Own Your Impact

Macy Robison
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Jun 26, 2025 • 21min

From Information to Transformation: Why Your Ideas Need a Container

Explore how to transform raw insights into impactful frameworks that create real change. Discover the importance of organizing ideas into clear structures, rather than merely sharing information. Learn about the four essential components—principles, practices, processes, and proprietary frameworks—that can guide your audience toward transformation. Real client examples illustrate how to make your brilliant thoughts actionable. It's not about creating new concepts but refining and structuring what you already know for true impact.
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15 snips
Jun 19, 2025 • 14min

The Questions That Won't Let You Go: Finding the Authentic Motivation That Sustains Lasting Impact

Your most powerful thought leadership doesn't come from chasing what looks strategic—it emerges from the questions that already consume you, even when no one's paying attention. When you build your platform around problems you genuinely can't stop thinking about, every component of your system becomes energized rather than exhausting.In this episode, I reveal why so many thought leaders burn out despite initial success: they're building on surface-level motivations that collapse under pressure. Through real client stories, I demonstrate how to distinguish between what you think you should care about and what authentically drives you. I introduce the persistence test—a simple way to identify the genuine obsessions that can sustain decades of meaningful work.Whether you're struggling with inconsistent content creation or feeling disconnected from your own platform, this episode will help you uncover the authentic motivation that transforms thought leadership from obligation into energizing purpose. Learn why external rewards like recognition and revenue, while wonderful as outcomes, can never provide the resilience needed for sustained impact.IMPACT POINTS FROM THIS EPISODE:⚡ The Persistence Test Reveals True Motivation – Your authentic driving force shows up in what you can't stop returning to, even without external rewards. Stop asking "What should I care about?" and start noticing "What can't I stop caring about?"⚡ Surface Motivations Crumble Under Pressure – Building platforms around recognition, market opportunities, or passive income creates unsustainable systems. When the inevitable resistance comes, these motivations lack the depth to carry you through difficult seasons.⚡ Authentic Motivation Creates Natural Resilience – When your thought leadership addresses questions that hold genuine personal meaning, you don't have to manufacture discipline or force consistency. The work energizes you because it connects to something that matters deeply in your own life.Questions from the episode: If all external rewards disappeared - no recognition, no money, no status - what aspects of your current work would you still feel compelled to pursue? What problems or possibilities do you find yourself returning to again and again, even when addressing them is difficult or unpopular?What questions keep you up at night, not because they're strategically valuable, but because you genuinely can't stop thinking about them?How aligned is my current thought leadership platform with these deeper motivations? Where might I be building on what looks good rather than what genuinely drives me?PEOPLE & RESOURCES MENTIONED:Simon SinekBrené BrownJames ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearTim FerrissCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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Jun 11, 2025 • 21min

Not Your System: Why Copy-Paste Strategies Backfire and How to Find Your Authentic Path to Influence

The most dangerous trap in thought leadership isn't following bad advice—it's following good advice that doesn't fit who you actually are. When you try to execute someone else's plan instead of building one aligned with your authentic voice, you create dissonance that cancels out your impact rather than amplifying it.In this episode, I explore why so many experts feel like they're constantly swimming upstream with their thought leadership, despite following proven strategies. Through real client stories, I reveal how the copy-paste approach to building influence leads to exhaustion instead of expansion, and why your resistance to certain tactics might actually be internal wisdom rather than laziness or fear.I walk through the critical concept of archetype alignment within the Resonant Thought Leadership System, showing how your core resonance should inform every other component—from content creation to connection strategies to commercialization models. When all five components play the same song, you create resonance that compounds. When they fight against each other, you create the kind of dissonance that drains your energy and dilutes your message.IMPACT POINTS FROM THIS EPISODE:⚡ Your Resistance Might Be Data, Not Defiance – If you keep avoiding certain tactics or feeling drained by "proven" strategies, that's not necessarily laziness or fear. It might be your internal wisdom telling you that approach doesn't align with your natural expression mode and authentic voice.⚡ Archetype Misalignment Creates Systemic Friction – When a Transformational Guide tries to scale like a Digital Learning Architect, or when a Strategic Advisor forces themselves into content creation instead of leveraging relationship-based connection, the entire system works against itself instead of creating compound returns.⚡ True Resonance Requires System-Wide Alignment – Real breakthrough happens when your core resonance, content, central platform, connection strategies, and commercialization model all amplify the same signal. Forcing your authentic voice through someone else's business model creates dissonance that cancels out your impact.PEOPLE & RESOURCES MENTIONED:Whitney JohnsonSeth GodinMarie Forleo B-SchoolAmy Porterfield Digital Course AcademyThought Leadership Archetype AssessmentResonant Thought Leadership SystemCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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Jun 5, 2025 • 20min

