Own Your Impact

Your greatest insights don't come from speaking off the cuff—they emerge through the deliberate act of writing, where your mind can explore complexity and reveal layers of meaning that faster-paced communication simply cannot capture. When you force yourself to show up live or create quick video content, you're asking a pianist to express their musical genius through painting.In this episode, I explore the Wisdom Writer archetype—thought leaders whose ideas develop most fully when they write them down, who naturally express nuance better in writing than speaking, and whose thoughtful voice creates deep connection on the page. If you find yourself mentally composing articles even when you're not writing, if you need a pen in your hand to think clearly, this episode will give you permission to build your platform around your natural strength.Through examples from James Clear and other successful writers, I demonstrate why your written voice has magnetic power that creates lasting impact. I walk through why consistency and depth matter more than frequency, how to choose platforms that reinforce the written word, and why your careful exploration of ideas is exactly what our noisy world needs. This episode will shift how you approach content creation and help you stop apologizing for needing time to think things through.IMPACT POINTS FROM THIS EPISODE:⚡ Writing Isn't Just How You Communicate—It's How You Think – For true Wisdom Writers, your best insights emerge through the act of writing itself, not before. You need time to reflect and write because your ideas literally come out through your pen, revealing connections that don't happen in verbal processing.⚡ Depth Creates Magnetism, Not Frequency – Your power isn't in posting five times a day; it's in creating written content that people save, share, and return to repeatedly. The world doesn't need more noise—it needs the clear signal that only comes from thoughtful, in-depth writing.⚡ Your Natural Expression Mode Is Your Competitive Advantage – Stop trying to compete with quick video content or live streaming. When you align with platforms and formats that reinforce the written word, your careful exploration of ideas becomes the foundation for everything else you build.PEOPLE & RESOURCES MENTIONED:James Clear - 3-2-1 NewsletterThe War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldGabrielle Blair (Design Mom)Thought Leadership Archetype QuizBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentRegister for the Beyond Your Primary Archetype WorkshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest strength isn't learning to be more vulnerable—it's recognizing that your intellectual rigor and sophisticated problem-solving abilities are exactly what executive-level clients are seeking. When you try to compete with personality-based content, you're abandoning the very expertise that makes you irreplaceable in the boardroom.In this episode, I explore the Strategic Advisor archetype—thought leaders who excel at untangling complex organizational challenges that have stumped others. If you think analytically, feel energized by messy problems, and create magic at the whiteboard by mapping out systems in real time, this episode reveals why your approach is your competitive advantage, not something to soften or simplify.Through examples from thought leaders like Patrick Lencioni and Jim Collins, I demonstrate how Strategic Advisors build credibility through intellectual depth rather than mass market appeal. I walk through why your referral-based business model is actually ideal, how to showcase your analytical approach without dumbing it down, and why pricing for organizational impact rather than time spent is crucial for sustainable success. This episode will shift how you position your expertise and help you build thought leadership that attracts the right leaders who recognize sophisticated strategic thinking when they see it.IMPACT POINTS FROM THIS EPISODE:⚡ Intellectual Rigor Is Your Competitive Advantage – You shouldn't be trying to compete with personal brands or lifestyle influencers. Your value lies in sophisticated problem-solving that creates measurable results, not in personality-driven content that dilutes your executive-level credibility.⚡ Quality Relationships Beat Mass Market Appeal – You don't need 500,000 followers who think you're interesting. You need 500 people on your email list who can actually hire you for strategic work. Your success comes from building relationships with people who control budgets and make strategic decisions.