Own Your Impact

Discover how thought leaders can amplify their impact by embracing simple systems over complex ones. Learn why setting ambitious, even impossible, goals can streamline decision-making and enhance focus. Hear inspiring stories of individuals refining their expertise to achieve exponential growth. Explore practical strategies like the Frame-Floor-Focus model, which helps eliminate distractions and align efforts with your most valuable contributions. This is about creating conditions for meaningful work to reach those who need it most.

Your ability to translate complex research into practical wisdom isn't just valuable—it's desperately needed in our evidence-light, opinion-heavy world where hot takes masquerade as expertise. The most trusted thought leaders don't choose between academic rigor and practical application; they bridge that gap by maintaining credibility with both researchers and practitioners who need evidence-based insights they can actually use.In this final episode of our thought leadership archetypes series, I explore the Research Innovator archetype—those thought leaders who excel at investigating evidence and forming opinions based on data rather than gut reactions. Through examples like Angela Duckworth's translation of persistence research into the accessible concept of "grit" and Adam Grant's ability to share evidence-based insights without losing scientific foundation, I demonstrate why your investigative approach is your competitive advantage.I reveal why traditional advice to create inspirational content or share hot takes undermines your greatest strength, and share specific strategies for building a platform that showcases both your research credibility and practical applications. Whether you're translating your own original research or synthesizing existing studies into actionable frameworks, this episode will help you understand why your rigorous foundation justifies premium positioning in a world hungry for evidence-based transformation.IMPACT POINTS FROM THIS EPISODE:⚡ You're a Pre-Processor, Not a Real-Time Reactor – Research Innovators work with data and studies first as input, then deliver synthesized insights to help others make better decisions. Your credibility comes from research rigor, not charisma or personal stories, and this systematic approach is what makes you trustworthy in an opinion-saturated landscape.⚡ Bridge the Gap Without Losing the Foundation – Your unique value lies in making complex research practically applicable without dumbing it down to the point where it loses scientific rigor. Like Mark Cuban explaining business concepts without jargon, you translate academic findings into everyday language that maintains accuracy while creating real-world impact.⚡ Price for Years of Investigation, Not Hours of Delivery – When you can take something complex and make it usable through evidence-based approaches, organizations will pay premium prices because you reduce risk and increase likelihood of success. You're not charging for time in the room—you're charging for the rigorous foundation and practical translation you provide.PEOPLE & RESOURCES MENTIONED:Angela DuckworthGrit: The Power of Passion and Perseverance by Angela DuckworthAdam GrantAdam Grant's InstagramBrené BrownDare to Lead: Brave Work, Tough Conversations, Whole Hearts by Brené BrownEsther PerelHarvard Business ReviewArmchair Expert podcastThought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your ability to translate complex concepts into clear visual frameworks isn't just a nice skill—it's a superpower in our increasingly complex world that should be the foundation of your entire thought leadership approach, not a supporting element. The most transformative thought leaders don't hide their natural visual thinking abilities; they leverage them to create immediate comprehension that years of written explanations could never achieve.In this episode, I explore the Visual Thought Architect archetype—those thought leaders who naturally think spatially and excel at organizing ideas into visual frameworks, flowcharts, and models that create instant understanding. Through examples like Alex Osterwalder's Business Model Canvas and practical strategies for live visual facilitation, I demonstrate why fighting against your visual processing strengths leads to exhaustion and diminished impact.I reveal why traditional advice to focus on written content or audio formats forces Visual Thought Architects to work with one hand tied behind their back, and share specific approaches for making your visual frameworks the star of your platform. Whether you naturally sketch out ideas when explaining concepts or feel energized by creating clarity through spatial organization, this episode will help you understand why your visual thinking is your competitive advantage, not something to minimize.IMPACT POINTS FROM THIS EPISODE:⚡ Visual Processing Is How You Think, Not Just How You Communicate – Just like Wisdom Writers need to write to understand their ideas clearly, Visual Thought Architects need to draw concepts out to think effectively. Your visual frameworks should be the foundation of your content strategy, not an afterthought.⚡ Immediate Clarity Commands Premium Pricing – When you can help someone instantly understand a concept they've struggled with for years through your visual approach, that transformation is worth thousands to organizations dealing with complexity. Price for the breakthrough comprehension you create, not just the time you spend.