The Marketing Week Podcast

Marketing Week
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Jan 25, 2021 • 19min

This Much I Learned - Pret’s Becci Dive on ripping up the rulebook

In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days. Hosted on Acast. See acast.com/privacy for more information.
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Nov 30, 2020 • 17min

This Much I Learned - Patagonia's Alex Weller on the power of purpose

In the latest episode of Marketing Week’s podcast series, Patagonia European marketing director, Alex Weller, discusses how businesses can live up to their purpose, what a Joe Biden administration means for the global climate crisis and why the apparel brand has no intention of fuelling a ‘superficial desire’ for its products. Hosted on Acast. See acast.com/privacy for more information.
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Nov 16, 2020 • 43min

Inside B2B: What sales needs from marketing

The latest podcast in our B2B series, sponsored by The Marketing Practice, looks in-depth at collaboration between sales and marketing, how it has been changed by the disruption of the pandemic, and what marketers need to do make it as successful as it can be.Join Marketing Week's panel of senior B2B marketers as they debate:- How to create better relationships between sales and marketing- What each can do for the other- How 2020 has changed the buying experience of customers- What sales now needs from marketing as a result- Why marketers now have a greater role in closing the deal Hosted on Acast. See acast.com/privacy for more information.
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Nov 2, 2020 • 24min

This Much I Learned - Ross Farquhar on job hunting amid Covid

In the new episode of This Much I Learned we speak to former Wagamama CMO Ross Farquhar about being made redundant as the UK went into lockdown the first time, his job hunt and his new role at mochi ice cream maker Little Moons Hosted on Acast. See acast.com/privacy for more information.
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Oct 14, 2020 • 17min

This Much I Learned - Ade Hassan on striving for authentic leadership

In the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan MBE, discusses how she is using marketing to shake up the fashion industry with an inclusive message embracing a range of ages, body types and skin tones. Hosted on Acast. See acast.com/privacy for more information.
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Jul 17, 2020 • 37min

Marketing and Machines: Creativity

Episode 3: The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future. Hosted by Creative Review editor Eliza Williams, with guests Marcus du Sautoy, Oxford professor and author of The Creativity Code, and Facebook planning director Ian Edwards. Sponsored by Facebook. Hosted on Acast. See acast.com/privacy for more information.
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Jul 16, 2020 • 20min

This Much I've Learned - Darain Faraz on the power of inclusion

In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn and co-founder of People Like Us, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry. Hosted on Acast. See acast.com/privacy for more information.
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Jul 16, 2020 • 37min

Marketing and Machines: Media planning

Episode 2: We explore how artificial intelligence can help brands buy digital media more effectively - including the importance of allowing the 'learning phase' to be completed, and how to prepare for big seasonal campaigns such as Black Friday and Christmas. Hosted by Econsultancy deputy editor Rebecca Sentance, with guests Niran Chana, chief commercial officer of Gymshark, and Facebook connection planner Pete Buckley. Sponsored by Facebook. Hosted on Acast. See acast.com/privacy for more information.
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Jul 9, 2020 • 28min

This Much I Learned - Emma Harris on how to access career confidence

In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confidence, focus on positive thinking and creating outcomes for the year ahead.Emma Harris is a marketer, agency head, coach and an advocate for the power people have to make positive changes in their career. Hosted on Acast. See acast.com/privacy for more information.
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Jun 29, 2020 • 32min

This Much I Learned - Mieke Evans and Michael Stephens on mental health amid Covid-19

In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19. Hosted on Acast. See acast.com/privacy for more information.

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