⚡ Price for Organizational Impact, Not Time Spent – A strategic insight that saves a company from a costly mistake or unlocks significant growth should be priced accordingly. Your methodology should reflect the transformation you create, not the hours you invest.PEOPLE & RESOURCES MENTIONED:Patrick Lencioni Working Genius FrameworkJim CollinsTim Ferriss Podcast - An Interview with Jim CollinsThought Leadership Archetype QuizBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentRegister for the Beyond Your Primary Archetype WorkshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest teaching gift isn't in creating quick tips—it's in designing comprehensive learning journeys that systematically move people from confusion to transformation. When you try to compete in the world of bite-sized content, you're fighting against your natural genius instead of leveraging it.In this episode, I dive deep into the Digital Learning Architect archetype—one of the most powerful but often misunderstood approaches to thought leadership. If you have natural teaching ability with what I call "professor energy," if you think in learning journeys and see curriculum where others see chaos, this episode is for you. I explore why your thoroughness isn't a weakness to overcome but a competitive advantage to embrace, and how to build educational systems that create real, lasting transformation.Through examples from thought leaders like Amy Porterfield, I demonstrate how systematic educational design becomes a powerful differentiator in a world oversaturated with surface-level advice. Whether you're struggling with advice to create quick content or wondering how to monetize your comprehensive approach, this episode reveals how to build thought leadership around your natural gift for systematic transformation.IMPACT POINTS FROM THIS EPISODE:⚡ Curriculum Design Is Your Competitive Advantage – Your ability to anticipate where people get stuck and create structured learning experiences isn't overthinking—it's genius-level educational design that people will pay premium rates to experience.⚡ Systematic Transformation Beats Random Tips – When someone needs real change, they don't want 27 scattered tips; they want a proven system that walks them through the entire journey. Your power lies in creating clear pathways that lead to results over time.⚡ Test and Refine Your Educational Architecture – Even successful Digital Learning Architects like Amy Porterfield continuously gather student feedback and refine their curriculum. Your learning system needs to be tested with real people to ensure it creates the transformation you promise.PEOPLE & RESOURCES MENTIONED:Amy Porterfield Digital Course AcademyTony RobbinsRamit SethiRory VadenThought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentRegister for the Beyond Your Primary Archetype WorkshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your greatest impact comes through deep personal connection, not mass systems. When you try to scale by removing the very thing that makes you extraordinary—your ability to see what others miss and provide exactly what each person needs—you diminish both your energy and your effectiveness.In this episode, I speak directly to the Transformational Guides among us—those naturally gifted at creating profound personal shifts through individualized guidance. If you've been told you need to build courses and scale away from personal delivery, this conversation will free you from misaligned advice that fights against your natural genius.I explore why your diagnostic ability and personalized attention are premium services that deserve premium pricing, sharing examples from thought leaders like Marshall Goldsmith who has built his entire practice around individual transformation. Through the lens of my own journey from teaching voice lessons to developing my current business model, I demonstrate how you can scale your impact while staying true to your relational strengths rather than forcing yourself into cookie-cutter business models that drain your energy.IMPACT POINTS FROM THIS EPISODE:⚡ Your Presence is Your Product – Your ability to serve as a mirror and provide personalized guidance isn't a limitation to scale around—it's a premium service that creates profound transformation. Stop undervaluing diagnostic ability and individual attention; these are incredibly valuable offerings that deserve confident pricing.⚡ Scale Through Impact, Not Volume – Rather than trying to reach millions through courses, build your foundation by perfecting your one-on-one transformation process. Document what works, understand your patterns, and create methodology from your lived experience with real clients before attempting to systematize.⚡ Relationship-Based Growth Creates Sustainability – Your business thrives through referrals and strategic partnerships, not mass marketing. Focus on magnetizing the right people who need exactly what you offer rather than trying to appeal to everyone through impersonal systems.PEOPLE & RESOURCES MENTIONED:Marshall Goldsmith (Stakeholder Centered Coaching)Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel PriestleyThought Leadership Archetype Quiz at macyrobison.com/quizBeyond Your Primary Archetype workshop at macyrobison.com/workshopCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most powerful work happens in moments that can't be captured in static formats, and trying to force your genius into traditional content creation is like trying to bottle lightning. When you create transformation through carefully designed group experiences and real-time facilitation, the conventional advice to "systematize your process" or "build an online course" doesn't just feel wrong—it diminishes the very magic that makes your work irreplaceable.In this episode, I explore what it means to be an Experience Facilitator—the second archetype in my