⚡ Stop Hiding Your Visual Genius – The frameworks, models, and visual tools you create solve problems people have wrestled with for years. Making your visual work secondary to written content is hiding your zone of genius and limiting your impact potential.PEOPLE & RESOURCES MENTIONED:Alex OsterwalderBusiness Model CanvasBusiness Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alex Osterwalder and Yves PigneurValue Proposition Design: How to Create Products and Services Customers Want by Alex Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan SmithTaki MooreBrooke Castillo (The Life Coach School)Thought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest credibility doesn't come from credentials or theoretical knowledge—it emerges from the transparent documentation of your personal implementation journey, including both successes and failures. The most trusted thought leaders aren't those who teach the most topics; they're those who embody the principles they share and refuse to teach beyond their lived experience.In this episode, I explore the Principled Practitioner archetype—those thought leaders who have a natural experimental mindset and feel energized by being their own best case study. Through examples like James Clear's years of personal habit experimentation before writing Atomic Habits and Tim Ferriss's "human guinea pig" approach, I demonstrate why your authenticity and willingness to document your learning process creates trust that simply cannot be manufactured.I reveal why traditional advice to "expand your expertise to reach more people" actually undermines your greatest strength, and share practical strategies for turning your personal experimentation into compelling content. Whether you're already documenting your journey or feel pressure to teach beyond your validated experience, this episode will help you understand why your commitment to lived validation is your competitive advantage, not a limitation.IMPACT POINTS FROM THIS EPISODE:⚡ Your Authenticity Is Your Authority – People trust Principled Practitioners because there's no gap between what you say and how you live. Your credibility comes from lived experience, not borrowed expertise, and this transparent validation creates trust that theoretical knowledge alone cannot achieve.⚡ Document the Process, Not Just the Results – Your audience values watching your learning journey as much as they want to see final outcomes. Start sharing your experiments, insights, and failures in real-time rather than waiting until you have everything perfectly figured out.⚡ Refuse to Teach What You Haven't Validated – The pressure to expand beyond your lived experience actually weakens your impact. Your willingness to stay grounded in personal validation is what makes you trustworthy and allows you to command premium pricing for proven approaches.PEOPLE & RESOURCES MENTIONED:Tim FerrissJames ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearMonica Packer - About ProgressInstagram: @aboutprogressAbout Progress PodcastCal NewportDeep Work: Rules for Focused Success in a Distracted World by Cal NewportThought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most powerful thought leadership doesn't come from improving existing approaches—it emerges when you have the courage to create entirely new paradigms that others can't even imagine yet. The greatest danger for naturally contrarian thinkers isn't being wrong about their revolutionary ideas; it's abandoning their unique perspective to follow proven formulas that will never showcase their true genius.In this episode, I explore the Category Creator archetype—those thought leaders who instinctively question assumptions everyone else accepts as truth and feel energized by creating new paradigms rather than incremental improvements. Through examples like Seth Godin's creation of permission marketing and the Category Pirates' premium Substack approach, I demonstrate why trying to force revolutionary thinking through conventional marketing tactics leads to frustration and burnout.I reveal the specific strategies Category Creators need to build sustainable thought leadership: from writing paradigm-shifting manifestos to premium positioning based on category ownership. Whether Category Creator is your primary archetype or appears in your top scores, this episode will help you understand why that internal alarm system goes off when you follow standard advice—and how to leverage your contrarian perspective as your greatest competitive advantage.IMPACT POINTS FROM THIS EPISODE:⚡ Your Contrarian Perspective Is Your Competitive Advantage – Stop trying to soften your revolutionary thinking to appeal to more people. When you create new categories rather than compete in existing ones, you get to set the pricing standards and attract early adopters who are frustrated with conventional approaches.⚡ Revolutionary Ideas Need Revolutionary Marketing – Traditional thought leadership tactics fail Category Creators because there's no existing roadmap for what you're creating. Your platform should signal that you're not following conventional approaches through manifesto-centered content and positioning that feels completely different from industry standards.⚡ Create Discussion, Don't Seek Consensus – Category Creators build audiences by cultivating debate and attracting the right people while strongly repelling the wrong ones. Your job isn't to fit into existing categories—it's to fundamentally redefine them or create new ones that serve people more powerfully.PEOPLE & RESOURCES MENTIONED:Seth GodinaltMBAKatrina Ghazarian Gameday HRCategory Pirates (Substack)Thought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest insights don't come from speaking off the cuff—they emerge through the deliberate act of writing, where your mind can explore complexity and reveal layers of meaning that faster-paced communication simply cannot capture. When you force yourself to show up live or create quick video content, you're asking a pianist to express their musical genius through painting.In this episode, I explore the Wisdom Writer archetype—thought leaders whose ideas develop most fully when they write them down, who naturally express nuance better in writing than speaking, and whose thoughtful voice creates deep connection on the page. If you find yourself mentally composing articles even when you're not writing, if you need a pen in your hand to think clearly, this episode will give you permission to build your platform around your natural strength.Through examples from James Clear and other successful writers, I demonstrate why your written voice has magnetic power that creates lasting impact. I walk through why consistency and depth matter more than frequency, how to choose platforms that reinforce the written word, and why your careful exploration of ideas is exactly what our noisy world needs. This episode will shift how you approach content creation and help you stop apologizing for needing time to think things through.IMPACT POINTS FROM THIS EPISODE:⚡ Writing Isn't Just How You Communicate—It's How You Think – For true Wisdom Writers, your best insights emerge through the act of writing itself, not before. You need time to reflect and write because your ideas literally come out through your pen, revealing connections that don't happen in verbal processing.