Mark Read has been in the hot seat at WPP for just over a year. Taking over from Sir Martin Sorrell in September 2018, he is tasked with building brand WPP to serve the needs of clients in the face of profit pressure, more demanding clients and increased competition. In this wide-ranging interview, Read discusses: • The challenge of taking over from the UK’s most famous ad man • Rebuilding WPP’s brand architecture • The need to remove digital siloes • Taking on the consultants • How and why marketers need to change • The pressure from in housing