Own Your Impact #26: So You're a Strategic Advisor - Now What?
Your greatest strength isn't learning to be more vulnerable—it's recognizing that your intellectual rigor and sophisticated problem-solving abilities are exactly what executive-level clients are seeking. When you try to compete with personality-based content, you're abandoning the very expertise that makes you irreplaceable in the boardroom.
In this episode, I explore the Strategic Advisor archetype—thought leaders who excel at untangling complex organizational challenges that have stumped others. If you think analytically, feel energized by messy problems, and create magic at the whiteboard by mapping out systems in real time, this episode reveals why your approach is your competitive advantage, not something to soften or simplify.
Through examples from thought leaders like Patrick Lencioni and Jim Collins, I demonstrate how Strategic Advisors build credibility through intellectual depth rather than mass market appeal. I walk through why your referral-based business model is actually ideal, how to showcase your analytical approach without dumbing it down, and why pricing for organizational impact rather than time spent is crucial for sustainable success. This episode will shift how you position your expertise and help you build thought leadership that attracts the right leaders who recognize sophisticated strategic thinking when they see it.
IMPACT POINTS FROM THIS EPISODE:
⚡ Intellectual Rigor Is Your Competitive Advantage – You shouldn't be trying to compete with personal brands or lifestyle influencers. Your value lies in sophisticated problem-solving that creates measurable results, not in personality-driven content that dilutes your executive-level credibility.
⚡ Quality Relationships Beat Mass Market Appeal – You don't need 500,000 followers who think you're interesting. You need 500 people on your email list who can actually hire you for strategic work. Your success comes from building relationships with people who control budgets and make strategic decisions.
⚡ Price for Organizational Impact, Not Time Spent – A strategic insight that saves a company from a costly mistake or unlocks significant growth should be priced accordingly. Your methodology should reflect the transformation you create, not the hours you invest.
PEOPLE & RESOURCES MENTIONED:
- Patrick Lencioni
- Jim Collins
- Tim Ferriss Podcast - An Interview with Jim Collins
- Thought Leadership Archetype Quiz
- Beyond Your Primary Archetype Workshop
CONNECT WITH MACY:
- Take the Thought Leadership Archetype Assessment
- Register for the Beyond Your Primary Archetype Workshop
- Follow on Instagram: @macyrobison
- Connect on LinkedIn: Macy Robison
- Visit: macyrobison.com
SUBSCRIBE & REVIEW:
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