This Much I Learned: Diageo's CMO on building an effectiveness culture
Oct 31, 2024
36:53
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
The Marketing Week Podcast