Own Your Impact

I believe the most sustainable thought leadership is built by people who understand this work is an infinite game, not a race to an exit. When you plan your year from that foundation, everything changes about the decisions you make.In this episode, I share what emerged from a recent accelerator session where we mapped out the Resonant Thought Leadership System for each participant. The same snapshot exercise produced completely different strategic decisions for each person because their constraints, timelines, and goals were unique. One person needed revenue in 90 days. Another was finally giving herself permission to pursue her life's work on a longer timeline. A third was transitioning from using thought leadership as a marketing channel to making it the business itself. Same system, entirely different paths forward.I explore the tension between the infinite game of thought leadership and the pressure the market puts on us to constantly scale. You've heard all the messages: scale or die, 10x your revenue, build systems that run without you. And while there's wisdom in strategic scaling, that language creates low-grade anxiety for thought leaders who don't want to disappear from the transformation they create. I walk through how to reconcile these two realities by starting with alignment before you set goals, using the Four E's of Core Resonance as a diagnostic tool, and making decisions about priority, speed, and what you're actually building based on where you truly are right now.IMPACT POINTS FROM THIS EPISODE:⚡️ Thought Leadership Is an Infinite Game – Unlike finite games with clear winners and endpoints, your life's work has changing players, evolving rules, and no final end. Success isn't always "I hit seven figures this year." Success can be "I am still in the game, deepening my impact in a way that's sustainable for who I am."⚡️ Raising Your Floor Doesn't Require Wanting What Others Want – You don't have to build a massive company to generate meaningful revenue. You don't have to scale through other people or plan for an exit. What you do have to do is get honest about what you actually desire and plan accordingly, instead of building something because you think you should.⚡️ Annual Planning Isn't About Goals, It's About Decisions – Before you map out launches and content calendars, you need to know where you actually are right now. When you can see your whole system at once, you stop feeling overwhelmed by everything you could do and start seeing what needs to happen next based on your current foundation, constraints, and goals.PEOPLE & RESOURCES MENTIONED:Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardySimon SinekThe Infinite Game by Simon SinekEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsThought Leadership Archetype AssessmentSign Up for the Workshop - Resonant Planning: Building Your 2026 Around Who You Actually AreCONNECT WITH MACY:Register for the Resonant Planning WorkshopTake the Resonant Thought Leader Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the most important strategic decision you can make as a thought leader is choosing which type of business you actually want to run, not which one you think you're supposed to build. When you design your business around your genuine desires instead of external expectations, you create something that feels like a playground rather than a prison.In this episode, I share a framework from marketing expert Julie Chenell that completely reframed how I think about building a thought leadership business. Julie outlines three distinct types of brands: personal brands (where you are the brand), hybrid brands (where your personal brand works alongside a company brand), and faceless brands (the sellable enterprises with no individual face attached). Through examples like Amy Porterfield, Marie Forleo, Patrick Lencioni, and Donald Miller, I walk through what each type requires and why understanding these distinctions can free you from the pressure of building something you never actually wanted.What surprised me most about this framework is how many successful entrepreneurs who built and exited faceless brands are now choosing to come back as personal brands. Sara Blakely, Jamie Kern Lima, Alex Hormozi: they had the ultimate exit everyone supposedly works toward, and they chose thought leadership. This tells us something important about what a personal brand offers that other structures do not. As you head into planning for the year ahead, I want you to hear this: you do not have to build a massive company to generate meaningful revenue and impact. You get to choose, and that choice needs to be made on purpose.IMPACT POINTS FROM THIS EPISODE:⚡ Personal Brands Are Legitimate Destinations, Not Failure States – Having a business built around your personal expertise is not what you do while figuring out how to build a "real company." Amy Porterfield, Jenna Kutcher, and Marie Forleo have built wildly successful businesses as personal brands with teams supporting them. You can make great money, have significant impact, and never manage a team of 30 people.⚡ Hybrid Brands Require Intentional Design, Not Default Drift – Moving from a personal brand to a hybrid brand is achievable with time and intention, but treating the hybrid brand as a temporary stopover to a faceless brand creates friction and problems. The strategies that bridge personal to hybrid do not work for the jump to faceless. Build a hybrid brand because that is where you want to be, not because you think it is the path to something else.⚡ Self-Knowledge, Desire, and Decision Making Determine Your Path – Your archetype does not determine which business model you should build. Any archetype can thrive as a personal brand or choose to build a hybrid brand. What determines your path is what you actually want: whether you enjoy leadership and management, whether you want something sellable, and whether developing people energizes or drains you. The worst place to be is building something by default instead of by design.PEOPLE & RESOURCES MENTIONED:Julie ChenellMillion Dollar Grit by Julie ChenellFunnel GorgeousCathy OlsonAmy PorterfieldJenna KutcherMarie ForleoRachel HollisLewis HowesRussell BrunsonClickFunnelsPatrick LencioniThe Table GroupDonald MillerStoryBrandMichael HyattFull FocusSara BlakelyJamie Kern LimaAlex HormoziAcquisition.comBenjamin HardyEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 39: Strategic Decision-Making: Building the Muscle That Transforms Your Thought LeadershipScribeHow.com (AI documentation tool)Thought Leadership Archetype AssessmentCONNECT WITH MACY:Book an Archetype Strategy Call at macyrobison.com/callDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Experts often get stuck in the scalability trap, fearing the messy, unscalable work that actually leads to success. Discover how essential it is to create transformation before systematizing processes. Through real client stories and archetypal insights, learn how different types of experts can embrace unscalable work. Live testing offers rapid feedback and clarity, while consistent creation and documentation foster innovative methodologies. Don't wait for the perfect system—start experimenting now!