Desire as Compass: Why Your Biggest Dreams Reveal Your Greatest Contribution

Your biggest desires aren't something to apologize for—they're your most reliable compass for creating meaningful impact. The thing you're afraid to want out loud is probably pointing you toward your greatest contribution to the world.This week, I had a string of conversations with brilliant clients who all struggled with the same thing: giving themselves permission to want what they actually want. One said, "I just don't want to take up too much space." Another confessed they felt "completely blocked" when it came to claiming their own ideas. A third told me, "It just doesn't feel humble to want people to notice me and notice my ideas."Here's what I've discovered working with thought leaders over the years: desires aren't random, and they're not character flaws. They're actually data about the unique contribution you're meant to make. In this episode, I share why the modesty contract so many of us inherited might be our biggest obstacle to impact, introduce Dan Sullivan's powerful distinction between "needers" and "wanters," and reveal how your authentic desires become the foundation for everything else in your thought leadership system—your content, platform, connections, and business model.IMPACT POINTS FROM THIS EPISODE:⚡ Desires Are Data, Not Character Flaws – Your biggest desires aren't taking anything away from anyone else; they're creating new possibilities for everyone. When you operate as a "wanter" rather than a "needer," you stop seeking external validation and start trusting your internal compass about where your unique gifts need to go.⚡ True Humility Is Stewardship, Not Shrinking – Real humility isn't about making yourself smaller or hiding your gifts. It's about knowing where your talents come from and choosing to use them on purpose. Sometimes what we think is humility is actually fear dressed up in virtue.⚡ Clarity Creates Strategic Power – When you're clear about what you want, every decision becomes strategic rather than random. Your content emerges from what you desire to teach, your platform showcases what you desire to be known for, and your business model generates revenue from what you desire to create.PEOPLE & RESOURCES MENTIONED:Dan Sullivan (Strategic Coach)Wanting What You WantDr. Benjamin HardyThe Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Dr. Benjamin Hardy10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardyWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin HardyDr. Brené BrownSharon McMahon Instagram - @sharonsayssoThe Small and the Mighty: Twelve Unsung Americans Who Changed the Course of History, from the Founding to the Civil Rights Movement by Sharon McMahonSeth GodinMichelle GiffordLuvvie Ajayi Jones (Professional Troublemaker Podcast)CONNECT WITH MACY:Take the Thought Leadership Archetype Assessment Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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May 29, 2025 • 31min

Resonance Over Reaction: Why Authentic Consistency Beats Viral Moments

The most dangerous moment in your thought leadership journey isn't when you face criticism—it's when you abandon your authentic voice because the world isn't responding as quickly as you expected. What looks like overnight success is almost always the result of years of consistent effort that no one was paying attention to.In this episode, I explore why consistency in your authentic approach is the foundation of all lasting thought leadership impact. Drawing from real examples like James Clear's years of writing before Atomic Habits became a bestseller, I reveal how real growth follows an S-curve pattern—first they sleep, then they creep, then they leap—rather than the hockey stick trajectory we're conditioned to expect.I share the story of a client whose weekly podcast seemed to produce slow results until we discovered that their last four five-figure speaking engagements all came from listeners who had spent hours building trust through consistent episodes. This episode will shift how you measure progress and help you stay committed to your authentic voice during the critical foundation-building phase when results feel painfully slow.IMPACT POINTS FROM THIS EPISODE:⚡ Sleep, Creep, Leap: Real Growth Follows an S-Curve – Most people give up during the "sleep phase" when foundational work is happening below the surface. The trees that look like they're not growing are establishing root systems that enable the eventual leap phase that appears sudden to outside observers.⚡ Focus on Lead Measures, Not Lag Measures – Instead of measuring audience size or engagement rates (things you can't control), measure how consistently you show up, how clearly you're articulating your ideas, and whether you're attracting the right people—even if it feels slow.⚡ Breakthrough Comes From Consistency, Not Tactics – The difference between where you are and where successful thought leaders are isn't usually a different strategy—it's time and consistency with an aligned approach. Your ideas need time to take root before people can respond.PEOPLE & RESOURCES MENTIONED:Take the Thought Leadership Archetype AssessmentJames ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearAmy PorterfieldJenna KutcherDustin RiechmannNathan Barry Nathan Barry Show - Episode 78: How To Turn Podcast Guesting Into a $1M Business with Dustin RiechmannVeronica RomneySharon McMahon Instagram - @sharonsayssoChappell RoanChappell Roan - Then and Now Video “Pink Pony Club”Brené BrownBrand Builders GroupCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comEmail: macy@macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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May 24, 2025 • 27min

