The Marketing Week Podcast
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
Sep 20, 2023 • 40min
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit. Hosted on Acast. See acast.com/privacy for more information.
Jul 27, 2023 • 54min
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together. Hosted on Acast. See acast.com/privacy for more information.
Jun 29, 2023 • 32min
This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity. Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2023 • 43min
Marketing Week Meets The CX50: Chris Carter, Specsavers
Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand. Hosted on Acast. See acast.com/privacy for more information.
May 4, 2023 • 45min
Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision. Hosted on Acast. See acast.com/privacy for more information.
May 3, 2023 • 44min
This Much I Learned: The DNA of Guinness and why that matters in 2023
Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present. Hosted on Acast. See acast.com/privacy for more information.
Mar 30, 2023 • 35min
Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough. Hosted on Acast. See acast.com/privacy for more information.
Mar 23, 2023 • 28min
This Much I Learned: TUI's marketing team on the key to its success
In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team. Hosted on Acast. See acast.com/privacy for more information.
16 snips
Mar 19, 2023 • 54min
This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next. Hosted on Acast. See acast.com/privacy for more information.
Feb 10, 2023 • 38min
This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’
In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations. Hosted on Acast. See acast.com/privacy for more information.
