Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)
Oct 21, 2025
Discover how to leverage free speaking gigs to attract potential clients without cold pitches or expensive ads. Learn a four-step strategy that includes owning your identity and making warm asks. Hear about the essential foundations needed for impactful talks, and explore where to find your ideal audience. Annie shares a success story that transformed a free speaking opportunity into $20,000 in client work. Plus, get access to proven email templates to help you book these gigs effortlessly!
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Own Your Speaker Identity
- Tell people you want to speak and include 'speaker' in visible places like your email signature and LinkedIn headline.
- People can't refer you if they don't know the thing you want help with.
Prepare Three Must-Have Foundations
- Prepare three foundations before asking for gigs: clear message, defined audience, and a polished talk title/description.
- Serve event organizers a silver platter so they can easily say yes.
Be Clear On Message And Talk Hook
- Get crystal clear on what you do, who your talk is for, and craft a compelling title plus takeaways.
- You don't need slides; build the talk once a date is booked.
