BE THAT LAWYER

In this episode, Steve Fretzin and Mark Bullock discuss:Addressing more than just the logistical and legal side of your client's cases. Why do lawyers hesitate to delve into social or video. Secrets to making great video content. Getting tons of content from one video.  Key Takeaways:99.99+% of people will not go on video. YouTube is not the 11 o’clock news, it is people authentically talking to people. Have a conversation on camera as if you are speaking to a person, not speaking to an inanimate object. Be willing to practice having a conversation, rather than presenting a topic. You can’t buy the same type of work that a raving fan given exceptional client service can send your way through referral.  "Video is the place to be. Why? Because people can relate; people watching this right now can relate to the fact that you and I are having a conversation, and we're including them in this conversation, and in doing so it's far more engaging." —  Mark Bullock Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard: https://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0739309536 Connect with Mark Bullock:  Website: https://phoneblogger.net/  Website: https://videosocials.net/  Website: https://videointerviewpodcasts.com/LinkedIn: https://www.linkedin.com/in/markvbullock/Twitter: https://twitter.com/mvbullock Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Marco Brown discuss:Figuring out the business of law for survival.Key systems for success at your firm.Marketing and sales for lawyers.Becoming a student of the sales game. Key Takeaways:You have to want success. Wanting to be a good lawyer is the bottom of the barrel. You need to also want to have monetary success.When you make more money, you can help more people.Sales is important, not a dirty word. You can’t service those you could help if you don’t have any clients.Be you in your sales process. Your clients want to work with you because they think you can help serve them as you are. "I do it the way I do it because I want to help my family and secure their wealth. I want to help my team and secure their wealth for them and their family, and so we can help can 10s of 1000s of people going through a divorce. That is my duty to people. That's why I do things the way I do." —  Marco Brown Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The Closer’s Survival Guide by Grant Cardone: https://www.amazon.com/Closers-Survival-Guide-Third/dp/B00C7ISUZABook: The Total Money Makeover by Dave Ramsey: https://www.amazon.com/Total-Money-Makeover-Classic-Financial/dp/1595555277 Connect with Marco Brown:  Website: https://www.brownfamilylaw.com/LinkedIn: https://www.linkedin.com/in/marcocbrown/Twitter: https://twitter.com/BrownLawLLC Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Strategies to build a network when you’re away from the city. LinkedIn and being a thought leader. Getting out of the net of the friend zone. Making the pitch and getting the sale.  Key Takeaways:Staying in touch with people is all about authentic reasons. Even from a distance, invite people, introduce people, be involved, and share your insights. Create valuable content that is both educational and inspirational. When you do that, people will trust you more. When someone hasn’t responded back to you, it may not be you. It is often that they are busy. Follow up often. It is typically 5-7 touches to get business. If you’re going to be giving somebody a proposal, schedule a conversation to go through the proposal. Most people need context and information to go with the number on the price tag.  "Have the mindset that sales is an act of service. It is when you're committed to building authentic relationships, and you can suspend self-interest long enough to solve the problem that should be solved, not just the one you get billed for. Give before get - it will make a huge, huge difference." —  Deb Knupp Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Deb Knupp:  Website: https://growthplay.com/  Email: dknupp@growthplay.com  LinkedIn: https://www.linkedin.com/in/deb-knupp-2694a21/ Connect with Alay Yajnik:Website: LawFirmSuccessGroup.comPodcast: http://lawyerbusinessadvantage.com/Email: Alay@YajnikGroup.comLinkedIn: linkedin.com/in/alayyajnik Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Time management and business development. Finding focus when you’re having a hard time focusing. Getting in front of the decision-makers. Knowing when to hire an associate. Key Takeaways:Get a bigger impact out of everything you do in marketing. All aspects of what you do should be working in tandem to give you more content with less time. Make your to-do list the night before and mark your must-do tasks in order of what should be done. The next morning, start at the top and don’t stop until it’s done. You must understand who your targets are. Who are the right strategic partners for you? Who is your ideal client? Who are you trying to connect with and why?By bringing somebody into your firm, you are increasing your income threshold, not just spending money on them.  "When you're doing your marketing and business development, try and do things that complement each other. They shouldn't be silos - they should all be working cohesively." —  Gary Johnson Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280Book: Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299Video: Atomic Habits: How to get 1% Better Every Day by James Clear: https://www.youtube.com/watch?v=U_nzqnXWvSo Connect with Deb Knupp:  Website: https://growthplay.com/  Email: dknupp@growthplay.com  LinkedIn: https://www.linkedin.com/in/deb-knupp-2694a21/ Connect with Alay Yajnik:Website: LawFirmSuccessGroup.comPodcast: http://lawyerbusinessadvantage.com/Email: Alay@YajnikGroup.comLinkedIn: linkedin.com/in/alayyajnik Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Tracy Coenen discuss:How Tracy got into forensic accounting and how it can help in your law field.Being a valuable connector. Time blocking and being strategic with your networking, referral sources, and other business development. The importance of touch points with your clients.  Key Takeaways:If you have an extensive network of professionals, it will help you look like a hero to your clients as you can direct them to additional resources that can help solve their problems.By making good, solid connections for your clients, you will help to build forever loyalty and rapport, which can lead to additional work from that client or referrals. Do you know what your clients are currently looking for? Make a list - do you have people that already fit that criterion? You don’t have to treat all your connections equally. Be consistent, do what works for you, and stay top of mind with those most important.  "I like being thought of as a connector, a trusted person, for my clients, for their clients, for my friends and family, and people will call me and say, ‘I have this problem, and I knew that you would know someone who can help me.’" —  Tracy Coenen Episode References:ProVisors: https://www.provisors.com/ Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan: https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151 Connect with Tracy Coenen:  Website: https://fraudcoach.com/Website: https://www.sequenceinc.com/Divorce Money Guide: https://www.fraudcoach.com/divorcemoneyguideShow: https://www.sequenceinc.com/fraudfiles-podcast/LinkedIn: https://www.linkedin.com/in/tracycoenen/Facebook: https://www.facebook.com/sequenceinc/Instagram: https://www.instagram.com/divorcemoneyguide/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michael Strauch discuss:Why lawyers are averse to sales. The top 3 things to do during the initial intake phone call. Building trust, listening with empathy and skillfully getting information. Honing your persuasion (and sales) skills that were learned in law school.  Key Takeaways:Clients are the lifeblood of your practice. If you can’t bring them in, you don’t have a practice. Build relationships with your clients from the very first call. If you don’t know what the pain point is, you haven’t ever gotten to the emotional component, and you’re less likely to get the sale. During the intake call, be very clear about what the next steps are going to be.  "People make emotional buying decisions and justify it with logic." —  Michael Strauch Episode References: The 4-Hour Workweek by Tim Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 Connect with Michael Strauch:  Website: https://www.theclosingroom.com/Email: hello@theclosingroom.comYouTube: https://www.youtube.com/@theclosingroomLinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/Twitter: https://twitter.com/mpsthesalesguyInstagram: https://www.instagram.com/strauchyy/Get your free resources here: https://theclosingroom.com/podcast Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Colin Levy discuss:The intersection of law and technology. ChatGPT and the applicable potential of AI.Benefits and drawbacks of social media platforms. Value-based social media content.  Key Takeaways:Each social media platform is unique and offers different benefits and risks than the other platforms. Do your research before you dive into using all of them as that is unnecessary. Before you do anything else on LinkedIn, use the About Me section to tell your story. Be consistent regardless of which platform you choose to use. Do it with intention, start small, and hold to a regular consistent posting schedule. Give more than you take on social media. Be creative and demonstrate your authority, but also your authenticity, in your posts.  "LinkedIn has really been the hero. It's been super empowering and powerful for me to both build my personal professional brand." —  Colin Levy Episode References: The Daily Podcast: https://www.nytimes.com/column/the-dailyConnect the Dots: https://www.ctd.ai/Lawmatics: https://www.lawmatics.com/ChatGPT: https://openai.com/blog/chatgpt/AI For Lawyers by Noah Waisberg: https://www.amazon.com/Lawyers-Artificial-Intelligence-Transforming-Profession/dp/1119723841On Legal AI by Joshua Walker: https://www.amazon.com/Legal-AI-Joshua-Walker/dp/1949884074 Connect with Colin Levy:  Website: https://www.colinslevy.com/Website: https://www.malbek.io/LinkedIn: https://www.linkedin.com/in/colinslevy/Twitter: https://twitter.com/Clevy_LawFacebook: https://www.facebook.com/clevylaw Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gary Winter discuss:How practicing law is like flying an airplane.Must have technology to run your firm.Evolution of the legal industry.Working remotely and building a strong team. Key Takeaways:If you approach your practice of law as a business, it eases the stress of the business side, because that is what it is.Managing a team in a remote environment is different than when you’re in the office.If you give your employees an opportunity to interact, they will do so, even if they aren’t actively in the same office.If you’re utilizing digital practice management, use the whole thing. Don’t be partly on, partly off. "The practice of law is a business. It does need systems, it does need checklists, it does need organization. You have to approach it that way. It actually takes the stress factor down when you do that." —  Gary Winter Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: The Client-Centered Law Firm: How to Succeed in an Experience-Driven World by Jack Newton: https://www.amazon.com/Client-Centered-Law-Firm-Succeed-Experience-Driven/dp/1989603327/Slack: https://slack.com/Bonusly: https://bonus.ly/Sweet Process: https://www.sweetprocess.com/Lawmatics: https://www.lawmatics.com/Case Status: https://www.casestatus.com/Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/ Connect with Gary Winter:  Website: https://lawvex.com/Email: gary@lawvex.comLinkedIn: https://www.linkedin.com/in/garylwinter/Twitter: https://twitter.com/garywinterlaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jennifer Gillman discuss:Jennifer’s transition from litigation practice to legal recruiting.Why many lawyers are unhappy. The importance of a book of business. Growing and enjoying your career.  Key Takeaways:There are a lot of differences from firm to firm. If you are unhappy in your job, it may not be the job itself, but it could be where you are working, what you are working in, or who you are working with. Cross-marketing allows you to bring in business in a different area even when your area of law is slower. Having a book of business gives you leverage, both at your current firm, and if you choose to leave. If you want to have freedom in your career, you need to have your own clients.  "If you have your own clients and you don’t like where you are, you don’t have to stay." —  Jennifer Gillman Episode References: The Go Giver by Bob Burg: https://thegogiver.com/ Connect with Jennifer Gillman:  Website: https://gillmanstrategicgroup.com/LinkedIn: https://www.linkedin.com/in/jennifer-gillman-law-firm-matchmaker/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Getting more value from your presentations.Qualifying prospective clients. Building referral sources.The hidden power of being an introvert. Key Takeaways:Your ideal client will not be the same as someone else’s, even if you are in the same practice area, because you both have different strengths and focuses. Empower your team who are handling intake to ask the right questions with empathy and get back to people in a timely manner.Communicate in the way that the people you are talking to want to communicate.Mindset is one of the most important aspects of networking. "Just like technology is constantly evolving, allow yourself to evolve as well. Because when you allow yourself to evolve, and making different tweaks to adjust to serve younger clients, or clients who have different needs, it's not going to be as painful as would be a complete shift from not doing anything to having to learn everything and do everything differently." —  Sharon Ve Thank you to our Sponsors!LegalEase Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with David Ackert:  Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Seckler:  Show: https://counseltocounsel.libsyn.com/LinkedIn: https://www.linkedin.com/in/stephenseckler/Twitter: https://twitter.com/stephenseckler Connect with Sharon Ve: Website: https://www.theinspiredattorney.co/Website: https://www.sharonve.com/Email: sharon@theinspiredattorney.coShow: https://www.theinspiredattorney.co/podcastYouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/Facebook: https://www.facebook.com/TheInspiredAttorney/Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.