The Marketing Week Podcast

In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times. Hosted on Acast. See acast.com/privacy for more information.

Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice. Hosted on Acast. See acast.com/privacy for more information.

Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses how to make bold career choices, closing the 'risk confidence gap' and why now is the right time to go in a new direction. Hosted on Acast. See acast.com/privacy for more information.

Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by Facebook. Hosted on Acast. See acast.com/privacy for more information.

Sarah Ellis left a 15-year career in marketing at the start of this year to run her career consultancy Amazing If full time. Here, she speaks about that decision and offers some advice for others that may be facing difficult career moments due to coronavirus. Hosted on Acast. See acast.com/privacy for more information.

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, features writer Matt Barker discuss how marketers are responding to coronavirus both within and outside their business. Hosted on Acast. See acast.com/privacy for more information.

In this latest edition of the Marketing Week Explores podcast, acting features editor Charlotte Rogers catches up with MoneySuperMarket marketing director Lloyd Page and Annie Gallimore, managing director of Engine Creative, to discuss how they joined forces to develop new creative at the onset of the Covid-19 lockdown.Realising that MoneySuperMarket's 'Get Money Calm' positioning is needed more than ever during the pandemic, which for many is turning into a financial crisis, Page worked with the team at Engine to evolve the creative with a message - and tone - befitting the current situation.Gallimore and Page also discuss how their teams collaborated at speed and worked remotely to turn around the campaign in a matter of weeks, and explain what they have learnt from the process that they will take forward once the crisis is over. Hosted on Acast. See acast.com/privacy for more information.

The first episode of our new podcast series, 'Inside B2B' sponsored by The Marketing Practice, investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. In this episode, the panel - featuring ServiceNow's vice-president of marketing for EMEA Rhiannon Prothero, OpenJaw Technologies CMO Colin Lewis and The Marketing Practice CMO and CDO David van Schaick - debate:•How B2B brands have had to adapt immediately to 'forced digital transformation'•Why getting paid is as important to B2B marketers as creating demand•How B2B brands can treat their customers as a community, and offer added value to help them through tough times•Why not all B2B brands are reverting to 'survival mode'•Whether new perspectives created by the crisis will lead to fundamental changes in the view of B2B success and a brand's 'footprint of good'. Hosted on Acast. See acast.com/privacy for more information.

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss how B2B marketers are winning the battle for hearts and minds. They are joined by vice-president of marketing at B2B fintech brand Tide, George Schmidt, who shares his thoughts on the importance of emotion in business marketing and why the boundaries between B2B and B2C are blurring. Plus, Matt Barker gets the inside story on the launch of M&S’s iconic ‘This is not just food’ campaign from 2006 with former director of marketing communications, Jude Bridge. Hosted on Acast. See acast.com/privacy for more information.

Linda Boff is one of the best known marketers in the world. As GE’s chief marketing and communications officer, she oversees marketing, corporate communications, brand, content, digital, and sponsorships at one of the biggest and best known companies in the world. Following stints in senior positions at Porter Novelli, the American Museum of Natural History, Citigroup and NBC she joined GE in 2004 as leader of employer marketing before taking up her current role in 2015. In this wide-ranging interview she discusses : •How she balances her numerous responsibilities •What B2C marketers can learn from B2B •Why her B2B marketing job is “sexy as hell” •The importance of digital and avoiding “shiny new things”•The importance of curiosity in career decisions Hosted on Acast. See acast.com/privacy for more information.