The best marketing of 2024 just happened

Bobbie, the formula brand, just released this ad with Molly Baz. It’s historic on all levels. We get into it.

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Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +15K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack

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