Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Discover how to transform one-time clients into lifelong fans with the four S's of staying connected. Learn the power of heartfelt gestures and consistent communication to nurture authentic relationships that lead to referrals. A heartwarming story illustrates the joy of starting the day with music, reminding us of the simple ways to foster positivity. Plus, find out how to create a habit that naturally invites repeat business and new opportunities without feeling pushy.

Lauren Atherton, a branding designer specializing in nonprofits at Heart Spark Design, shares her transformative journey from proposal fatigue to thriving client engagement. She reveals how she secured multiple clients without the hassle of custom proposals, generating over $30K with a clear, packaged offer. The discussion dives into the importance of structured service packaging and effective client communication, offering valuable insights on creating irresistible offers that resonate with potential clients.

Struggling to get client testimonials? Discover why traditional email requests often fail. Learn how a simple 15-minute conversation can lead to raving reviews and strengthen relationships. Uncover three powerful shifts that helped earn 65+ five-star testimonials. Plus, get ready for an upcoming workshop that will streamline your feedback process and turn testimonials into magic moments!

Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part of the Find Your Frameworks series, I’m sharing my 4-step game plan to help you take your frameworks off the shelf and into the spotlight where they belong.You'll learn how to actually use your frameworks to get more clients, build authority, and grow your business—the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again. If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step.🎯 You'll Discover:Why naming your method gives it power (and makes it referable)How to clearly explain what your framework does in one sentenceThe #1 way to make your framework more teachable and visualHow to build your own framework bank to scale your messaging, content, and offers🎧 RELATED EPISODES – Find Your Frameworks SeriesThis 3-part series will help you turn your expertise into a body of work that builds trust, attracts clients, and scales your business:New to frameworks? Start Here: Episode 33 – From Random Posts to Real AuthorityPart 1: Episode 34 – Brand Your Methods to Stand Out and ScalePart 2: Episode 35 – The Framework Pyramid: 3 Types of Frameworks Every Expert NeedsPart 3 (this episode): Episode 36 👋 YOUR FREE RESOURCEHave powerful expertise—but not sure how to turn it into a signature framework, system, or sticky phrases? I’d love to help.👉 Book your free 20-minute consultation with me: https://www.greateststorycreative.com/consult🎙️ FEATURED EXPERTSMichelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceJames Clear, Author of "Atomic Habits: – 3-2-1 NewsletterBrandon Birkmeyer – The Brand TriangleStan Phelps – Goldfish Growth Series#frameworks #clarity #scaleyourbusiness #expertpositioning #brandingtools #frameworkgameplan #establishyourself

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable.That’s exactly what the Framework Pyramid helps you do.In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to scale your offers. You’ll even hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does.🎯 You'll Discover:The 3 levels of the Framework Pyramid—and what goes whereReal client examples of sticky phrases, supportive systems, and signature frameworksHow to identify the gold in your business (yes, you already have it!)Why naming and stacking your frameworks is the key to becoming more referable🎧 RELATED EPISODES – Find Your Frameworks SeriesThis is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34: Brand Your Methods to Stand Out and Scale (Why frameworks are essential—and how to start spotting yours)Part 2 of Find Your Frameworks, Episode 35 (this episode)Part 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)🧠 More Episodes You’ll Love:Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula👋 YOUR FREE CONSULTATIONIf you’re sitting on brilliance you can’t quite name or organize yet—I’d love to help.Set a free consultation with Annie to start branding your methods and building your own framework pyramid:👉 https://www.greateststorycreative.com/consult🎙️ FEATURED CLIENTS + MENTIONSMichelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceWendy Gates Corbett – The Energy of BelongingKimberly Benoit – We've All Done It™ Leadership Framework (and Podcast)Marcey Rader – Design Days + Health-Powered ProductivityStan Phelps – Goldfish Growth SeriesChris Lysy – O.S.E.E. Framework for Data Visualization#frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness #expertpositioning #brandingtools #establishyourself

Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer.That’s exactly what branding frameworks can do for your business.In this episode — Part 1 of my "Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weapon for scaling your practice, and how to start spotting the ones you already have.You’ll hear real-world examples from my clients, colleagues, and my own work that show the incredible staying power of clear, repeatable methods, metaphors, and memorable phrases - all the gold ready to be found in your current body of work!🎯 You'll Discover:The 3 big benefits of a branded framework: authority, scalability, and being more referableMy “3R Rule” to test if your framework is worth brandingThe simple definition of a branded framework (and the many names it can go by)How my clients have turned one good idea into books, keynotes, and entire businesses🎧 Find Your Frameworks SeriesThis is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34 (this episode) Part 2 of Find Your Frameworks, Episode 35: 3 Types of Frameworks Every Expert NeedsPart 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)🎧 RELATED EPISODES:Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach)Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder)Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.)👋 YOUR FREE CONSULTATION:Ready to package your expertise into clear, memorable frameworks? Book a free consultation with me today to explore how to turn your ideas into a signature methods that stand out and scale → https://www.greateststorycreative.com/consult#frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself🎙️ FEATURED EXPERTS:Bonnie Artman Fox – "How Did My Family Get In My Office?!", The Workplace Family Factor® + The Four Rs of Conflict ResolutionStan Phelps – Goldfish Growth series (Purple Goldfish, Pink Goldfish, Silver Goldfish, and more)Marcey Rader – Work Well. Play More. + Reclaim Your WorkdayAlyssa Olerud (Fearlyss Media) – The F.L.O.W. Framework💫 MOMENT OF MAGIC:An incredible framework I'm leveraging in my personal life: Family of Origin Roles from Dr. Alexandra Solomon of the "Reimagining Love" Podcast Try the free Family of Origin Roles Quiz

