LA28 Olympics is a big opportunity for brands

In Episode 34, we chat about the opportunities for brands in the upcoming Olympics and Paralympics in Los Angeles.

Yes, it's 4 years out but the Paris games offered some unique learning worth capturing.

We explore the importance of showcasing the Paralympics and shifting the narrative from focusing on disabilities to celebrating the incredible athletic abilities of the participants.

We also discuss the challenges of navigating the spread-out nature of LA and the need for brands to understand the different locations and events.

And we chat about LA's culture and ways that can be used to make the games more fun for spectators and athletes alike.

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