⚡ Depth Creates Magnetism, Not Frequency – Your power isn't in posting five times a day; it's in creating written content that people save, share, and return to repeatedly. The world doesn't need more noise—it needs the clear signal that only comes from thoughtful, in-depth writing.⚡ Your Natural Expression Mode Is Your Competitive Advantage – Stop trying to compete with quick video content or live streaming. When you align with platforms and formats that reinforce the written word, your careful exploration of ideas becomes the foundation for everything else you build.PEOPLE & RESOURCES MENTIONED:James Clear - 3-2-1 NewsletterThe War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldGabrielle Blair (Design Mom)Thought Leadership Archetype QuizBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentRegister for the Beyond Your Primary Archetype WorkshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest strength isn't learning to be more vulnerable—it's recognizing that your intellectual rigor and sophisticated problem-solving abilities are exactly what executive-level clients are seeking. When you try to compete with personality-based content, you're abandoning the very expertise that makes you irreplaceable in the boardroom.In this episode, I explore the Strategic Advisor archetype—thought leaders who excel at untangling complex organizational challenges that have stumped others. If you think analytically, feel energized by messy problems, and create magic at the whiteboard by mapping out systems in real time, this episode reveals why your approach is your competitive advantage, not something to soften or simplify.Through examples from thought leaders like Patrick Lencioni and Jim Collins, I demonstrate how Strategic Advisors build credibility through intellectual depth rather than mass market appeal. I walk through why your referral-based business model is actually ideal, how to showcase your analytical approach without dumbing it down, and why pricing for organizational impact rather than time spent is crucial for sustainable success. This episode will shift how you position your expertise and help you build thought leadership that attracts the right leaders who recognize sophisticated strategic thinking when they see it.IMPACT POINTS FROM THIS EPISODE:⚡ Intellectual Rigor Is Your Competitive Advantage – You shouldn't be trying to compete with personal brands or lifestyle influencers. Your value lies in sophisticated problem-solving that creates measurable results, not in personality-driven content that dilutes your executive-level credibility.⚡ Quality Relationships Beat Mass Market Appeal – You don't need 500,000 followers who think you're interesting. You need 500 people on your email list who can actually hire you for strategic work. Your success comes from building relationships with people who control budgets and make strategic decisions.⚡ Price for Organizational Impact, Not Time Spent – A strategic insight that saves a company from a costly mistake or unlocks significant growth should be priced accordingly. Your methodology should reflect the transformation you create, not the hours you invest.PEOPLE & RESOURCES MENTIONED:Patrick Lencioni Working Genius FrameworkJim CollinsTim Ferriss Podcast - An Interview with Jim CollinsThought Leadership Archetype QuizBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentRegister for the Beyond Your Primary Archetype WorkshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest teaching gift isn't in creating quick tips—it's in designing comprehensive learning journeys that systematically move people from confusion to transformation. When you try to compete in the world of bite-sized content, you're fighting against your natural genius instead of leveraging it.In this episode, I dive deep into the Digital Learning Architect archetype—one of the most powerful but often misunderstood approaches to thought leadership. If you have natural teaching ability with what I call "professor energy," if you think in learning journeys and see curriculum where others see chaos, this episode is for you. I explore why your thoroughness isn't a weakness to overcome but a competitive advantage to embrace, and how to build educational systems that create real, lasting transformation.Through examples from thought leaders like Amy Porterfield, I demonstrate how systematic educational design becomes a powerful differentiator in a world oversaturated with surface-level advice. Whether you're struggling with advice to create quick content or wondering how to monetize your comprehensive approach, this episode reveals how to build thought leadership around your natural gift for systematic transformation.IMPACT POINTS FROM THIS EPISODE:⚡ Curriculum Design Is Your Competitive Advantage – Your ability to anticipate where people get stuck and create structured learning experiences isn't overthinking—it's genius-level educational design that people will pay premium rates to experience.