The Marketing Week Podcast
Marketing Week
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Mar 23, 2023 • 28min
This Much I Learned: TUI's marketing team on the key to its success
In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team. Hosted on Acast. See acast.com/privacy for more information.
16 snips
Mar 19, 2023 • 54min
This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next. Hosted on Acast. See acast.com/privacy for more information.
Feb 10, 2023 • 38min
This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’
In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations. Hosted on Acast. See acast.com/privacy for more information.
Dec 16, 2022 • 34min
Marketing Week Meets The CX50: Kim Faura, Checkatrade
Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff. Hosted on Acast. See acast.com/privacy for more information.
Nov 8, 2022 • 36min
This Much I Learned: Bob Hoffman on marketers' indifference to ad fraud
In the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, claims marketers “don’t really care” about ad fraud and its impact on society in this wide ranging interview. Hosted on Acast. See acast.com/privacy for more information.
Oct 27, 2022 • 37min
This Much I Learned: The Marketoonist on 20 years with an accidental alter ego
In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands. Hosted on Acast. See acast.com/privacy for more information.
Oct 13, 2022 • 20min
This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity
In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity. Hosted on Acast. See acast.com/privacy for more information.
Sep 13, 2022 • 26min
This Much I Learned: How to break the 'social class taboo'
In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability? Hosted on Acast. See acast.com/privacy for more information.
Sep 5, 2022 • 45min
Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto
Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors. Hosted on Acast. See acast.com/privacy for more information.
Jul 21, 2022 • 46min
This Much I Learned: Giffgaff's Sophie Wheater on dealing with the career impact of cancer
In the latest episode of Marketing Week’s podcast series, Giffgaff's CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness. Hosted on Acast. See acast.com/privacy for more information.
