Starbucks & AG-1 are brands with benefits

This week's pod is a double-header.

We dive into the Starbucks x AG-1 collab. Who’s the biggest winner? And what both brands need to consider.

We also couldn’t help but touch on the re-rise of specialty retail. Why is it making a comeback and where is it going?

As always, this pod is casual. A chat between friends. Fun listening. Diving into the biggest trends, shifts, and brands of today.

Still under 20mins.

Links:

“STARBUCKS IS OPTIMIZING -> Snaxshot // Starbucks has partnered with AG-1. You can now add a scoop of greens to a refresher or just get a shot in a glass of ice water. The latter is shocking. The last time Starbucks partnered so heavily with a brand may have been their ill-fated pastry partnership with La Boulange. While I think the ‘healthification’ of everything is losing steam, this is a big general audience AG-1 to gain.“

“THE RETURN OF SPECIALITY RETAIL -> Retail Diary // Steven Alan has returned to retail. Since closing his boutiques, Alan has been busy helping other brands, like Clare V grow, but now he’s back. Alan is an outstanding curator.  A curated lens is very much back. Taylor Lorenz as one example. ShopRat another. Big Night—the list goes on. Steven couldn’t be better for this moment. Having taste is the future.”

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