Own Your Impact

I believe the most powerful data you have about your business strategy isn't in the analytics dashboard—it's in your nervous system. What if your resistance to doing certain business-building activities isn't laziness or lack of discipline, but actually your wisdom protecting you from the wrong path?In this episode, I explore the hidden cost of copy-paste strategies and why forcing someone else's success formula into your business doesn't just fail to work—it actively destroys your momentum. Through my own story of trying (and failing) to build an online course before I was ready, and my client's success in trusting her instincts as a wisdom writer, I reveal how your body gives you data about alignment long before your conscious mind catches up. But here's the critical distinction: there are two types of resistance, and understanding the difference might be one of the most important skills you develop as an entrepreneur. I show you how to recognize misalignment resistance (which redirects you to your natural path) versus what Stephen Pressfield calls capital-R Resistance (which shows up precisely because you're onto something big). When you understand your archetype, you gain the compass to distinguish between these two forces—and that distinction changes everything.IMPACT POINTS FROM THIS EPISODE:⚡ Energy Is Data Your Body Already Knows – When something energizes you, that's important information. When something drains you, that's important information. There's a difference between "this is hard because it's challenging" and "this is hard because it's misaligned." Aligned work feels challenging but energizing, like you're accessing deep strength. Misaligned work feels draining, performative, like you're pretending to be someone you're not—and no matter how much you improve, it never feels natural.⚡ Copy-Paste Strategies Come With Invisible Costs – That proven formula worked for them because it aligned with their archetype, their natural wiring, their way of creating transformation. The screenshots and testimonials are likely from people with similar wiring. But when you're not wired that way and try to copy it, you're not just learning a strategy—you're trying to rewire your entire nervous system to function like someone else, and it erodes your confidence and makes you question whether you're cut out for this at all.⚡ Two Types of Resistance Require Opposite Responses – Misalignment resistance says "this doesn't fit how I work, this isn't where my genius lives" and tries to redirect you to your natural path. Pressfield's capital-R Resistance shows up precisely because you're moving toward aligned action on something important—it's terrified you'll actually finish and change the world. When you understand your archetype, misalignment resistance decreases, but Pressfield resistance might increase as you get closer to breakthrough. That's not a sign you're on the wrong path—it's a sign you're getting closer.PEOPLE & RESOURCES MENTIONED:The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldThought Leadership Archetype AssessmentArchetype Strategy Call – 60-minute personalized session including expanded archetype report showing how your unique blend of archetypes creates your specific approach, strategy mapping to identify what's draining you vs. energizing you, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the most dangerous moment in building your thought leadership isn't when you lack skills—it's when you're executing brilliantly on strategies designed for someone else's wiring.In this episode, I explore why smart, capable experts stay stuck building their businesses. It's not because they lack discipline or strategy. It's because their intelligence actually works against them. They can see all the possibilities, execute almost any approach, and assume when something doesn't work that they just need to try harder. Through real client examples, I reveal how understanding your thought leadership archetype unlocks a completely different approach to building your platform, creating content, and connecting with your audience. When you stop following advice designed for a different archetype and start building according to your natural strengths, everything shifts. The work is still work, but it's the right kind of work.IMPACT POINTS FROM THIS EPISODE:⚡ Your Intelligence Works Against You in Three Specific Ways – You can see all the possibilities (so you try to do everything), you're competent enough to execute strategies that drain you (so you don't realize the strategy itself is the problem), and you assume struggle means you need to try harder (so you blame execution instead of questioning whether you're doing the right thing at all).⚡ You're Following Someone Else's Archetype Playbook – The business advice you're implementing was probably created by someone with a completely different archetype than yours. The transformational guide trying to scale through evergreen courses, the strategic advisor burning out building a content empire, the wisdom writer forcing themselves onto video—they don't need to try harder, they need to work differently.⚡ The Marathon Backwards Problem – Building a business using someone else's archetype playbook is like running a marathon backwards. You're smart and determined enough to do it, but it's exhausting, inefficient, and you won't enjoy it. When you turn around and align with your natural strengths, you still have to run the marathon, but suddenly you have access to your natural stride, momentum, and strength. It's still work, but it's the right kind of work.