ten-part deep dive series on the Resonant Thought Leadership System. If you're someone who creates your most powerful transformation in group settings, who can read the energy in a room intuitively and adapt your facilitation in real time to help people have breakthrough moments that simply don't happen when people work alone, this episode will help you understand why traditional scaling advice feels like you're dumbing down your work. I share the key distinction between being an Experience Facilitator (like a jazz musician who improvises) versus other archetypes, and demonstrate why your genius lies in creating conditions where groups transform together rather than helping individuals one at a time.Through examples like Tony Robbins and Michael Bungay Stanier, I reveal how to build a platform that showcases your facilitation gifts through demonstration rather than documentation, and why your fastest path to sustainable influence starts with designing simple group experiences that prove your ability to move people from point A to point B in real time.IMPACT POINTS FROM THIS EPISODE:⚡ Your Genius Happens in the Moment, Not in Documentation – As an Experience Facilitator, your transformation magic includes intuitive elements that can't be captured in static formats. Stop trying to systematize every aspect of your process and start creating more opportunities to demonstrate your real-time facilitation skills.⚡ Group Dynamics Are Your Superpower – Unlike other archetypes who work one-on-one or through content delivery, you create conditions where entire groups transform together through shared experiences. Your platform should invite people into transformation experiences, not try to deliver the transformation itself.⚡ Demonstration Beats Documentation Every Time – Instead of exhausting yourself trying to write perfect website copy or create detailed courses, focus on getting more opportunities to showcase what you do in action. Your referrals and testimonials from live experiences will always be more compelling than any static marketing materials.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizTony RobbinsMichael Bungay Stanier The Coaching HabitBeyond Your Primary Archetype Workshop at macyrobison.com/workshopCONNECT WITH MACY:Take the free Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most powerful thought leadership doesn't come from forcing yourself into someone else's expression mode—it emerges when you honor how your brain naturally processes and communicates ideas. When you try to build influence through methods that fight against your authentic strengths, you're not just making things harder for yourself; you're diminishing the very thing that makes your voice magnetic.In this episode, I dive deep into what it means to be a Resonant Orator—one of the ten thought leadership archetypes I've identified through my work with experts who want to systematize their influence. If you're someone whose ideas literally come alive when you speak them out loud, who processes verbally and creates transformation through the power of your voice and presence, this episode will help you understand why traditional "start a blog" advice feels like swimming upstream. I share the key distinction between being a Resonant Orator (like a classical musician performing a mastered piece) versus an Experience Facilitator (like a jazz musician who improvises), and provide a clear roadmap for building a platform that leverages your natural speaking strength rather than working against it.Through real examples and practical guidance, I demonstrate how to transform your verbal processing into content creation, why your revenue strategy should center on your presence and transformation delivery, and how to stop exhausting yourself trying to write your way to thought leadership when you're designed to speak your way there.IMPACT POINTS FROM THIS EPISODE:⚡ Your Voice Is Your Content Creation Tool – As a Resonant Orator, you don't just deliver content through speaking; you actually generate your best ideas by thinking out loud. Stop trying to force yourself into writing-heavy content creation and start speaking your ideas first, then transcribing and refining.⚡ Performance vs. Improvisation Matters – Resonant Orators thrive by mastering transformational material and delivering it with presence and nuance (like a classical musician), while other archetypes work more improvisationally. Understanding this distinction helps you prepare and price appropriately for the transformation plus presence you provide.⚡ Your Revenue Strategy Should Leverage Your Natural Strength – Instead of trying to monetize through written content or passive products, focus on speaking fees, live workshops, VIP experiences, and programs with live teaching components that showcase your ability to create transformation through your voice and presence.