#21: From Understanding Your IP to Acting On Your Archetype

Your archetype isn't a limitation—it's your strategic starting point for building thought leadership that energizes rather than exhausts you. When you align your platform with your natural strengths instead of forcing yourself into someone else's mold, everything becomes sustainable.

I believe the most dangerous trap in thought leadership is trying to build influence using expression modes that drain your energy. In this episode, I address the most common questions I receive from people who've taken the Thought Leadership Archetype Assessment: "Now what do I actually do with this information?" and "Does this mean I can't pursue goals that don't match my primary archetype?"

Through the story of Maria, a brilliant Experience Facilitator who was exhausting herself trying to build her platform through written content and online courses, I demonstrate how realigning with your natural archetype transforms both your energy and your results. I explain why your archetype serves as a custom blueprint for which components of the Resonant Thought Leadership System to focus on first, which business models will energize you, and how to expand strategically from your zone of genius rather than starting with approaches that fight against your natural strengths.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Archetype is Your Strategic Starting Point, Not Your Destination – Knowing your natural expression mode doesn't limit what you can do; it shows you how to build sustainable influence by starting with what energizes you and expanding strategically from there, rather than forcing yourself into other people's molds from the beginning.

⚡ Misaligned Strategies Create Exhaustion, Not Influence – When you try to build your platform using expression modes that don't match your natural strengths, you end up exhausted and inauthentic while potential clients miss seeing your true genius—like an Experience Facilitator trying to showcase transformative group magic through static written content.

⚡ Complete Archetype Profiles Reveal Strategic Nuances – Your quiz results tell a more complex story than just your primary archetype; secondary scores and archetype combinations create unique strategic approaches that matter when making decisions about content, platform design, and business models.

PEOPLE & RESOURCES MENTIONED:

• Thought Leadership Archetype Assessment
• Beyond Your Primary Archetype Workshop
• Michael Bungay Stanier 
  • The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay Stanier
• Patrick Lencioni
• Amy Porterfield

CONNECT WITH MACY:

• Take the Thought Leadership Archetype Assessment
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

NEXT EPISODE PREVIEW: Starting Monday, I'm launching a special two-week series: "So You're a [Fill in the Blank] Archetype, Now What?" Each episode will give you specific implementation strategies for your unique archetype, including which components of the system to focus on first and business models that align with your natural strengths.