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentArchetype Strategy Call – 60-minute personalized session including expanded archetype report, results unpacking, strategy mapping, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your platform isn't about you—it's about the people you serve and the transformation you guide them toward. The most powerful platforms don't impress people into working with you; they help the right people recognize that you understand their challenges and have the exact wisdom to guide their transformation.Most thought leaders approach platform building backwards. They start with design trends, aesthetics, or what looks professional. But I've found that the most successful platforms aren't built on what looks impressive—they're built on a single powerful question: Am I building this to connect with people, to hide from them, or to dazzle them? This simple filter transforms every platform decision from guesswork to strategic clarity, ensuring your website becomes an extension of your core resonance rather than a barrier to it.In this episode, I explore the three motivations behind every platform choice and reveal how to audit your current website or online presence using this framework. Through practical examples and diagnostic questions, I show you how to shift from hiding behind vague language or dazzling with impressive credentials toward genuine connection that helps the right people understand how you can guide them. When your platform is optimized for connection, visitors immediately sense that you understand them and can help—and that changes everything.IMPACT POINTS FROM THIS EPISODE:⚡ The Three Platform Motivations – Every platform choice falls into one of three categories: building to connect (making it easier for the right people to understand how you help), building to hide (avoiding vulnerability through vague language), or building to dazzle (impressing rather than serving). Understanding your underlying motivation transforms how you approach every platform decision.⚡ You Are the Guide, Not the Hero – When you position yourself as the hero of your platform—showcasing awards, credentials, and impressive achievements—you create competition instead of connection. Your potential clients are the heroes of their own stories, and they're looking for a guide who understands their journey and has the wisdom to help them succeed.⚡ Digital Dissonance Breaks Trust – If your essence, experience, and expression are aligned toward genuine service, but your platform is designed to hide or dazzle, it creates what I call digital dissonance. People sense the disconnect even if they can't name it, and it undermines the trust you're trying to build through your thought leadership.PEOPLE & RESOURCES MENTIONED:StoryBrand FrameworkBilly BroasSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy Broas and Tiago ForteCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comTake the Thought Leadership Archetype QuizFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The price of entrepreneurial freedom is the weight of constant decision-making. When you develop systematic approaches grounded in who you are rather than what everyone else is doing, decision-making transforms from overwhelming to empowering.In this episode, I address one of the most draining patterns I see in my client conversations: decision paralysis. As the "chief deciding officer" of your business, you face countless choices that can either build momentum or leave you stuck in analysis. I reveal why keeping your options open—while it feels safe—can actually kill your progress faster than making an imperfect choice.Drawing from real client experiences and my own business evolution, I introduce a powerful strategic filter using the four E's of Core Resonance (Essence, Experience, Expression, and Embodiment) to make aligned decisions quickly and confidently. I also share how using your own frameworks as decision-making tools not only guides your choices but strengthens your embodiment and can empower your team to operate independently. This episode will shift how you approach the constant stream of decisions facing every thought leader building an authority-based business.IMPACT POINTS FROM THIS EPISODE:⚡ Indecision Is Not Neutral – Every day you don't decide is a day you're not building momentum. While researching the perfect approach feels productive, your less thorough competitors are out there testing, learning, and building relationships with real people. Most strategic decisions aren't permanent—they're directional.⚡ The Four E's Strategic Filter – Run decisions through Essence (does this align with how I'm wired?), Experience (is this from lived wisdom or theory?), Expression (does this energize my natural archetype?), and Embodiment (can I walk my talk with this?). When a decision passes all four filters, move forward. When it doesn't, adjust or choose differently.⚡ Use Your Own Framework as a Decision Filter – One of the most powerful things you can do is apply your own IP frameworks to your strategic choices. This not only helps you make more aligned decisions but strengthens your embodiment by walking your talk and can empower your team to make decisions in alignment with your approach.PEOPLE & RESOURCES MENTIONED:Adam Grant and Sam Altman - ReThinking: Sam Altman on the future of AI and humanityJim Collins Seth Godin Thought Leadership Archetype Assessment at macyrobison.com/quizCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment at macyrobison.com/quizFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