Paradigms vs. Practice: The Revolutionary Power of Rewriting Rules and Living Principles (Resonant Thought Leadership Archetypes - Part 5)

Your most powerful thought leadership doesn't come from imitating others—it emerges when you amplify your authentic voice and add deliberate strategy. The most transformative thought leaders don't just participate in conversations; they fundamentally reshape them by either challenging what everyone accepts as truth or by embodying principles so deeply that their lives become their message.In this final episode of our thought leadership archetypes series, I explore two revolutionary approaches to creating impact: the Category Creator and the Principled Practitioner. Whether you instinctively question assumptions that others take for granted or find yourself naturally testing ideas through personal experimentation before teaching them, these archetypes demonstrate how authentic genius manifests when you stop trying to improve existing approaches and start creating entirely new paradigms or living proof of your principles. Through real client stories and examples from thought leaders like Seth Godin, Clayton Christensen, James Clear, and Tim Ferriss, I show how embracing your natural contrarian thinking or experimental mindset creates sustainable influence that feels energizing rather than exhausting.IMPACT POINTS FROM THIS EPISODE:⚡ Category Creators Rewrite the Rules – These thought leaders don't create better content; they create different kinds of content that challenge fundamental assumptions and establish entirely new categories of thinking. Their genius lies in seeing connections others miss and questioning what everyone else accepts as truth.⚡ Principled Practitioners Live Their Message – This archetype teaches principles derived from personal experimentation and documented implementation. Their credibility comes from lived experience rather than credentials, creating deeper resonance because their work is born from validation, not theory.⚡ Revolutionary Impact Requires Authentic Alignment – Forcing a category creator to focus on incremental improvements or pushing a principled practitioner to teach unvalidated concepts feels inauthentic and draining. Your greatest impact comes from starting with your natural strengths and expanding thoughtfully from there.PEOPLE & RESOURCES MENTIONED:Clayton ChristensenThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton ChristensenCompeting Against Luck: The Story of Innovation and Customer Choice by Clayton ChristensenSeth GodinPermission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth GodinPurple Cow: Transform Your Business by Being Remarkable by Seth GodinThis Is Marketing: You Can't Be Seen Until You Learn to See by Seth GodinJohn MeeseServe to Sell: Exactly How to Sell Premium Programs with 1 Free Coaching Call by John MeeseSurvive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John MeeseW. Chan Kim and Renée Mauborgne - Blue Ocean StrategyBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée MauborgneCategory Pirates (Substack)James Clear Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearCal Newport Deep Work: Rules for Focused Success in a Distracted World by Cal NewportSlow Productivity: The Lost Art of Accomplishment Without Burnout by Cal NewportTim Ferriss The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim FerrissThe 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Tim FerrissThe 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Tim FerrissTribe Of Mentors: Short Life Advice from the Best in the World by Tim FerrissTools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim FerrissMonica Packer - About Progress PodcastMonica on Instagram - @aboutprogressThought Leadership Archetype Assessment (macyrobison.com/quiz)CONNECT WITH MACY:Take the Thought Leadership Archetype Assessment Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
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May 21, 2025 • 22min

Visuals vs. Research: How Clarity Creators Transform Complex Ideas Into Impact (Resonant Thought Leadership Archetypes - Part 4)

