The Marketing Week Podcast
Marketing Week
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Oct 27, 2022 • 37min
This Much I Learned: The Marketoonist on 20 years with an accidental alter ego
In the latest episode of Marketing Week’s podcast series, Tom Fishburne discusses the origin story of the Marketoonist, the birth of his artistic alter ego and why humour is an untapped opportunity for brands. Hosted on Acast. See acast.com/privacy for more information.
Oct 13, 2022 • 20min
This Much I Learned: Diageo’s Chris Goddard on the rewards of longevity
In the latest episode of Marketing Week’s podcast series, Johnnie Walker global marketing director Chris Goddard discusses his 18-year career at Diageo, why taking parental leave was a lifechanging decision and the value of cultural curiosity. Hosted on Acast. See acast.com/privacy for more information.
Sep 13, 2022 • 26min
This Much I Learned: How to break the 'social class taboo'
In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability? Hosted on Acast. See acast.com/privacy for more information.
Sep 5, 2022 • 45min
Marketing Week Meets the CX50: Anna Greene, VP of brand, Gousto
Gousto's VP of brand, who has appeared in each of the past three CX50 lists, discusses the evolution of customer experience, and how Gousto has focused on serving customers' needs in its core UK market to differentiate from competitors. Hosted on Acast. See acast.com/privacy for more information.
Jul 21, 2022 • 46min
This Much I Learned: Giffgaff's Sophie Wheater on dealing with the career impact of cancer
In the latest episode of Marketing Week’s podcast series, Giffgaff's CMO shares the story of her cancer diagnosis and outlines the change she wants to see to support people suffering from long-term illness. Hosted on Acast. See acast.com/privacy for more information.
Jun 27, 2022 • 27min
This Much I Learned: Nike's Greg Hoffman on creative leadership
In the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful. Hosted on Acast. See acast.com/privacy for more information.
Jun 7, 2022 • 34min
Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff
In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience. Hosted on Acast. See acast.com/privacy for more information.
May 31, 2022 • 24min
This Much I've Learned: P&G on career development
In the latest episode of Marketing Week's This Much I Learned podcast, we speak to two Procter & Gamble marketers at different stages of their career who have both benefitted from a culture of continual learning and the constant exchange of ideas. Hosted on Acast. See acast.com/privacy for more information.
May 3, 2022 • 17min
This Much I Learned: What3Words on breaking into popular culture
In the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secure its place in popular culture. Hosted on Acast. See acast.com/privacy for more information.
Mar 28, 2022 • 21min
This Much I Learned: Weetabix and Zoopla on the state of marketing careers
In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide. Hosted on Acast. See acast.com/privacy for more information.
