Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 48. Make a Dream Offer Work: How I Took My Disney Retreat From Flop to Sold Out
Nov 18, 2025
Ever had a big idea flop? Discover how a failed Disney retreat transformed into a sold-out success! Learn the three shifts that sparked this turnaround: validate your offer first, co-create with your audience, and embrace no-pressure selling. Annie shares insightful tips on gathering feedback before building, ensuring your idea resonates. Plus, hear how word-of-mouth and community support filled the spots effortlessly. This journey showcases turning setbacks into triumphs—all while keeping it fun and engaging!
AI Snips
Chapters
Transcript
Episode notes
Failed First Launch Sparked Change
- Annie Franceschi launched a Disney retreat in 2022 and invited 40 people but only one signed up.
- She canceled the cruise and felt heartbroken, which later became a learning moment for future offers.
Ask Before You Build
- Do validate your idea before you build anything by asking your audience first.
- Use surveys to confirm interest and avoid building in a vacuum.
Design From Real Demand
- Listen to survey responses and adapt your plan based on real feedback from potential attendees.
- Let your offer become a collaboration so it aligns with what people actually want to buy.