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizVoicePal app Mel RobbinsBeyond Your Primary Archetype Workshop at macyrobison.com/workshopCONNECT WITH MACY:Take the free Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your archetype isn't a limitation—it's your strategic starting point for building thought leadership that energizes rather than exhausts you. When you align your platform with your natural strengths instead of forcing yourself into someone else's mold, everything becomes sustainable.I believe the most dangerous trap in thought leadership is trying to build influence using expression modes that drain your energy. In this episode, I address the most common questions I receive from people who've taken the Thought Leadership Archetype Assessment: "Now what do I actually do with this information?" and "Does this mean I can't pursue goals that don't match my primary archetype?"Through the story of Maria, a brilliant Experience Facilitator who was exhausting herself trying to build her platform through written content and online courses, I demonstrate how realigning with your natural archetype transforms both your energy and your results. I explain why your archetype serves as a custom blueprint for which components of the Resonant Thought Leadership System to focus on first, which business models will energize you, and how to expand strategically from your zone of genius rather than starting with approaches that fight against your natural strengths.IMPACT POINTS FROM THIS EPISODE:⚡ Your Archetype is Your Strategic Starting Point, Not Your Destination – Knowing your natural expression mode doesn't limit what you can do; it shows you how to build sustainable influence by starting with what energizes you and expanding strategically from there, rather than forcing yourself into other people's molds from the beginning.⚡ Misaligned Strategies Create Exhaustion, Not Influence – When you try to build your platform using expression modes that don't match your natural strengths, you end up exhausted and inauthentic while potential clients miss seeing your true genius—like an Experience Facilitator trying to showcase transformative group magic through static written content.⚡ Complete Archetype Profiles Reveal Strategic Nuances – Your quiz results tell a more complex story than just your primary archetype; secondary scores and archetype combinations create unique strategic approaches that matter when making decisions about content, platform design, and business models.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopMichael Bungay Stanier The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay StanierPatrick LencioniAmy PorterfieldCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!NEXT EPISODE PREVIEW: Starting Monday, I'm launching a special two-week series: "So You're a [Fill in the Blank] Archetype, Now What?" Each episode will give you specific implementation strategies for your unique archetype, including which components of the system to focus on first and business models that align with your natural strengths.

Your transformational IP isn't valuable because it follows someone else's formula—it's valuable because it emerges from your unique way of seeing and solving problems. Just like a photographer who forces themselves to use a lens that doesn't match their natural vision will create work they hate, thought leaders who force themselves into teaching containers that don't align with their natural orientation will struggle to create content that feels authentic and impactful.In this episode, I share a pivotal realization from teaching my Resonant Thought Leader Lab and public workshops: the order I was teaching transformational IP development was confusing people because I wasn't fully giving them permission to lean into their natural teaching container. Through a conversation with my son about camera lenses, I discovered that just like photographers have natural focal lengths that match their vision, thought leaders have natural IP orientations that determine how they most effectively share their expertise.I reveal my evolved approach to the four components of transformational IP—principles, practices, processes, and proprietary frameworks—and explain why your principles serve as your camera body (essential foundation) while the other three categories function like different lenses (natural orientations). This shift from forcing a prescribed sequence to honoring your natural genius creates content that feels energizing to create and more authentic to your audience.IMPACT POINTS FROM THIS EPISODE:⚡ Your Natural IP Orientation Is Your Strength, Not a Limitation – Just like trying to force a 24-70 zoom lens when your eye naturally sees through a 70-200, forcing yourself into teaching containers that don't match your natural genius creates content you'll hate and struggle to teach authentically.⚡ Principles Are Your Foundation, Everything Else Is Orientation – Your principles bridge your core resonance to what you teach (like a camera body), while practices, processes, and proprietary frameworks are different lenses—you don't need all four, you need to excel in your natural orientation.