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Marketing Week

Latest episodes

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Jul 9, 2020 • 28min

This Much I Learned - Emma Harris on how to access career confidence

In the fifth episode of Marketing Week’s This Much I Learned podcast series, Emma Harris talks about the disruption in her career and how others could learn from what she has learned to access confidence, focus on positive thinking and creating outcomes for the year ahead. Emma Harris is a marketer, agency head, coach and an advocate for the power people have to make positive changes in their career.
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Jun 29, 2020 • 32min

This Much I Learned - Mieke Evans and Michael Stephens on mental health amid Covid-19

In the fourth episode of Marketing Week’s This Much I Learned podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.
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Jun 24, 2020 • 18min

This Much I Learned - Direct Line's Mark Evans talks redundancy

In the third episode of This Much I Learned, Direct Line's managing director of marketing and digital, Mark Evans, offers some thought and advice from his experience of being made redundant four times.
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Jun 21, 2020 • 39min

Inside B2B: What comes after Covid?

Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice.
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Jun 16, 2020 • 16min

This Much I Learned - Alex Dimiziani

Alex Dimiziani is former global marketing director at Airbnb and global creative director at Coca-Cola. Here in the second episode of Marketing Week's This much I learned podcast series, she discusses how to make bold career choices, closing the 'risk confidence gap' and why now is the right time to go in a new direction.
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Jun 15, 2020 • 36min

Marketing and Machines: Strategy and tactics

Episode 1: An in-depth look at how artificial intelligence and machine learning are currently influencing the ways brands segment, target and communicate with consumers - and the dangers of using them wrongly. Hosted by Russell Parsons, editor-in-chief of Marketing Week and the Festival of Marketing, with guests Inés Ures, CMO of Deliveroo, and Facebook planning director Ian Edwards. Sponsored by Facebook.
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Jun 8, 2020 • 19min

This Much I Learned - Sarah Ellis

Sarah Ellis left a 15-year career in marketing at the start of this year to run her career consultancy Amazing If full time. Here, she speaks about that decision and offers some advice for others that may be facing difficult career moments due to coronavirus.
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May 11, 2020 • 28min

Marketing Week Explores: How marketers are reacting to Covid-19

In this month's edition of the Marketing Week Explores podcast, hosted by reporter Molly Fleming, features writer Matt Barker discuss how marketers are responding to coronavirus both within and outside their business.
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Apr 24, 2020 • 24min

Marketing Week Explores: How MoneySuperMarket pivoted to reflect the 'economic mood' of Covid-19

In this latest edition of the Marketing Week Explores podcast, acting features editor Charlotte Rogers catches up with MoneySuperMarket marketing director Lloyd Page and Annie Gallimore, managing director of Engine Creative, to discuss how they joined forces to develop new creative at the onset of the Covid-19 lockdown. Realising that MoneySuperMarket's 'Get Money Calm' positioning is needed more than ever during the pandemic, which for many is turning into a financial crisis, Page worked with the team at Engine to evolve the creative with a message - and tone - befitting the current situation. Gallimore and Page also discuss how their teams collaborated at speed and worked remotely to turn around the campaign in a matter of weeks, and explain what they have learnt from the process that they will take forward once the crisis is over.
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Apr 14, 2020 • 37min

Inside B2B: How B2B brands are responding to 'forced digital transformation'

The first episode of our new podcast series, 'Inside B2B' sponsored by The Marketing Practice, investigates how B2B marketers are reacting to the sudden and severe changes brought upon their markets by the coronavirus crisis. In this episode, the panel - featuring ServiceNow's vice-president of marketing for EMEA Rhiannon Prothero, OpenJaw Technologies CMO Colin Lewis and The Marketing Practice CMO and CDO David van Schaick - debate: • How B2B brands have had to adapt immediately to 'forced digital transformation' • Why getting paid is as important to B2B marketers as creating demand • How B2B brands can treat their customers as a community, and offer added value to help them through tough times • Why not all B2B brands are reverting to 'survival mode' • Whether new perspectives created by the crisis will lead to fundamental changes in the view of B2B success and a brand's 'footprint of good'.

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