Your natural mode of expression is the key to sustainable thought leadership. When you align your content creation with how your brain naturally processes and communicates ideas, you unlock a level of authenticity and impact that feels energizing rather than exhausting. Forcing yourself into expression modes that fight against your natural genius is the fastest path to burnout and diminished impact.In this episode, I continue our exploration of thought leadership archetypes by examining two distinct patterns that create clarity from complexity: the Visual Thought Architect and the Research Innovator. While these archetypes operate differently—one through visual frameworks that make complex ideas instantly understandable, the other through translating evidence into practical applications—both demonstrate how embracing your natural expression style creates magnetic thought leadership. Whether you instinctively sketch concepts or thrive on investigating evidence, discovering your authentic archetype eliminates years of frustration trying approaches that don't match how you naturally communicate.IMPACT POINTS FROM THIS EPISODE:⚡ Expression Alignment Creates Energy – Fighting against your natural mode of expression leads to exhaustion, while aligning with it creates content that feels effortless and magnetizing. When your thought leadership flows from your authentic strengths, impact becomes sustainable.⚡ Visual Thought Architects Create Instant Comprehension – Those with this archetype transform complex concepts into visual frameworks that create immediate understanding. Their genius lies in their ability to spatially organize ideas and integrate aesthetic sensibility with analytical thinking.⚡ Research Innovators Bridge Evidence and Application – This archetype excels at investigating topics deeply and translating complex findings into practical frameworks. Their unique contribution comes from maintaining credibility between academic and practical worlds while making research accessible.PEOPLE & RESOURCES MENTIONED:David Sibbet (Visual Facilitation Methodologies)Dan Roam The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan RoamAlex Osterwalder (Business Model Canvas)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alex Osterwalder and Yves PigneurValue Proposition Design: How to Create Products and Services Customers Want by Alex Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan SmithTaki MooreAngela Duckworth Grit: The Power of Passion and Perseverance by Angela DuckworthCarol Dweck Mindset: The New Psychology of Success by Carol DweckDaniel PinkTo Sell Is Human: The Surprising Truth About Moving Others by Daniel H. PinkDrive: The Surprising Truth About What Motivates Us by Daniel H. PinkThe Power of Regret: How Looking Backward Moves Us Forward by Daniel H. PinkBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée MauborgneThought Leadership Archetype Assessment (macyrobison.com/quiz)CONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!NEXT EPISODE PREVIEW:In our next episode, we'll explore the final two archetypes in my system: the Category Creator and the Principal Practitioner—perfect for those who challenge conventional wisdom with paradigm-shifting perspectives or who teach through lived demonstration of principles from personal experimentation.
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May 13, 2025 • 21min

Connection vs. Analysis: Discovering Your Natural Path to Creating Transformation (Resonant Thought Leader Archetypes - Part 3)

Your business model should energize you, not drain you. When your approach to sharing expertise aligns with your natural strengths, thought leadership becomes both impactful and sustainable.In this episode exploring the Resonant Thought Leadership System's archetypes, I dive into two distinct patterns of expertise: the Transformational Guide and the Strategic Advisor. These archetypes represent completely different approaches to creating impact - one thriving through deep personal connection and individualized guidance, while the other excels through analytical problem-solving for organizations. By understanding which pattern naturally aligns with your strengths, you can build a thought leadership platform that feels energizing rather than exhausting, attracting the right people and creating transformation that feels effortless.IMPACT POINTS FROM THIS EPISODE:⚡ Natural Strengths Create Effortless Impact – Understanding your archetype gives you permission to embrace your authentic gifts instead of forcing yourself into misaligned models that drain your energy, even when they work for others.⚡ Transformational Guides Create Impact Through Connection – If you naturally sense what people need to hear, feel energized after deep one-on-one conversations, and intuitively understand what's blocking someone's growth, your genius may lie in creating profound personal shifts through individualized guidance.⚡ Strategic Advisors Excel Through Organizational Problem-Solving – If you naturally see patterns in complex situations, translate complicated concepts into clear action steps, and feel energized solving organizational challenges, your impact comes through analytical thinking and systematic frameworks.PEOPLE & RESOURCES MENTIONED:Martha BeckRich LitvinBrooke Castillo (The Life Coach School)Patrick Lencioni (The Table Group)Working Genius FrameworkMarshall Goldsmith (Stakeholder Centered Coaching)Resonant Thought Leader KitCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!NEXT EPISODE PREVIEW:In our next episode, we'll explore two more thought leadership archetypes: the Visual Thought Architect and the Research Innovator – perfect for those who love translating complex ideas into visual frameworks or investigating evidence to create practical applications.
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May 7, 2025 • 29min

Systems vs. Moments: The Power of How You Naturally Create Transformation (Resonant Thought Leader Archetypes - Part 2)