⚡ Teaching Live Reveals What Actually Works – The breakthrough insights about IP development came from teaching these concepts in real-time and seeing where people naturally gravitated, proving that your transformational system emerges from authentic interaction, not theoretical planning.PEOPLE & RESOURCES MENTIONED:"From Scattered Expertise to Signature Approach" workshopUpcoming workshops: July 23 and July 30Thought Leadership Archetype QuizWorkshops informationResonant Thought Leader Lab cohorts (August and October)CONNECT WITH MACY:Take the Thought Leadership Archetype Quiz at macyrobison.com/quizVisit workshops at macyrobison.com/workshopsFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your thought leadership isn't a static structure you complete—it's a living ecosystem that evolves with you. When you understand this fundamental truth, you stop forcing linear progress and start working with the natural cycles of depth and visibility that create lasting impact.In this episode, I share a major evolution in how I teach the Resonant Thought Leadership System, born from real-time observations in my group accelerator program. While the five components remain essential (Core Resonance, Content, Central Platform, Connection, and Commercialization), I've discovered they don't unfold linearly. Instead, they operate like a living tree—with roots that grow deep before anything becomes visible, seasons that require different types of attention, and growth patterns that follow the "sleep, creep, leap" cycle.I walk you through both metaphors that now shape my approach: building like an architect (strategic, intentional, sequenced) and tending like a gardener (responsive, seasonal, patient with invisible growth). Through examples from my accelerator participants and the timeless wisdom that "year one they sleep, year two they creep, year three they leap," I reveal why understanding your current growth season eliminates the pressure to perform on someone else's timeline and helps you build something that lasts.IMPACT POINTS FROM THIS EPISODE: ⚡ Your Thought Leadership is Both System and Ecosystem – You need architect mode for intentional design and foundation-building, and gardener mode for responsive growth and seasonal flexibility. Too much building without tending leads to burnout; too much tending without building creates endless refinement with no traction.⚡ Growth Follows Natural Cycles, Not Linear Steps – The "sleep, creep, leap" pattern shows up consistently in thought leadership development. If you're in a quiet phase where nothing seems to be happening, you're not stuck—you're rooting for what's next, building the invisible foundation that enables future breakthrough.⚡ Your Archetype Influences Where Growth Naturally Starts – Some thought leaders naturally begin with depth (Transformational Guides, Principled Practitioners), others with systems (Experience Facilitators, Digital Learning Architects), and others with expression (Resonant Orators, Category Creators). Recognizing your default mode helps you build something sustainable rather than forcing an unnatural pattern.PEOPLE & RESOURCES MENTIONED:Brooke SnowResonant Thought Leadership Lab (group accelerator program)Thought Leadership Archetype AssessmentCONNECT WITH MACY:Take the free Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your voice matters most when the world feels most uncertain, and moral clarity matters more than viral reach. In a time when public influence is often about persuasion rather than principle, we desperately need voices rooted in truth, not just charisma without grounding.In this episode, I explore what it means to be a clear voice in an overwhelming world, where too many confident-sounding voices leave us feeling manipulated rather than grounded. Drawing from my experience as a choir teacher who believed there was always a place for willing singers, I share three practices for developing the kind of morally grounded voice that creates resonance rather than reaction—because the world needs people who help others feel safe, seen, and steady, not spun.Through examples like philanthropist Kristen Andrus's powerful July 4th post and musician Jacob Collier's spontaneous audience choirs, I demonstrate how authentic voices don't just capture attention—they help others feel anchored and aligned. This episode is for anyone who's been questioning whether their voice still matters in a world that seems to reward performance over principle.IMPACT POINTS FROM THIS EPISODE:⚡ Moral Clarity Over Charisma – Charisma without grounding creates reaction, not real change. The voices we most need are anchored in truth and care, helping people feel safe and steady rather than manipulated or spun by confident-sounding but rootless messaging.⚡ Faith Drives Out Fear in Leadership – Fear-based voices create urgency and division, while faith-based voices create trust and connection. When your expression rises from bedrock values rather than fear of being misunderstood or losing influence, your voice carries transformational power.⚡ Local Action Over Viral Ambition – You don't need to be a movement leader or go viral to create meaningful change. Focus on your corner, your people, your neighborhood—willing voices acting locally and lovingly often create more lasting impact than performative platforms.PEOPLE & RESOURCES MENTIONED:Kristin Andrus (philanthropist and community activist)Kristin's 4th of July Post on InstagramJacob Collier (musician)Jacob Collier's Audience Choir Jen HatmakerCONNECT WITH MACY:Take the free Resonant Thought Leadership Archetype quiz > TAKE QUIZFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!