Own Your Impact

You don't need to see the entire path to start moving. You just need to know your direction. When you have clarity about where you are headed, decisions get simpler. Not easy, but simpler.In this final episode of 2025, I build on last week's conversation about thought leadership as an infinite game and offer you a practical framework for thinking about the year ahead. I share how I am approaching my own next moves: writing a book, building a certification program, expanding my visibility, and going deeper on the archetypes and the four Es. Not because I have it all figured out, but because I want to model what it looks like to make decisions in real time inside an infinite game. Then I walk you through a three-part framework for your own planning: define your frame, raise your floor, and determine your focus. I also show you how to use the four Es of core resonance as a strategic compass before committing to any focus area.There has never been a more important time for people with ideas that matter to make their voices heard. The gatekeepers are losing power. The tools to create and distribute your expertise are more accessible than ever. But that means more responsibility falls on you. You have to build something that cuts through the noise, not by being louder, but by being clearer. The deeper you go on who you are, the more you have to share and offer. That is not just a nice idea. It is the physics of resonance.IMPACT POINTS FROM THIS EPISODE:⚡ Clarity Creates Momentum, Not Certainty - You do not need a perfect plan or a calendar full of confirmed events. What you need is enough clarity about your direction that you can evaluate opportunities as they arise. Should I say yes to this? Does it move me toward where I am headed? When you know your direction, decisions get simpler.⚡ Define Your Frame, Raise Your Floor, Determine Your Focus - Your frame is the container you are operating inside and what success looks like for you in this season. Raising your floor means deciding what you will no longer give attention to, so you can protect your capacity for what matters most. Only then can you determine your focus areas with confidence.⚡ Use the Four Es as a Strategic Compass - Before committing to any focus area, run it through this filter: Does it align with my essence and energize me? Do I have the experience and authority to go deep here? Does it fit my natural expression mode? Can I embody and sustain this over time? If something fails one or more of these filters, that is data to pay attention to.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentArchetype Strategy CallEpisode 51: Start Before You're ReadySimon Sinek (Infinite Games concept)Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson (Define Your Frame, Raise Your Floor, Determine Your Focus framework)Luvvie Ajayi JonesThe Book AcademyTaylor Swift: The End of an EraCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!Thank you for being part of this journey in 2025. I will see you in 2026.

Waiting until everything is perfect is often just fear wearing a mask. The thought leaders who create lasting impact are not the ones who figured it all out first. They are the ones who started before they were ready and let the teaching reveal the truth.In this episode, I pull back the curtain on how the Resonant Thought Leadership System evolved over the past year. Not as a victory lap, but as a case study in what happens when you commit to teaching what you are learning, even when it is still taking shape. I walk through every major iteration: from the original five Cs, to the archetype assessment that started as a "fun quiz" and became one of my most critical tools, to the four Es framework that emerged from working with real clients in real time. I share the sequencing problems I discovered, the metaphors that worked (and the ones that did not), and the moments when a casual comment from a client or colleague unlocked something I had almost forgotten I had built.If you have been holding back your ideas because you are not sure they are ready, this episode is your invitation to start now. Your framework will emerge through the teaching. Your message will get clear through the sharing. The only way to discover what you actually know is to start transmitting.IMPACT POINTS FROM THIS EPISODE:⚡ Clarity Comes From Action, Not Planning - I did not discover the archetypes, the four Es, or the right sequence for my system by sitting down and designing the perfect framework. It all emerged from trying to solve practical problems and stumbling into fragments I had almost forgotten about. Your most powerful intellectual property will reveal itself through teaching, not theorizing.⚡ The Teaching Reveals the Truth - Every iteration of my system came from being in conversation with real people facing real challenges. The workshops showed me I could not skip core resonance. The summer lab revealed commercialization needed to come earlier. The client who mentioned his "second archetype" opened up an entirely new way of analyzing results. Start sharing, and let the feedback shape what you are building.⚡ Thought Leadership Is an Infinite Game - There is no finish line where your platform is complete and your IP is final. There is only the ongoing work of spiraling deeper: revisiting your resonance, refining your content, strengthening your connections, and evolving your offers. The system is not a checklist you complete. It is a flywheel you keep turning.