Discover the 'Swiss Army Knife Trap,' where your diverse skills can become a burden. Macy shares her personal burnout story, emphasizing the danger of executing instead of strategizing. Learn how talented individuals often get stuck in the wrong roles because of unclear boundaries. Explore how different archetypes experience this trap uniquely, from insight-led strategists to embodiment-led practitioners. Ultimately, the discussion reveals how to refocus on energizing work that aligns with your true calling and capabilities.

Knowing your archetype gives you a compass. Strategic guidance helps you confidently navigate your unique path forward.In this episode, I pull back the curtain on the archetype strategy calls I've been offering over the past few months. Many of you have taken the free assessment, attended a workshop, or heard me introduce the archetype framework at a keynote. You've discovered your primary archetype and maybe felt seen for the first time in a while. But then you get home, look at your business, and aren't quite sure what to do with that information.The free assessment gives you self-awareness and gets you moving. But it doesn't give you strategy. It doesn't show you exactly how your unique blend of archetypes works together for the business you're building, what those percentages mean, what you should do first, or how to build something that actually fits the way you're wired. That's what happens on an archetype strategy call. I share real breakthrough moments from recent calls to show you what becomes possible when you move from simple self-awareness into strategic decision making, when you go from understanding the framework to actually mapping it out for your specific situation.IMPACT POINTS FROM THIS EPISODE: ⚡ Self-Awareness Without Strategy Leaves You Stuck – The free assessment gives you a compass and points you in the right direction, but an archetype strategy call helps you navigate confidently by revealing how your unique blend of archetypes creates your specific positioning and showing you exactly what to do next.⚡ Percentages and Clustering Matter – It's not just which archetype scores highest. A wisdom writer with 84% operates completely differently than a wisdom writer with 45% and three other archetypes clustered closely behind. That blend creates your unique positioning and determines what activities deserve your attention.⚡ Misalignment Feels Like Resistance – When you're forcing strategies from people wired completely differently than you are, it feels like something is wrong with you. But the problem isn't you. You're just running the wrong operating system for your wiring, and that drains your energy instead of leveraging your natural strengths.PEOPLE & RESOURCES MENTIONED:Free Archetype AssessmentBook an Archetype Strategy CallEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatCONNECT WITH MACY:Book an Archetype Strategy CallTake the Free Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your archetype isn't a limitation. It's your strategic advantage. When you understand not just your primary archetype but the deeper frequency patterns beneath it, you stop fighting your natural wiring and start building thought leadership that feels energizing instead of exhausting.In this episode, I reveal why your secondary archetype scores aren't just interesting data points. They're clues to how you're specifically wired to express yourself and build your business. I introduce the Four Frequencies framework, a deeper layer of understanding that shows how ideas actually emerge and develop in your brain based on your unique archetype blend.Through real examples and clear explanations of each frequency (Expression Led, Experience Led, Insight Led, and Evidence Led), I demonstrate how understanding your complete frequency profile helps you sequence your growth strategically. Whether you're expression led and need to create in order to think, or insight led and need to solve problems to develop frameworks, this episode helps you recognize why certain approaches feel natural while others drain your energy and how to use that knowledge to create positioning that's nearly impossible for others to replicate.IMPACT POINTS FROM THIS EPISODE:⚡ Your Secondary Scores Reveal Your Unique Advantage – The archetypes where you scored second, third, or fourth aren't just runner-ups. They're part of your strategic positioning. When you understand how your primary and secondary frequencies work together, you create a unique expression pattern that fills a gap only you can fill.⚡ The Four Frequencies Show How Ideas Emerge – Expression Led thinkers need to create to think (speaking, writing, drawing). Experience Led thinkers develop insights through facilitating transformation. Insight Led thinkers discover frameworks by solving problems. Evidence Led thinkers crystallize ideas through investigating and validating. Understanding your primary frequency shows you where to start building.⚡ Sequence Matters: Primary First, Then Integrate – Your primary frequency determines where you start, but your secondary frequencies show how to differentiate and expand. Someone who is Experience Led primary with Insight Led secondary isn't just a coach. They're a coach who anticipates what's coming next. That combination creates positioning others can't replicate.