Intergenerational marketing is the future

Hi,

This week on the podcast we get into one of my favorite topics: intergenerational marketing.

In the letter, I wrote about the massive rise in people moving in with their parents.

This shift has been happening for a while but marketers have yet to truly capitalize on what it means.

So we dig in.

0:29 - Moms are the best roomies

1:56 - The power of Gen-X’s free income and how their spending will shift

4:13 - Cross-generational influence—the influence is going both ways.

7:12 - The standard for '‘elder’ products is shifting dramatically

After that, we get into a few other fun topics from the letter.

8:40 - Private label popularity

10:48 - Women’s health shakeup and opportunity

12:56 - Resolve’s brick-and-mortar in Aspen

16:12 - How Madison Reed could be having more fun

That’s all, folx.

- Chris

You can also listen to these on Apple and Spotify if that’s your jam.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com