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsEpisode 35: From Framework to Action: Using the Four Es as Your Diagnostic Tool and Strategic CompassEpisode 44: The Bigger Pattern: How the Four Frequencies Reveal Why You Build the Way You DoEpisode 49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of PlanningSimon Sinek (Infinite Games concept)Working Genius AssessmentStoryBrandDustin RiechmannCassie Shea (client, friend, and coach)Brooke Snow (Sleep, Creep, Leap concept)CONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the only real failure in thought leadership is not getting it wrong or sharing an imperfect idea. The only real failure is choosing not to share something that could help someone because you are worried about being judged for it.In this episode, I explore a pattern I keep witnessing across conference rooms, author calls, and client conversations: smart, capable people with genuinely important ideas staying invisible longer than they need to. Not because they lack expertise or do not know what to say, but because they are afraid of being seen by the people whose opinions feel most personal. Drawing from a powerful moment at a recent conference where my friend Michelle Gifford exposed the real fear behind visibility resistance, I unpack why we are not actually afraid of strangers or trolls. We are afraid of the neighbor who remembers when we were figuring things out, the colleague who might wonder who we think we are.I walk through five practical approaches for choosing visibility even when it feels uncomfortable, including how your thought leadership archetype can guide you toward the right containers for your voice. Whether you have been dressing up fear in business language like "waiting for the right strategy" or hiding behind perfectionism, this episode offers a path forward. Because the person who needs what you know does not care if your college roommate rolls their eyes at your posts. They care that you cared enough to be seen so they could find you.(A note on this episode: In true irony, I experienced an audio issue a few minutes in while discussing how perfectionism keeps us from taking action. I decided to practice what I preach and release the episode anyway, rather than letting the pursuit of perfection keep valuable ideas from reaching the people who need them.)IMPACT POINTS FROM THIS EPISODE:⚡ Resistance Signals Significance – The resistance you feel to sharing something is often proportional to how important it is. That knot in your stomach when you think about posting, that urge to wait or refine just a little longer, is sometimes wisdom but often a signal that you are onto something that needs to be seen.⚡ Visibility Is Not One Size Fits All – If you have been telling yourself that being visible is hard, it might be because you are trying to show up in mediums that do not match how you are wired. Your archetype can guide you toward the right container, whether that is audio, written content, workshops, or structured educational experiences.⚡ Consistency Compounds Over Fear – The first time you share something vulnerable, it is terrifying. The 50th time, it becomes what you do. Visibility gets easier not because the fear disappears, but because you build evidence that you can survive being seen and that you have something worth sharing.PEOPLE & RESOURCES MENTIONED:Michelle GiffordElizabeth GilbertBig Magic: Creative Living Beyond Fear by Elizabeth GilbertSteven PressfieldThe War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldCynthia ErivoVariety's Actors on ActorsThought Leadership Archetype AssessmentResonant Planning WorkshopCONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The most sustainable thought leadership is built by people who understand this work is an infinite game, not a race to an exit. When you plan your year from that foundation, everything changes about the decisions you make.In this episode, I share what emerged from a recent accelerator session where we mapped out the Resonant Thought Leadership System for each participant. The same snapshot exercise produced completely different strategic decisions for each person because their constraints, timelines, and goals were unique. One person needed revenue in 90 days. Another was finally giving herself permission to pursue her life's work on a longer timeline. A third was transitioning from using thought leadership as a marketing channel to making it the business itself. Same system, entirely different paths forward.I explore the tension between the infinite game of thought leadership and the pressure the market puts on us to constantly scale. You've heard all the messages: scale or die, 10x your revenue, build systems that run without you. And while there's wisdom in strategic scaling, that language creates low-grade anxiety for thought leaders who don't want to disappear from the transformation they create. I walk through how to reconcile these two realities by starting with alignment before you set goals, using the Four E's of Core Resonance as a diagnostic tool, and making decisions about priority, speed, and what you're actually building based on where you truly are right now.IMPACT POINTS FROM THIS EPISODE:⚡️ Thought Leadership Is an Infinite Game – Unlike finite games with clear winners and endpoints, your life's work has changing players, evolving rules, and no final end. Success isn't always "I hit seven figures this year." Success can be "I am still in the game, deepening my impact in a way that's sustainable for who I am."⚡️ Raising Your Floor Doesn't Require Wanting What Others Want – You don't have to build a massive company to generate meaningful revenue. You don't have to scale through other people or plan for an exit. What you do have to do is get honest about what you actually desire and plan accordingly, instead of building something because you think you should.