⚡ Systematic Transformation Beats Random Tips – When someone needs real change, they don't want 27 scattered tips; they want a proven system that walks them through the entire journey. Your power lies in creating clear pathways that lead to results over time.⚡ Test and Refine Your Educational Architecture – Even successful Digital Learning Architects like Amy Porterfield continuously gather student feedback and refine their curriculum. Your learning system needs to be tested with real people to ensure it creates the transformation you promise.PEOPLE & RESOURCES MENTIONED:Amy Porterfield Digital Course AcademyTony RobbinsRamit SethiRory VadenThought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentRegister for the Beyond Your Primary Archetype WorkshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest impact comes through deep personal connection, not mass systems. When you try to scale by removing the very thing that makes you extraordinary—your ability to see what others miss and provide exactly what each person needs—you diminish both your energy and your effectiveness.In this episode, I speak directly to the Transformational Guides among us—those naturally gifted at creating profound personal shifts through individualized guidance. If you've been told you need to build courses and scale away from personal delivery, this conversation will free you from misaligned advice that fights against your natural genius.I explore why your diagnostic ability and personalized attention are premium services that deserve premium pricing, sharing examples from thought leaders like Marshall Goldsmith who has built his entire practice around individual transformation. Through the lens of my own journey from teaching voice lessons to developing my current business model, I demonstrate how you can scale your impact while staying true to your relational strengths rather than forcing yourself into cookie-cutter business models that drain your energy.IMPACT POINTS FROM THIS EPISODE:⚡ Your Presence is Your Product – Your ability to serve as a mirror and provide personalized guidance isn't a limitation to scale around—it's a premium service that creates profound transformation. Stop undervaluing diagnostic ability and individual attention; these are incredibly valuable offerings that deserve confident pricing.⚡ Scale Through Impact, Not Volume – Rather than trying to reach millions through courses, build your foundation by perfecting your one-on-one transformation process. Document what works, understand your patterns, and create methodology from your lived experience with real clients before attempting to systematize.⚡ Relationship-Based Growth Creates Sustainability – Your business thrives through referrals and strategic partnerships, not mass marketing. Focus on magnetizing the right people who need exactly what you offer rather than trying to appeal to everyone through impersonal systems.PEOPLE & RESOURCES MENTIONED:Marshall Goldsmith (Stakeholder Centered Coaching)Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel PriestleyThought Leadership Archetype Quiz at macyrobison.com/quizBeyond Your Primary Archetype workshop at macyrobison.com/workshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most powerful work happens in moments that can't be captured in static formats, and trying to force your genius into traditional content creation is like trying to bottle lightning. When you create transformation through carefully designed group experiences and real-time facilitation, the conventional advice to "systematize your process" or "build an online course" doesn't just feel wrong—it diminishes the very magic that makes your work irreplaceable.In this episode, I explore what it means to be an Experience Facilitator—the second archetype in my ten-part deep dive series on the Resonant Thought Leadership System. If you're someone who creates your most powerful transformation in group settings, who can read the energy in a room intuitively and adapt your facilitation in real time to help people have breakthrough moments that simply don't happen when people work alone, this episode will help you understand why traditional scaling advice feels like you're dumbing down your work. I share the key distinction between being an Experience Facilitator (like a jazz musician who improvises) versus other archetypes, and demonstrate why your genius lies in creating conditions where groups transform together rather than helping individuals one at a time.Through examples like Tony Robbins and Michael Bungay Stanier, I reveal how to build a platform that showcases your facilitation gifts through demonstration rather than documentation, and why your fastest path to sustainable influence starts with designing simple group experiences that prove your ability to move people from point A to point B in real time.IMPACT POINTS FROM THIS EPISODE:⚡ Your Genius Happens in the Moment, Not in Documentation – As an Experience Facilitator, your transformation magic includes intuitive elements that can't be captured in static formats. Stop trying to systematize every aspect of your process and start creating more opportunities to demonstrate your real-time facilitation skills.⚡ Group Dynamics Are Your Superpower – Unlike other archetypes who work one-on-one or through content delivery, you create conditions where entire groups transform together through shared experiences. Your platform should invite people into transformation experiences, not try to deliver the transformation itself.⚡ Demonstration Beats Documentation Every Time – Instead of exhausting yourself trying to write perfect website copy or create detailed courses, focus on getting more opportunities to showcase what you do in action. Your referrals and testimonials from live experiences will always be more compelling than any static marketing materials.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizTony RobbinsMichael Bungay Stanier The Coaching HabitBeyond Your Primary Archetype Workshop at macyrobison.com/workshopCONNECT WITH MACY:Take the free Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!