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe there is no universal formula for sales, marketing, or content creation that works for everyone—and when you try to force yourself into someone else's system, you're working ten times harder than you need to. The exhaustion you feel isn't a sign that you need better tactics; it's a signal that you're building against your natural wiring instead of with it.In this episode, I get deeply practical about how your thought leadership archetype transforms the way you approach the three most critical activities in your business: sales, marketing, and content creation. I walk through all ten archetypes and reveal how each one naturally builds trust, invites prospects to work with them, creates magnetic content, and attracts the right audience—without relying on scripts, formulas, or tactics designed for someone else.Through concrete examples across expression-led, experience-led, insight-led, and embodiment-led archetypes, I demonstrate why the advice that works beautifully for a Resonant Orator can feel completely inauthentic for a Strategic Advisor, and why a Digital Learning Architect's content strategy will exhaust an Experience Facilitator. If you've been forcing yourself to follow someone else's proven system and wondering why it feels so hard, this episode will finally help you understand what's been missing—and how to build a business strategy that energizes you instead of draining you.IMPACT POINTS FROM THIS EPISODE:⚡ Your Archetype Determines Your Natural Sales Process – Resonant Orators sell through presence and scripted mastery, Transformational Guides sell by creating micro-transformations in the conversation, Strategic Advisors sell through real-time problem diagnosis, and Wisdom Writers sell through articulated clarity. Forcing yourself into the wrong sales approach creates exhaustion even when you're getting results.⚡ Marketing Strategy Must Align With How You Create Value – Expression-led archetypes (Resonant Orators, Wisdom Writers, Visual Thought Architects) build audiences through consistent content creation in their natural medium. Experience-led archetypes (Transformational Guides, Experience Facilitators) market by documenting transformation results. Insight-led archetypes (Strategic Advisors, Research Innovators, Category Creators) market through strategic depth and problem-solving. Embodiment-led archetypes (Principled Practitioners) market by transparently sharing their lived practice and ongoing results.⚡ Copy-Paste Strategies Backfire When They Ignore Archetype Alignment – Just because a tactic works for someone else doesn't mean it should work for you. When you understand your archetype blend—not just your primary archetype but how your secondary strengths work together—you can finally stop doing what drains you and lean into approaches that feel authentic, effective, and sustainable.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizArchetype Strategy CallCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentBook an Archetype Strategy CallDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the most powerful data you have about your business strategy isn't in the analytics dashboard—it's in your nervous system. What if your resistance to doing certain business-building activities isn't laziness or lack of discipline, but actually your wisdom protecting you from the wrong path?In this episode, I explore the hidden cost of copy-paste strategies and why forcing someone else's success formula into your business doesn't just fail to work—it actively destroys your momentum. Through my own story of trying (and failing) to build an online course before I was ready, and my client's success in trusting her instincts as a wisdom writer, I reveal how your body gives you data about alignment long before your conscious mind catches up. But here's the critical distinction: there are two types of resistance, and understanding the difference might be one of the most important skills you develop as an entrepreneur. I show you how to recognize misalignment resistance (which redirects you to your natural path) versus what Stephen Pressfield calls capital-R Resistance (which shows up precisely because you're onto something big). When you understand your archetype, you gain the compass to distinguish between these two forces—and that distinction changes everything.IMPACT POINTS FROM THIS EPISODE:⚡ Energy Is Data Your Body Already Knows – When something energizes you, that's important information. When something drains you, that's important information. There's a difference between "this is hard because it's challenging" and "this is hard because it's misaligned." Aligned work feels challenging but energizing, like you're accessing deep strength. Misaligned work feels draining, performative, like you're pretending to be someone you're not—and no matter how much you improve, it never feels natural.⚡ Copy-Paste Strategies Come With Invisible Costs – That proven formula worked for them because it aligned with their archetype, their natural wiring, their way of creating transformation. The screenshots and testimonials are likely from people with similar wiring. But when you're not wired that way and try to copy it, you're not just learning a strategy—you're trying to rewire your entire nervous system to function like someone else, and it erodes your confidence and makes you question whether you're cut out for this at all.