People can sense when you're taking your own medicine, and they're naturally drawn to thought leaders who authentically practice what they teach. The difference between having brilliant frameworks and creating magnetic influence isn't perfection—it's the consistent embodiment of who you say you are.In this episode, I reveal why embodiment is the often-overlooked fourth component of my 4E Framework that transforms the other three elements—Essence, Experience, and Expression—from theory into authentic authority. Through real client examples and stories like Dr. Benjamin Hardy's decision to turn down a collaboration with Tony Robbins to stay aligned with his mission, I demonstrate how embodiment creates the predictable consistency and authentic magnetism that makes people trust you faster and engage more deeply.I walk through a practical embodiment diagnostic you can run on your current approach, showing you how to identify when misalignment is creating exhaustion instead of energy. This episode will help you understand why your brilliant strategy might not be working and how authentic practice—not perfect performance—creates the trust and magnetism that transforms expertise into influence.IMPACT POINTS FROM THIS EPISODE:⚡ Embodiment Is the Catalyst That Makes Everything Work – When essence, experience, and expression are clear but results feel stuck, embodiment is almost always the missing piece. People can sense when you're authentically practicing what you teach, and that creates magnetic authority that can't be manufactured or copied.⚡ Predictable Consistency Creates Trust and Magnetism – Embodiment isn't about perfection; it's about showing up consistently as the person you're helping others become. This predictability makes you magnetic to the right people while naturally repelling those who aren't aligned.⚡ Authentic Practice Energizes, Performance Drains – When you're walking your talk, thought leadership feels energizing rather than exhausting. If you're constantly drained by your platform activities, something is out of alignment with your authentic core resonance.PEOPLE & RESOURCES MENTIONED:Dr. Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake EricksonScaling Stories PodcastTony RobbinsWorking Genius FrameworkThought Leadership Archetype AssessmentCONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your analytical mind that serves you brilliantly in creating expertise can actually work against you in marketing if you let it build complexity instead of clarity. The most successful thought leaders don't have the most sophisticated marketing systems—they have the clearest core message and the simplest way to share it consistently.In this episode, I reveal why brilliant experts often create marketing systems so complex they spend more time maintaining them than serving clients. Drawing from Billy Broas's compelling book Simple Marketing for Smart People and his cautionary tale of the NASA-designed brewery that nearly burned his house down, I introduce the upstream marketing framework that will transform how you approach building your thought leadership platform.I break down the critical difference between upstream decisions (your core message and fundamental beliefs), midstream decisions (your channels and platforms), and downstream tactics (optimization and amplification). Through a real client case study, I demonstrate how getting upstream clarity can instantly improve every downstream result without changing a single tactic. This episode will help you diagnose where to focus your energy so you stop spinning your wheels on things that don't matter and start building marketing that actually works.IMPACT POINTS FROM THIS EPISODE:⚡ Upstream Clarity Transforms Everything Downstream – When you get crystal clear on what people need to believe in order to value your work, every piece of content, every platform choice, and every optimization effort becomes more effective without changing the tactics themselves.⚡ Simple Systems Scale, Complex Systems Break – The curse of smart people in marketing isn't that we don't understand it—it's that we understand it too well and build sophisticated systems with too many moving parts that require constant maintenance instead of generating consistent results.⚡ Root System Before Visible Growth – Your thought leadership is like a tree: core resonance and structured wisdom form the invisible root system that must be strong before you can build a sustainable canopy of visibility, influence, and revenue.PEOPLE & RESOURCES MENTIONED:Billy BroasSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy BroasThought Leadership Archetype QuizPast Episode: Simple Systems Scale: What Benjamin Hardy's Research Reveals About Resonant Thought LeadershipPast Episode: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Most experts approach marketing backwards, focusing on what they can do instead of what people need to believe. When you understand the single question that cuts through marketing confusion, you stop trying to convince people and start helping them recognize why your expertise matters.In this episode, I share the transformational story of Joe, a carpet cleaner who went from broke to running a million-dollar business by asking one simple question. I reveal why traditional marketing advice keeps smart people stuck in tactics instead of addressing the real issue—and introduce the belief-building approach that makes everything downstream work better.Through the lens of the Resonant Thought Leadership System, I show how this question transforms not just your marketing but how you think about your core resonance, content strategy, and platform building. This isn't about manipulation or persuasion—it's about becoming an educator who helps the right people understand the true value of what you offer.IMPACT POINTS FROM THIS EPISODE:⚡ The One Question That Changes Everything – "What does my prospect need to believe in order to buy?" shifts your focus from explaining your methods to building the foundational beliefs that make your expertise obviously valuable to the right people.