In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table.

Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing. The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all. In this podcast, Galloway discusses his career choices, the route to fulfilment and the state of marketing. Highlights include: · The virtues of starting a business during a recession · Why you should not “follow your passion” · Why “woke washing” in marketing is disingenuous · The threat of algorithms to marketing and society

Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the developmental benefits of Lego. A keen pianist and scuba-diver, Goldin moved from Russia to the US in the late eighties to study communications at the University of Illinois before going on to do an MBA in international marketing and finance. Her marketing career began at Quaker Oats shortly after that, which was followed by 13 years at Coca-Cola and then Revlon, before she joined Lego in 2014. Five years later and Julia and her team are working on projects with NASA and sea life rescue in France. In this wide-ranging interview, Goldin discusses everything from how her early life influenced her move into marketing and the most pivotal moments of her career to what she hopes her legacy will be. Topics include: • Her biggest marketing influence (clue: it’s not a marketer) • “Growing up behind an iron curtain” - her experience moving from the Soviet Union to America • Making a mark and the defining theme in her career • Why her biggest career success hasn’t happened yet

In the latest Marketing Week Explores Podcast news editor Sarah Vizard sits down with senior writer Charlotte Rogers to discuss how increased attention has been put on determining the impact of media, meaning creativity has appeared to be in decline, but new methods and a renewed focus could reignite the spark.

Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year career in advertising. She moved client side in 2004, first with BT before moving to British Gas and then Aviva. After leaving last year, she now enjoys an archetypal portfolio career. She continues to champion gender equality in business and is a supporter of more inclusive working environments. In a wide-ranging interview she discusses: Why her skills as a marketer helped her become an "accidental activist". Her "career limiting" inability to stand by and keep quiet on issues. The "shameful" sexism and racism she saw in 80s ad land. Why markers have a responsibility to help drive societal change. Her biggest bugbear - "obsession" with digital tools of questionable effectiveness.

Rory Sutherland is vice chairman of Ogilvy, where he has spent almost the entirety of his 30 odd years in advertising. He is also a Radio 4 regular and Ted TALK star. The 'Don Draper of the UK’ as some describe him is also one of the world’s most acclaimed behavioural economists, on which he consults for some of the world’s biggest brands. He is also now an author with his book "The surprising power of ideas that don’t make sense’ soon to be released. In this episode of the podcast Sutherland discusses what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing, and the battle between effectiveness and efficiency.

Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market.

Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the industry and is currently president of the Advertising Association, where he is leading efforts to increase trust in advertising. He has also rallied to improve the veracity of digital ad metrics and end gender stereotypes in advertising, among other things. In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019. Topics include: • The relationship marketers must have with their CFOs • The folly of the digital moniker • The risk data poses to creativity

From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking an alternative path.

Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and significant marketing channels. Starting her career in advertising BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004. In 2008 she left to join then independent agency Karmarama as partner and executive chairman, a position she held for five years before leaving to join Facebook. In a wide-ranging interview Mendelsohn discusses: · How she coped when diagnosed with cancer · How BBH’s approach to creativity has helped shape her career · Why more needs to be done to help women reach leadership positions · Brand safety, political advertising, data use and Facebook’s role and responsibility · What Facebook needs to do to restore trust in its brand