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Hello and welcome to DTC Podcast, I’m Eric Dyck.

Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore.

Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com

We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the digital side of things.

That’s where retention director Hannah, and Blue Core come in. Bluecore is a retail marketing technology platform that enables marketers to quickly turn data into revenue-generating campaigns

This podcast is all about meeting your customers where they are at, and the technology you can use to do it AT Steve Madden Scale.

On with the show!

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