⚡️ Annual Planning Isn't About Goals, It's About Decisions – Before you map out launches and content calendars, you need to know where you actually are right now. When you can see your whole system at once, you stop feeling overwhelmed by everything you could do and start seeing what needs to happen next based on your current foundation, constraints, and goals.PEOPLE & RESOURCES MENTIONED:Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardySimon SinekThe Infinite Game by Simon SinekEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsThought Leadership Archetype AssessmentSign Up for the Workshop - Resonant Planning: Building Your 2026 Around Who You Actually AreCONNECT WITH MACY:Register for the Resonant Planning WorkshopTake the Resonant Thought Leader Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

One of the most important strategic decisions you can make as a thought leader is choosing which type of business you actually want to run, not which one you think you're supposed to build. When you design your business around your genuine desires instead of external expectations, you create something that feels like a playground rather than a prison.In this episode, I share a framework from marketing expert Julie Chenell that completely reframed how I think about building a thought leadership business. Julie outlines three distinct types of brands: personal brands (where you are the brand), hybrid brands (where your personal brand works alongside a company brand), and faceless brands (the sellable enterprises with no individual face attached). Through examples like Amy Porterfield, Marie Forleo, Patrick Lencioni, and Donald Miller, I walk through what each type requires and why understanding these distinctions can free you from the pressure of building something you never actually wanted.What surprised me most about this framework is how many successful entrepreneurs who built and exited faceless brands are now choosing to come back as personal brands. Sara Blakely, Jamie Kern Lima, Alex Hormozi: they had the ultimate exit everyone supposedly works toward, and they chose thought leadership. This tells us something important about what a personal brand offers that other structures do not. As you head into planning for the year ahead, I want you to hear this: you do not have to build a massive company to generate meaningful revenue and impact. You get to choose, and that choice needs to be made on purpose.IMPACT POINTS FROM THIS EPISODE:⚡ Personal Brands Are Legitimate Destinations, Not Failure States – Having a business built around your personal expertise is not what you do while figuring out how to build a "real company." Amy Porterfield, Jenna Kutcher, and Marie Forleo have built wildly successful businesses as personal brands with teams supporting them. You can make great money, have significant impact, and never manage a team of 30 people.⚡ Hybrid Brands Require Intentional Design, Not Default Drift – Moving from a personal brand to a hybrid brand is achievable with time and intention, but treating the hybrid brand as a temporary stopover to a faceless brand creates friction and problems. The strategies that bridge personal to hybrid do not work for the jump to faceless. Build a hybrid brand because that is where you want to be, not because you think it is the path to something else.⚡ Self-Knowledge, Desire, and Decision Making Determine Your Path – Your archetype does not determine which business model you should build. Any archetype can thrive as a personal brand or choose to build a hybrid brand. What determines your path is what you actually want: whether you enjoy leadership and management, whether you want something sellable, and whether developing people energizes or drains you. The worst place to be is building something by default instead of by design.PEOPLE & RESOURCES MENTIONED:Julie ChenellMillion Dollar Grit by Julie ChenellFunnel GorgeousCathy OlsonAmy PorterfieldJenna KutcherMarie ForleoRachel HollisLewis HowesRussell BrunsonClickFunnelsPatrick LencioniThe Table GroupDonald MillerStoryBrandMichael HyattFull FocusSara BlakelyJamie Kern LimaAlex HormoziAcquisition.comBenjamin HardyEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 39: Strategic Decision-Making: Building the Muscle That Transforms Your Thought LeadershipScribeHow.com (AI documentation tool)Thought Leadership Archetype AssessmentCONNECT WITH MACY:Book an Archetype Strategy Call at macyrobison.com/callDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Experts often get stuck in the scalability trap, fearing the messy, unscalable work that actually leads to success. Discover how essential it is to create transformation before systematizing processes. Through real client stories and archetypal insights, learn how different types of experts can embrace unscalable work. Live testing offers rapid feedback and clarity, while consistent creation and documentation foster innovative methodologies. Don't wait for the perfect system—start experimenting now!

Discover the 'Swiss Army Knife Trap,' where your diverse skills can become a burden. Macy shares her personal burnout story, emphasizing the danger of executing instead of strategizing. Learn how talented individuals often get stuck in the wrong roles because of unclear boundaries. Explore how different archetypes experience this trap uniquely, from insight-led strategists to embodiment-led practitioners. Ultimately, the discussion reveals how to refocus on energizing work that aligns with your true calling and capabilities.

