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Marketing Week

Latest episodes

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Oct 2, 2024 • 37min

CMO ambitions, AI and the reality of working in B2B

In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.
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May 3, 2024 • 38min

This Much I Learned: Asos’s top marketer on transforming a brand

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
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Apr 12, 2024 • 46min

This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
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Mar 20, 2024 • 44min

This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.
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Dec 18, 2023 • 30min

This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
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Dec 5, 2023 • 41min

This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.
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Sep 20, 2023 • 40min

This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
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Jul 27, 2023 • 54min

This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.
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Jun 29, 2023 • 32min

This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI  opportunity.
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Jun 20, 2023 • 43min

Marketing Week Meets The CX50: Chris Carter, Specsavers

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.

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