⚡ Upstream Messaging Beats Downstream Tactics – When you focus on building beliefs about the problem, solution, and transformation instead of optimizing headlines and posting schedules, every marketing activity becomes more effective because people already understand why they need what you offer.⚡ Education Creates Alignment, Not Manipulation – Belief-building marketing positions you as an educator helping people recognize what's true about their situation, attracting better clients who are committed, successful, and likely to refer others because they genuinely understand your value.PEOPLE & RESOURCES MENTIONED:Billy BroasTiago ForteSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy Broas and Tiago ForteBuilding a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago ForteThought Leadership Archetype AssessmentFree Workshop SeriesCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentJoin the Free Workshop SeriesFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Understanding a framework and applying it strategically are completely different skills. The Four Es of Core Resonance—Essence, Experience, Expression, and Embodiment—aren't just a one-time assessment you complete and move on from; they're an ongoing navigation system for every decision in your thought leadership journey.In this episode, I show you how to transform the Four Es from theoretical knowledge into practical application tools. Through real client examples, I demonstrate how to use this framework both as a diagnostic when something feels stuck or misaligned, and as a strategic compass for making decisions that energize rather than exhaust you.Whether you're burning out despite good results, feeling like your message isn't landing, or facing major strategic decisions about your platform, this episode gives you the specific questions and filters that will help you identify what's working, what isn't, and why—so you can build thought leadership that flows from your authentic strengths instead of fighting against them.IMPACT POINTS FROM THIS EPISODE:⚡ Exhaustion Signals Misalignment, Not Weakness – When running your business feels draining despite good results, the problem isn't your work ethic—you're likely spending too much time in activities that fight against your natural wiring, like an alto trying to sing soprano all day.⚡ The Four Es Reveal Why Things Aren't Working – Lack of authority points to Experience gaps, messages that don't land indicate Expression misalignment, mysterious stalling often traces back to Embodiment issues, and general exhaustion signals Essence problems that tactical solutions can't fix.⚡ Strategic Alignment Creates Sustainable Impact – When you consistently filter decisions through the Four Es, every component of your thought leadership system strengthens the others instead of competing, creating resonance that amplifies your authentic voice rather than scattering your energy.PEOPLE & RESOURCES MENTIONED:Patrick Lencioni - Table GroupThe 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick LencioniWorking Genius AssessmentBenjamin Hardy - Scaling.comThought Leadership Archetype AssessmentCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most sustainable thought leadership doesn't come from a simple formula—it emerges when four interconnected elements strengthen each other over time. After working with dozens of experts who felt stuck despite having clarity on their essence and expression, I discovered that authentic authority requires a more complete framework.In this episode, I reveal why I evolved from the original Core Resonance formula (Essence × Expression = Resonant Impact) to what I now call the Four E's of Core Resonance. Through real client examples from my Resonant Thought Leadership Lab, I demonstrate how brilliant experts can know exactly who they are and how they communicate, yet still struggle to build sustainable influence because crucial elements are missing.I walk through each of the Four E's—Essence (how you're wired), Experience (your lived wisdom), Expression (your natural communication style), and Embodiment (taking your own medicine)—and show how they work together to create exponential resonance rather than just additive impact. This framework serves both as a foundation-building tool and a diagnostic when you feel stuck in growing your platform.IMPACT POINTS FROM THIS EPISODE:⚡ The Four E's Create Exponential Impact – When Essence (how you're wired), Experience (lived wisdom), Expression (natural communication), and Embodiment (walking your talk) align together, you create authentic authority that can't be manufactured or copied—it's the crystal clear signal that others naturally amplify.⚡ Embodiment Is Often the Missing Piece – Most thought leaders focus on knowing who they are and how to communicate, but people can sense when you're not taking your own medicine. Consistent practice of applying your frameworks to your own challenges creates the credibility that makes you a trustworthy guide.⚡ Use the Four E's as Your Diagnostic Tool – When you feel stuck, check each element: Essence (are you building around your actual strengths?), Experience (are you teaching from lived wisdom?), Expression (are you using your natural archetype?), and Embodiment (are you practicing what you preach?).PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comEmail: macy@macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Scaling your expertise often stalls due to self-imposed narratives rather than a lack of strategy. The podcast dives into how humility can sometimes masquerade as fear, holding back impactful voices. It emphasizes the difference between scaling for ego versus for genuine impact. By addressing mindset barriers, listeners learn to expand their influence in a way that aligns with their values. The focus shifts from building a detached business empire to fostering connections that maximize contributions where they matter most.