The Marketing Week Podcast
Marketing Week
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Oct 31, 2024 • 37min
This Much I Learned: Diageo's CMO on building an effectiveness culture
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker. Hosted on Acast. See acast.com/privacy for more information.
Oct 22, 2024 • 36min
Marketing's social class problem and Specsavers' CMO on team culture
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity.Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture. Hosted on Acast. See acast.com/privacy for more information.
Oct 2, 2024 • 37min
CMO ambitions, AI and the reality of working in B2B
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO. Hosted on Acast. See acast.com/privacy for more information.
May 3, 2024 • 38min
This Much I Learned: Asos’s top marketer on transforming a brand
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel. Hosted on Acast. See acast.com/privacy for more information.
Apr 12, 2024 • 46min
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business. Hosted on Acast. See acast.com/privacy for more information.
Mar 20, 2024 • 44min
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership. Hosted on Acast. See acast.com/privacy for more information.
Dec 18, 2023 • 30min
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer. Hosted on Acast. See acast.com/privacy for more information.
Dec 5, 2023 • 41min
This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career. Hosted on Acast. See acast.com/privacy for more information.
Sep 20, 2023 • 40min
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit. Hosted on Acast. See acast.com/privacy for more information.
Jul 27, 2023 • 54min
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together. Hosted on Acast. See acast.com/privacy for more information.
