Own Your Impact #43: Your Natural Advantage: How Each Archetype Sells, Markets, and Creates Differently
I believe there is no universal formula for sales, marketing, or content creation that works for everyone—and when you try to force yourself into someone else's system, you're working ten times harder than you need to. The exhaustion you feel isn't a sign that you need better tactics; it's a signal that you're building against your natural wiring instead of with it.
In this episode, I get deeply practical about how your thought leadership archetype transforms the way you approach the three most critical activities in your business: sales, marketing, and content creation. I walk through all ten archetypes and reveal how each one naturally builds trust, invites prospects to work with them, creates magnetic content, and attracts the right audience—without relying on scripts, formulas, or tactics designed for someone else.
Through concrete examples across expression-led, experience-led, insight-led, and embodiment-led archetypes, I demonstrate why the advice that works beautifully for a Resonant Orator can feel completely inauthentic for a Strategic Advisor, and why a Digital Learning Architect's content strategy will exhaust an Experience Facilitator. If you've been forcing yourself to follow someone else's proven system and wondering why it feels so hard, this episode will finally help you understand what's been missing—and how to build a business strategy that energizes you instead of draining you.
IMPACT POINTS FROM THIS EPISODE:
⚡ Your Archetype Determines Your Natural Sales Process – Resonant Orators sell through presence and scripted mastery, Transformational Guides sell by creating micro-transformations in the conversation, Strategic Advisors sell through real-time problem diagnosis, and Wisdom Writers sell through articulated clarity. Forcing yourself into the wrong sales approach creates exhaustion even when you're getting results.
⚡ Marketing Strategy Must Align With How You Create Value – Expression-led archetypes (Resonant Orators, Wisdom Writers, Visual Thought Architects) build audiences through consistent content creation in their natural medium. Experience-led archetypes (Transformational Guides, Experience Facilitators) market by documenting transformation results. Insight-led archetypes (Strategic Advisors, Research Innovators, Category Creators) market through strategic depth and problem-solving. Embodiment-led archetypes (Principled Practitioners) market by transparently sharing their lived practice and ongoing results.
⚡ Copy-Paste Strategies Backfire When They Ignore Archetype Alignment – Just because a tactic works for someone else doesn't mean it should work for you. When you understand your archetype blend—not just your primary archetype but how your secondary strengths work together—you can finally stop doing what drains you and lean into approaches that feel authentic, effective, and sustainable.
PEOPLE & RESOURCES MENTIONED:
CONNECT WITH MACY:
- Take the Thought Leadership Archetype Assessment
- Book an Archetype Strategy Call
- Download the free Resonant Thought Leader Starter Kit at macyrobison.com
- Follow on Instagram: @macyrobison
- Connect on LinkedIn: Macy Robison
- Visit: macyrobison.com
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