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—while others seem to be landing big speaking gigs, publishing books, and becoming known—you’re in the right place.In this episode, I’m sharing a clear, 4-step process to help you stop chasing tactics and start building something bigger than your next post: a body of work. Having gone from struggling with what to share to a 3x bestselling author, in-demand expert, and podcast host: I'll teach you what it actually means to create content that builds momentum over time, helps you find your voice, and brings your favorite clients straight to your door.✨ If you want to grow your visibility and simplify your marketing without being a social media rock star, this episode is for you.🎯 You’ll Discover:Why posting more often doesn’t always grow your authorityWhat a body of work really is—and why it makes you referableThe surprisingly simple 4-step path I’ve followed to build books, talks, and this podcastAnd how my clients, Sarah (an executive coach) and Wendy (a belonging expert) have been successfully building visibility one smart step at a time🤝 Your Free Resource:Need help clarifying your message or figuring out what your body of work could look like?📅 Book a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consultTogether, we’ll pinpoint where you are, what’s next, and how to simplify your message so you can get known without endless posting.✅ Dive Deeper:Listen to this related episode, Episode 28: "My Secret to Marketing Without Losing My Mind: Consistency Containers"Check out Sarah Elder's Substack, "I Make the Rules" for Women Founders & LeadersWendy Gates Corbett's book, "The Energy of Belonging"Plus my husband Gus's new YouTube Channel (MrGreatestStory)

If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was escaping hustle culture—only to recreate it in a whole new way.But in this episode, I'm sharing how I broke that cycle with The Better Boss Method™, a 6-part, permission-based framework to give you fresh ways to take back your time, protect your energy, and build a business that actually loves you back.Through the acronym B.E.T.T.E.R, you'll learn the personal systems, mindset shifts, and boundaries that have helped me (and many of my clients) go from overwhelmed solopreneurs to more confident CEOs.✨ If you're ready to take back your calendar with confidence, this one's for you.🎯 You’ll Discover:Why protecting your time doesn't have to mean losing clients and money—and how it can help you growHow I take every December off (and how to design your own version)What my “no meeting Mondays and Fridays” taught me about revenue and restThe 6-part Better Boss Method™ and how real coaches and consultants are applying it How to stop working from leftovers and start designing your week with intention📕 Your FREE Resource:Want more behind-the-scenes strategies on how I built a life-first business with less burnout?📖 Get the first 50 pages of my book "Establish Yourself"—free! ➡️ greateststorycreative.com/readInside, you’ll discover the business shifts that have helped me (and hundreds of my clients) find clarity, confidence, and space to breathe - without sacrificing success.#betterbossmethod #solopreneursuccess #lifefirstbusiness #boundariesinbusiness #establishyourself #worklifebalance #coachingbusiness #consultinglife #confidenceatwork

Discover the secrets to crafting lead magnets that actually convert! Learn why merely growing your email list is the wrong focus. Unpack a five-part 'Smart Freebie Formula' designed to initiate real client conversations. Hear how one simple fix transformed conversion rates from 7% to 60%. Find the perfect balance between providing value and encouraging clients to hire you. This episode is packed with insights to help you create enticing freebies that resonate with your audience!

When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!But in this episode, I’m pulling you out of the tactic tornado.You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.🎯 You’ll Discover:Why “more marketing” without clarity can actually hurt your businessHow to show up as essential—even when the economy feels uncertainThe EST Framework I teach my clients to get booked up, not burned outThe difference between being a salad bar and a chef (yep—it matters)🎧 Keep Going With These Related Episodes on Client Attraction + Clarity:Episode 6 | Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (Deeper Dive into The Establish Yourself® Framework)Episode 7 | The Clever Way to Find Your Niche Without RebrandingEpisode 12 | Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates👋 Your Free Invitation:If you're done spinning your wheels and ready to clearly articulate what you do, who it’s for, and why it matters—let’s talk.🎯 Start doing marketing that matters by setting a free consultation with me to explore Package Your Process with the Expert soon!→ greateststorycreative.com/consultTogether, we’ll clarify your elevator pitch, shape a signature offer, and equip you with the tools to start selling it—no funnels, just focus.#marketingclarity #sloweconomy #consultingbusiness #coachingbusiness #messagingstrategy #brandvoice #signatureoffer #clientattraction #establishyourself #confidenceinbusiness