Your greatest impact comes when you stop resisting your natural strengths and embrace your authentic expression archetype. When you understand whether you're built to create comprehensive learning systems or facilitate transformative moments, your thought leadership becomes both more powerful and more sustainable.In this episode, I reveal the stark differences between two powerful thought leadership archetypes: the Digital Learning Architect who thrives by creating structured educational journeys, and the Experience Facilitator who excels at orchestrating transformative group experiences. Through examples like Amy Porterfield and Michael Bungay Stanier, I demonstrate how recognizing your natural archetype can free you from forcing yourself into expression modes that drain rather than energize you. This understanding provides the foundation for building content, platforms, and business models that authentically showcase your unique genius.IMPACT POINTS FROM THIS EPISODE:⚡ Expression Authenticity Drives Sustainability – Your most sustainable thought leadership approach leverages how you naturally create transformation—whether through systematic educational journeys or dynamic facilitated experiences.⚡ Archetypes Reveal Monetization Paths – Digital Learning Architects naturally thrive with scalable course-based business models, while Experience Facilitators excel with facilitation-based and certification models that capture their unique ability to create unrepeatable group transformations.⚡ Integration Creates Amplification – When your content development, platform choices, and connection strategies align with your authentic archetype, you can stop forcing unnatural expression modes and build systems that showcase your genuine strengths.PEOPLE & RESOURCES MENTIONED:Amy PorterfieldDigital Course AcademyMarie ForleoB-SchoolMichael Bungay StanierThe Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay StanierTim ArnoldLead with AND: The Secret to Resilience and Results in a Polarized World by Tim ArnoldThe Power of Healthy Tension: Overcome Chronic Issues and Conflicting Values by Tim ArnoldLeading Change: The 5 Tensions to Manage for Successful Transformation by Tim ArnoldJon BerghoffXchangePat FlynnStu McLarenTony RobbinsCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comEmail: macy@macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!NEXT EPISODE PREVIEW:Next time, we'll continue our exploration of thought leadership archetypes with the Transformational Guide and the Strategic Advisor—two powerful approaches that offer completely different paths to creating meaningful impact with your expertise.
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Apr 30, 2025 • 29min

Stage vs. Page: Exploring the First Two Thought Leadership Archetypes (Resonant Thought Leader Archetypes - Part 1)

Trying to become a thought leader using someone else's expression style is like trying to sing with someone else's voice – it will always feel forced and drain your energy. Your natural mode of expression isn't just a preference; it's the foundation for sustainable impact.I believe successful thought leadership comes from aligning with your authentic expression mode, not forcing yourself into someone else's template. When your approach to sharing expertise flows through your natural strengths, your impact grows while your energy remains sustainable.In this continuation of our exploration of the Resonant Thought Leadership System, I dive deep into the first two thought leadership archetypes: the Resonant Orator and the Wisdom Writer. Through real examples and practical frameworks, I show how recognizing your natural expression pattern creates a foundation for sustainable success. Discover how to build your entire thought leadership approach around your innate strengths rather than fighting against your natural tendencies.IMPACT POINTS FROM THIS EPISODE:⚡ Expression Mode Alignment – Your natural way of communicating expertise (speaking, writing, etc.) should form the foundation of your entire thought leadership system, not just be one component of it.⚡ Strengths-Based Content Development – When you create content in alignment with your archetype (verbal processing for Resonant Orators, written exploration for Wisdom Writers), your ideas develop more fully and your authentic voice emerges naturally.⚡ Strategic System Integration – Each archetype requires different approaches to content, platform design, connection strategies, and business models that work together cohesively rather than fighting against your natural tendencies.PEOPLE & RESOURCES MENTIONED:Simon SinekBrittany HodakCreating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany HodakSpeaking page on websiteMeeting planner page with Mentimeter demonstrationLuvvie Ajayi JonesLuvvie's Newsletter - The LuvvLetterLuvvie's PatreonLuvvie's Blog - Awesomely LuvvieJames Clear3-2-1 NewsletterAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearSeth Godin - BlogMike PacchioneResonant Thought Leader Starter KitCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!UP NEXT:Join me next week as we explore two more thought leadership archetypes: the Digital Learning Architect and the Experience Facilitator. If you've been wondering why certain approaches to sharing your expertise energize you while others leave you drained, these archetypes might hold the key to understanding your natural strengths. We'll dive into how these expression modes shape every aspect of your thought leadership system, from content creation to business model design.

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