⚡ Two Types of Resistance Require Opposite Responses – Misalignment resistance says "this doesn't fit how I work, this isn't where my genius lives" and tries to redirect you to your natural path. Pressfield's capital-R Resistance shows up precisely because you're moving toward aligned action on something important—it's terrified you'll actually finish and change the world. When you understand your archetype, misalignment resistance decreases, but Pressfield resistance might increase as you get closer to breakthrough. That's not a sign you're on the wrong path—it's a sign you're getting closer.PEOPLE & RESOURCES MENTIONED:The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldThought Leadership Archetype AssessmentArchetype Strategy Call – 60-minute personalized session including expanded archetype report showing how your unique blend of archetypes creates your specific approach, strategy mapping to identify what's draining you vs. energizing you, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the most dangerous moment in building your thought leadership isn't when you lack skills—it's when you're executing brilliantly on strategies designed for someone else's wiring.In this episode, I explore why smart, capable experts stay stuck building their businesses. It's not because they lack discipline or strategy. It's because their intelligence actually works against them. They can see all the possibilities, execute almost any approach, and assume when something doesn't work that they just need to try harder. Through real client examples, I reveal how understanding your thought leadership archetype unlocks a completely different approach to building your platform, creating content, and connecting with your audience. When you stop following advice designed for a different archetype and start building according to your natural strengths, everything shifts. The work is still work, but it's the right kind of work.IMPACT POINTS FROM THIS EPISODE:⚡ Your Intelligence Works Against You in Three Specific Ways – You can see all the possibilities (so you try to do everything), you're competent enough to execute strategies that drain you (so you don't realize the strategy itself is the problem), and you assume struggle means you need to try harder (so you blame execution instead of questioning whether you're doing the right thing at all).⚡ You're Following Someone Else's Archetype Playbook – The business advice you're implementing was probably created by someone with a completely different archetype than yours. The transformational guide trying to scale through evergreen courses, the strategic advisor burning out building a content empire, the wisdom writer forcing themselves onto video—they don't need to try harder, they need to work differently.⚡ The Marathon Backwards Problem – Building a business using someone else's archetype playbook is like running a marathon backwards. You're smart and determined enough to do it, but it's exhausting, inefficient, and you won't enjoy it. When you turn around and align with your natural strengths, you still have to run the marathon, but suddenly you have access to your natural stride, momentum, and strength. It's still work, but it's the right kind of work.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentArchetype Strategy Call – 60-minute personalized session including expanded archetype report, results unpacking, strategy mapping, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your platform isn't about you—it's about the people you serve and the transformation you guide them toward. The most powerful platforms don't impress people into working with you; they help the right people recognize that you understand their challenges and have the exact wisdom to guide their transformation.Most thought leaders approach platform building backwards. They start with design trends, aesthetics, or what looks professional. But I've found that the most successful platforms aren't built on what looks impressive—they're built on a single powerful question: Am I building this to connect with people, to hide from them, or to dazzle them? This simple filter transforms every platform decision from guesswork to strategic clarity, ensuring your website becomes an extension of your core resonance rather than a barrier to it.In this episode, I explore the three motivations behind every platform choice and reveal how to audit your current website or online presence using this framework. Through practical examples and diagnostic questions, I show you how to shift from hiding behind vague language or dazzling with impressive credentials toward genuine connection that helps the right people understand how you can guide them. When your platform is optimized for connection, visitors immediately sense that you understand them and can help—and that changes everything.IMPACT POINTS FROM THIS EPISODE:⚡ The Three Platform Motivations – Every platform choice falls into one of three categories: building to connect (making it easier for the right people to understand how you help), building to hide (avoiding vulnerability through vague language), or building to dazzle (impressing rather than serving). Understanding your underlying motivation transforms how you approach every platform decision.⚡ You Are the Guide, Not the Hero – When you position yourself as the hero of your platform—showcasing awards, credentials, and impressive achievements—you create competition instead of connection. Your potential clients are the heroes of their own stories, and they're looking for a guide who understands their journey and has the wisdom to help them succeed.⚡ Digital Dissonance Breaks Trust – If your essence, experience, and expression are aligned toward genuine service, but your platform is designed to hide or dazzle, it creates what I call digital dissonance. People sense the disconnect even if they can't name it, and it undermines the trust you're trying to build through your thought leadership.PEOPLE & RESOURCES MENTIONED:StoryBrand FrameworkBilly BroasSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy Broas and Tiago ForteCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comTake the Thought Leadership Archetype QuizFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!