Knowing your archetype gives you a compass. Strategic guidance helps you confidently navigate your unique path forward.In this episode, I pull back the curtain on the archetype strategy calls I've been offering over the past few months. Many of you have taken the free assessment, attended a workshop, or heard me introduce the archetype framework at a keynote. You've discovered your primary archetype and maybe felt seen for the first time in a while. But then you get home, look at your business, and aren't quite sure what to do with that information.The free assessment gives you self-awareness and gets you moving. But it doesn't give you strategy. It doesn't show you exactly how your unique blend of archetypes works together for the business you're building, what those percentages mean, what you should do first, or how to build something that actually fits the way you're wired. That's what happens on an archetype strategy call. I share real breakthrough moments from recent calls to show you what becomes possible when you move from simple self-awareness into strategic decision making, when you go from understanding the framework to actually mapping it out for your specific situation.IMPACT POINTS FROM THIS EPISODE: ⚡ Self-Awareness Without Strategy Leaves You Stuck – The free assessment gives you a compass and points you in the right direction, but an archetype strategy call helps you navigate confidently by revealing how your unique blend of archetypes creates your specific positioning and showing you exactly what to do next.⚡ Percentages and Clustering Matter – It's not just which archetype scores highest. A wisdom writer with 84% operates completely differently than a wisdom writer with 45% and three other archetypes clustered closely behind. That blend creates your unique positioning and determines what activities deserve your attention.⚡ Misalignment Feels Like Resistance – When you're forcing strategies from people wired completely differently than you are, it feels like something is wrong with you. But the problem isn't you. You're just running the wrong operating system for your wiring, and that drains your energy instead of leveraging your natural strengths.PEOPLE & RESOURCES MENTIONED:Free Archetype AssessmentBook an Archetype Strategy CallEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatCONNECT WITH MACY:Book an Archetype Strategy CallTake the Free Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your archetype isn't a limitation. It's your strategic advantage. When you understand not just your primary archetype but the deeper frequency patterns beneath it, you stop fighting your natural wiring and start building thought leadership that feels energizing instead of exhausting.In this episode, I reveal why your secondary archetype scores aren't just interesting data points. They're clues to how you're specifically wired to express yourself and build your business. I introduce the Four Frequencies framework, a deeper layer of understanding that shows how ideas actually emerge and develop in your brain based on your unique archetype blend.Through real examples and clear explanations of each frequency (Expression Led, Experience Led, Insight Led, and Evidence Led), I demonstrate how understanding your complete frequency profile helps you sequence your growth strategically. Whether you're expression led and need to create in order to think, or insight led and need to solve problems to develop frameworks, this episode helps you recognize why certain approaches feel natural while others drain your energy and how to use that knowledge to create positioning that's nearly impossible for others to replicate.IMPACT POINTS FROM THIS EPISODE:⚡ Your Secondary Scores Reveal Your Unique Advantage – The archetypes where you scored second, third, or fourth aren't just runner-ups. They're part of your strategic positioning. When you understand how your primary and secondary frequencies work together, you create a unique expression pattern that fills a gap only you can fill.⚡ The Four Frequencies Show How Ideas Emerge – Expression Led thinkers need to create to think (speaking, writing, drawing). Experience Led thinkers develop insights through facilitating transformation. Insight Led thinkers discover frameworks by solving problems. Evidence Led thinkers crystallize ideas through investigating and validating. Understanding your primary frequency shows you where to start building.⚡ Sequence Matters: Primary First, Then Integrate – Your primary frequency determines where you start, but your secondary frequencies show how to differentiate and expand. Someone who is Experience Led primary with Insight Led secondary isn't just a coach. They're a coach who anticipates what's coming next. That combination creates positioning others can't replicate.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe there is no universal formula for sales, marketing, or content creation that works for everyone—and when you try to force yourself into someone else's system, you're working ten times harder than you need to. The exhaustion you feel isn't a sign that you need better tactics; it's a signal that you're building against your natural wiring instead of with it.In this episode, I get deeply practical about how your thought leadership archetype transforms the way you approach the three most critical activities in your business: sales, marketing, and content creation. I walk through all ten archetypes and reveal how each one naturally builds trust, invites prospects to work with them, creates magnetic content, and attracts the right audience—without relying on scripts, formulas, or tactics designed for someone else.Through concrete examples across expression-led, experience-led, insight-led, and embodiment-led archetypes, I demonstrate why the advice that works beautifully for a Resonant Orator can feel completely inauthentic for a Strategic Advisor, and why a Digital Learning Architect's content strategy will exhaust an Experience Facilitator. If you've been forcing yourself to follow someone else's proven system and wondering why it feels so hard, this episode will finally help you understand what's been missing—and how to build a business strategy that energizes you instead of draining you.IMPACT POINTS FROM THIS EPISODE:⚡ Your Archetype Determines Your Natural Sales Process – Resonant Orators sell through presence and scripted mastery, Transformational Guides sell by creating micro-transformations in the conversation, Strategic Advisors sell through real-time problem diagnosis, and Wisdom Writers sell through articulated clarity. Forcing yourself into the wrong sales approach creates exhaustion even when you're getting results.⚡ Marketing Strategy Must Align With How You Create Value – Expression-led archetypes (Resonant Orators, Wisdom Writers, Visual Thought Architects) build audiences through consistent content creation in their natural medium. Experience-led archetypes (Transformational Guides, Experience Facilitators) market by documenting transformation results. Insight-led archetypes (Strategic Advisors, Research Innovators, Category Creators) market through strategic depth and problem-solving. Embodiment-led archetypes (Principled Practitioners) market by transparently sharing their lived practice and ongoing results.⚡ Copy-Paste Strategies Backfire When They Ignore Archetype Alignment – Just because a tactic works for someone else doesn't mean it should work for you. When you understand your archetype blend—not just your primary archetype but how your secondary strengths work together—you can finally stop doing what drains you and lean into approaches that feel authentic, effective, and sustainable.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizArchetype Strategy CallCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentBook an Archetype Strategy CallDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!