Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
Annie Franceschi | Brand + Business Strategist
Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever.
Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.
Tune in to get clear on your brand message, create confident signature offers, and streamline your systems
This podcast helps answer questions like:
• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?
Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.
With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.
Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.
Hit subscribe now, and let’s make your business the greatest—together.
_______
💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast
All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.
Tune in to get clear on your brand message, create confident signature offers, and streamline your systems
This podcast helps answer questions like:
• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?
Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.
With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.
Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.
Hit subscribe now, and let’s make your business the greatest—together.
_______
💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast
All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
Episodes
Mentioned books
Dec 23, 2025 • 15min
53. Smart, Social Media-Free Marketing: 3 Simpler Steps to Premium Clients ("Best Of" Episode)
Feeling drained just thinking about social media? 😩 You’re not alone—and good news: it’s not the only (or best!) way to grow your coaching or consulting business.As a holiday gift to you, I’m re-airing one of the most popular episodes of the show—plus including a FREE chapter of my bestselling book, "Establish Yourself" 🎁 to help you start the new year with clarity and calm.Inside, I walk you through 3 simpler, social-media-free strategies I’ve used to attract premium clients and scale my practice to multiple six figures—without becoming an AI wizard, living online 24/7, or hustling nonstop.🎯 YOU'LL DISCOVER:Why the “Tactic Tornado” leads to burnout and how to avoid itThe overlooked visibility strategy most service providers missWhy a “great cake” beats fancy frosting when it comes to referralsHow I generated $80K+ through one overlooked strategy instead of obsessing over LinkedIn posts🎁 YOUR HOLIDAY GIFTGet the first chapter of Establish Yourself FREE →👉 www.greateststorycreative.com/readThis is the very chapter that breaks down my full EST Framework—how to Embrace Your Story, Shape Your Business, and Translate Your Value to grow a happy, sustainable, six-figure practice.🔥 ACTION CLUB OPENS JAN. 5Want help putting this into practice in 2026?Action Club—my coaching + community for consultants—will open doors briefly to the public for just a week in early January. Get notified and join the early access list:👉 www.greateststorycreative.com/actionclub🎟️ JOIN MY JAN 5 LIVE WORKSHOP (JUST $27)Want a sneak peek + a smart, quick goal-setting session?Save your seat for my Super Simple Goals Workshop (includes a preview of Action Club):👉 www.greateststorycreative.com/popup#noburnoutbusiness #consultingmarketing #establishyourself #coachlife #simplifytoscale #happyhustlefree #socialmediafree
Dec 16, 2025 • 25min
52. The Secret to Making Big Strategies Work: The Popcorn Principle
Feeling stuck despite your efforts? Discover the Popcorn Principle, a method that highlights the importance of commitment despite initial setbacks. Learn why many strategies fail due to early abandonments and how to recognize micro-signs of progress. Hear about the author's own near-quit moment and the unexpected growth that followed sustained effort. With practical tips on tracking results and refining your approach, this discussion is all about making your big strategies truly pop!
Dec 10, 2025 • 20min
51. Referrals Made Easy: The Magic Way Thoughtful Pros Get Intros
Unlock the secrets of effortlessly gaining referrals! Discover how storytelling can prepare you for opportunities and why quick follow-ups are key to success. Learn the golden rule of networking: first responders often win the gig. Annie shares her magic three-sentence referral message and introduces a handy tool to craft your own. Find out why many hesitate to ask for help and how to overcome that. Plus, get the M.A.G.I.C. framework for effective follow-ups that build connections and create momentum!
11 snips
Dec 2, 2025 • 13min
50. Simplify Your Goals: Try the Surprising Method Behind All My Six-Figure Years
Feeling boxed in by traditional goal setting? Discover a refreshing approach that emphasizes clear, energizing intentions instead. A transformative trip to Hawaii inspired a simple three-step method: review, decide, and simplify themes. Learn how goal themes can drive results while keeping you motivated and aligned throughout the year. Even if you're unsure about the future, this method adapts to your evolving needs. Plus, join an upcoming workshop to dive deeper into simplifying your planning and setting inspiring goals!
Nov 25, 2025 • 17min
49. Love Your Business More: 3 Rules I Learned Working at Disney ("Best Of" Episode)
What if your business could feel lighter, more aligned—and more you?In this special Best Of episode of the Establish Yourself® Podcast, I’m taking you behind the scenes of my time as a cast member at The Walt Disney Studios to share 3 powerful mindset shifts that still shape how I run my coaching and consulting business today. These aren’t just tips—they’re the rules I live by to build a joyful, profitable business that actually loves me back.🎯 You’ll Discover:Why storytelling is your most powerful business toolThe mindset shift that frees you from perfectionismHow to run a business that supports your life (not the other way around)📝 Mentioned in This Episode:Get on the waitlist for the Establish Yourself® Action Club (Doors open in January 2026): https://www.greateststorycreative.com/actionclub
Nov 18, 2025 • 18min
48. Make a Dream Offer Work: How I Took My Disney Retreat From Flop to Sold Out
Ever had a big idea flop? Discover how a failed Disney retreat transformed into a sold-out success! Learn the three shifts that sparked this turnaround: validate your offer first, co-create with your audience, and embrace no-pressure selling. Annie shares insightful tips on gathering feedback before building, ensuring your idea resonates. Plus, hear how word-of-mouth and community support filled the spots effortlessly. This journey showcases turning setbacks into triumphs—all while keeping it fun and engaging!
Nov 11, 2025 • 6min
47. Collecting Client Wins: My Easy System to Organize Kind Words, Results, and Testimonials (Minisode)
Discover a simple method to effortlessly collect and organize client testimonials in this insightful discussion. Learn how to capture praise using quick screenshots and organize them into labeled albums for easy access. Explore the emotional boost of keeping a 'hype file' to remind yourself of your impact. Get tips on using social proof across your marketing efforts and how to turn feedback into powerful assets. Finally, find out how to make collecting wins a daily habit without adding to your to-do list!
8 snips
Nov 4, 2025 • 23min
46. Batch December: Why Taking a Month Off Every Year Is the Secret to My Success
Discover the transformative power of taking a month off each year to focus on your business goals. Learn the innovative BATCH method that includes breaking rules to carve out personal time and protecting your calendar like ever-important client commitments. Explore the importance of creating boundaries that enhance both your brand and client relationships. Hear how this annual ritual not only boosts revenue but also cultivates lasting fulfillment and creativity. It's all about strategizing rest for long-term success!
5 snips
Oct 28, 2025 • 24min
45. The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm
Discover how to transform your discovery calls from overwhelming to engaging. Learn why overgiving can hurt your chances of booking clients. Shift your mindset to view sales as a service rather than pressure. Master the art of framing the call with purpose and focus. Unlock the secret question that keeps your conversation productive. Explore a unique structure for listening and matching solutions, and find out how a simple one-page offer can clarify your services. Wrap it all up with practical rules for feel-good, pressure-free consultations!
Oct 21, 2025 • 25min
44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)
Discover how to leverage free speaking gigs to attract potential clients without cold pitches or expensive ads. Learn a four-step strategy that includes owning your identity and making warm asks. Hear about the essential foundations needed for impactful talks, and explore where to find your ideal audience. Annie shares a success story that transformed a free speaking opportunity into $20,000 in client work. Plus, get access to proven email templates to help you book these gigs effortlessly!
