The Marketing Week Podcast
Marketing Week
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Mar 20, 2024 • 44min
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership. Hosted on Acast. See acast.com/privacy for more information.
Dec 18, 2023 • 30min
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer. Hosted on Acast. See acast.com/privacy for more information.
Dec 5, 2023 • 41min
This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career. Hosted on Acast. See acast.com/privacy for more information.
Sep 20, 2023 • 40min
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit. Hosted on Acast. See acast.com/privacy for more information.
Jul 27, 2023 • 54min
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together. Hosted on Acast. See acast.com/privacy for more information.
Jun 29, 2023 • 32min
This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity. Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2023 • 43min
Marketing Week Meets The CX50: Chris Carter, Specsavers
Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand. Hosted on Acast. See acast.com/privacy for more information.
May 4, 2023 • 45min
Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision. Hosted on Acast. See acast.com/privacy for more information.
May 3, 2023 • 44min
This Much I Learned: The DNA of Guinness and why that matters in 2023
Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present. Hosted on Acast. See acast.com/privacy for more information.
Mar 30, 2023 • 35min
Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough. Hosted on Acast. See acast.com/privacy for more information.
