This Much I Learned: The DNA of Guinness and why that matters in 2023
The Marketing Week Podcast
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The Culture of Learning From Failure
Guinness has a culture of learning from experience, says Indiadja. Guinness Black Lager 'broke all the category rules for lager' and didn't work at all. But there's such a huge market for us that we just need to be bold with our ideas.
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