The Marketing Week Podcast This Much I Learned: The DNA of Guinness and why that matters in 2023
May 3, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 3min
The First Points of Guinness
02:41 • 2min
The History of Guinness
04:40 • 5min
The Importance of Understanding the Brand's DNA
09:15 • 3min
The Power of Distinctive Assets in Guinness
12:31 • 4min
The DNA of Guinness
16:04 • 3min
Guinness: A Brand on the Move
19:21 • 2min
The Importance of Insight in Marketing
21:32 • 3min
How to Maintain Success Looking Forward
24:50 • 2min
How to Mitigate Inflation With Guinness
26:53 • 2min
How to Mitigate Headwinds in a Volatile World
28:48 • 2min
The Importance of Category Entry Points
30:37 • 2min
The Culture of Learning From Failure
32:31 • 5min
Guinness Advertising Campaigns of the Past
37:43 • 2min
The Future of Advertising in a Fragmented Media World
39:35 • 2min
What I Learned From Working on Guinness
42:04 • 2min