The Marketing Week Podcast

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and features writer Matt Barker discuss why now is the time to change the conversation around confidence in marketing.They are joined by CEO and founder of online mortgage broker Habito, Daniel Hegarty, and the startup's CMO Abba Newbery. Reflecting on recent research from Deloitte analysing the relationship between CMOs and the rest of the C-suite, Hegarty and Newbery discuss how they do things differently at Habito and why marketers need to kickstart their confidence. Hosted on Acast. See acast.com/privacy for more information.

Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses:•What an early entrepreneurial endeavour taught her about work-life balance •How to cope with the increasing demand for specialist knowledge•Why face-to-face contact is key to customer insight •Why diversity is the “mother of creativity” Hosted on Acast. See acast.com/privacy for more information.

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance.They are joined by global director of corporate reputation and brand governance at Aviva, Raj Kumar, and former Guardian News and Media marketing director, Sonia Sudhakar, who talk openly about inclusion, the responsibility of being a role model and what can be done to welcome more young people from diverse backgrounds into marketing. Hosted on Acast. See acast.com/privacy for more information.

Gareth Helm is one of the UK’s most experienced and respected marketers. After ditching a career as a chemist, he started his marketing journey at Unilever before going on to hold senior positions at some of the UK’s best known brands including Innocent and Moneysupermarket. He now has one of the biggest jobs in UK marketing – CMO of McDonald’s. In this wide-ranging interview Helm discusses: •His passion for marketing, and understanding customers •Why making money from the present and not the future is a road to nowhere•The importance of continuous learning •The virtues of horizontal career moves •Why getting stakeholder engagement is key to influence and impact Hosted on Acast. See acast.com/privacy for more information.

Liv Little is the founder and CEO of galdem a magazine for women and nonbinary people of colour. While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including The Guardian, Asos and the Victoria and Albert Museum. In this wide-ranging interview, Little discusses:- How she copes with imposter syndrome- The importance of intergenerational friendships- What white people and brands need to do more of, and much more. Hosted on Acast. See acast.com/privacy for more information.

In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard join host Molly Fleming to discuss their favourite campaigns of the year and what made them such a success.Plus, the team take a look at what they will be expecting from 2020 including more grass-roots sport's advertising and how next year will be the year we see real change for social media.Join Sarah, Charlotte, Matt and Molly for this and more on the latest edition of Marketing Week Explores. Hosted on Acast. See acast.com/privacy for more information.

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage for Unilever after its brand Dollar Shave Club was found to be advertising on pornography site Pornhub. Admitting the direct-to-consumer brand, which Unilever bought in 2016 for $1bn, had previously enjoyed "operational independence", Unilever has now vowed to stop its brands running adverts on porn sites.Plus, is NPS a true measure of customer sentiment? Charlotte Rogers discusses the pros and cons of using Net Promoter Score as a gauge of customer satisfaction and asks its founder Fred Reichheld why using NPS as a bonus metric is "asking for trouble". Hosted on Acast. See acast.com/privacy for more information.

Sport England's 'This Girl Can' campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh - was an instant success, both in getting women more active and reducing the fear of judgement that had stopped many exercising.According to the IPA, the estimated return on marketing investment was £35 for every £1 spent, based on incremental sports and health benefits generated.However, its conception and development were challenging, with the objectives of long-term behaviour and attitude change requiring sign-off of a much larger budget for Sport England, at a time when the Government had put the breaks on public marcoms spending.To tell the story, Marketing Week editor Russell Parsons talks to Tanya Joseph, Sport England’s former director of business partnerships and one of the key architects of the campaign. Hosted on Acast. See acast.com/privacy for more information.

Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients in the face of profit pressure, more demanding clients and increased competition. In this wide-ranging interview, Read discusses: •The challenge of taking over from the UK’s most famous ad man •Rebuilding WPP’s brand architecture •The need to remove digital siloes •Taking on the consultants •How and why marketers need to change •The pressure from in housing Hosted on Acast. See acast.com/privacy for more information.

We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing Week Masters awards 2019.Robinsons was struggling in a declining flavoured concentrate category. Its bold objective was to bring back lapsed shoppers and drive growth into the category once more, through of mix of cutting underperforming lines, introducing two new premium sub-brands and repositioning around a new purpose: 'Experts in simple goodness'.The activity was a success, driving trading up, and leading to higher value and margin for Britvic. To tell the story, Marketing Week editor Russell Parsons is joined by Britvic CMO Matt Barwell and Saatchi & Saatchi’s UK CEO Magnus Djaba in a live recording at the Festival of Marketing. Hosted on Acast. See acast.com/privacy for more information.