Own Your Impact

I believe that just like music has distinct genres, thought leadership has specific archetypes—and finding yours is the key to creating authentic impact. Most aspiring thought leaders make the critical mistake of forcing themselves into someone else's mold, leading to frustration, burnout, and that nagging feeling of inauthenticity.In this episode, I reveal why many thought leaders struggle unnecessarily by fighting against their natural expression patterns instead of leveraging them. Building on our exploration of the Resonant Thought Leadership System from last week, I introduce ten distinct thought leadership archetypes and explain how understanding your archetype accelerates your impact by aligning your content, platform, connection strategies, and business models with your authentic strengths. Through real examples like James Clear, Amy Porterfield, and Patrick Lencioni, I demonstrate how successful thought leaders intuitively follow these patterns to create maximum impact while remaining true to themselves.THE 10 THOUGHT LEADERSHIP ARCHETYPES:Resonant Orator – Primarily connects through speaking, with powerful delivery that moves audiences emotionally and intellectuallyWisdom Writer – Expresses ideas primarily through written word, creating deep connection through thoughtfully crafted contentDigital Learning Architect – Excels at creating structured educational experiences for systematic transformationExperience Facilitator – Creates transformative group experiences through carefully designed processesTransformational Guide – Connects deeply one-to-one and creates profound personal shifts with intuitive guidanceStrategic Advisor – Solves complex organizational challenges with analytical problem-solving and executive-level guidanceVisual Thought Architect – Translates complex concepts into powerful frameworks or models for immediate clarityResearch Innovator – Investigates and translates evidence into accessible frameworks for practical applicationCategory Creator – Challenges conventional wisdom with paradigm-shifting perspectives that define new categoriesPrincipled Practitioner – Teaches through lived demonstration of principles derived from personal experimentationIMPACT POINTS FROM THIS EPISODE:⚡ Archetypes Accelerate Impact – Your Thought Leadership Archetype is not a limiting box but an accelerator that helps you leverage your natural expression mode—just as musicians develop faster when they understand and work within their genre before experimenting across boundaries.⚡ Authentic Expression Creates Resonance – When you stop fighting against your natural tendencies and start leveraging them strategically, your message resonates more powerfully with your audience and feels more authentic to you.⚡ Integration Across All Components – When all five components of the Resonant Thought Leadership System align with your natural archetype, your strategies feel authentic and your impact multiplies—as demonstrated by thought leaders like James Clear (Principled Practitioner), Amy Porterfield (Digital Learning Architect), and Patrick Lencioni (Strategic Advisor).PEOPLE & RESOURCES MENTIONED:Resonant Thought Leadership SystemLuvvie Ajayi JonesMarie Forleo B-SchoolAmy Porterfield Digital Course AcademyTara BrachByron KatieMarshall GoldsmithRich LitvinMartha BeckPatrick Lencioni The Five Dysfunctions of a Team: A Leadership FableThe 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your TeamAlex Osterwalder Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersCarol Dweck Mindset: The New Psychology of Success Angela Duckworth Grit: The Power of Passion and PerseveranceAdam GrantThink Again: The Power of Knowing What You Don't KnowSeth Godin Permission Marketing: Turning Strangers into Friends and Friends into CustomersClayton Christensen The Innovator's Dilemma: When New Technologies Cause Great Firms to FailCal Newport Deep Work: Rules for Focused Success in a Distracted WorldJames Clear Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad OnesResonant Thought Leader Starter KitCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comEmail: macy@macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!COMING UP NEXT:In our next episode, we'll dive deep into the first two thought leadership archetypes: the Resonant Orator and the Wisdom Writer. We'll explore their distinct approaches to thought leadership and how they leverage their natural strengths to create impact. Which archetype resonates most with how you naturally express yourself? I'd love to hear from you!

Your business model should energize you, not drain you. When your approach to making money aligns with your natural strengths, thought leadership becomes sustainable.Too many experts create powerful content first and only later wonder how to monetize their expertise. This approach often leads to financial stress at precisely the moment when your thought leadership should be taking off, or worse—adopting business models that feel inauthentic and draining.In this final episode for our launch week exploring the Resonant Thought Leadership System, I reveal why commercialization is the crucial fifth component that ensures your thought leadership creates both impact and income. Through Luvvie Ajayi Jones' powerful turnaround story and practical frameworks like the Resonant Business Model Matrix, I show how aligning your business model with your natural strengths creates sustainable revenue streams that feel as authentic as your content. Discover how to design a business that feels like a playground, not a prison.IMPACT POINTS FROM THIS EPISODE:⚡ Resonance Extends to Revenue – Your business model should feel as authentic as your content. When your monetization approach fights against your natural working style or expression mode, you'll burn out even if you're making money.⚡ The Resonant Business Model Matrix – Identify which business models naturally align with your strengths by mapping your preferred delivery mode (one-to-many, one-to-few, or one-to-one) against your ideal creator involvement (direct, hybrid, or leveraged).⚡ Integration Creates Sustainability – When commercialization works in harmony with the other four components (Core Resonance, Content, Central Platform, and Connection), you create a thought leadership system that's not just impactful but sustainable, not just influential but profitable.PEOPLE & RESOURCES MENTIONEDLuvvie Ajayi JonesProfessional Troublemaker podcastThe Book AcademyAmy PorterfieldDigital Course AcademySeth GodinPatrick LencioniThe Table GroupThe 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M. LencioniWorking Genius assessmentResonant Business Model MatrixResonant Thought Leader KitCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!COMING NEXT WEEK:We're shifting gears to explore the 10 Thought Leader Archetypes that emerge from the Resonant Thought Leadership System. Discovering your archetype can jumpstart your journey to building an aligned, impactful thought leadership business. Join me to find which archetype resonates most with your natural strengths and expression style!

Most thought leaders waste time on exhaustive networking when what they really need is strategic connection. The right relationships with the right people can exponentially extend your reach without draining your energy.In this episode, I reveal why traditional networking advice often leads to burnout rather than breakthrough, and introduce the fourth component of the Resonant Thought Leadership System: Connection. I explain how your connection strategy acts like an amplifier that extends your voice beyond your immediate reach to audiences you couldn't access on your own.I break down the three key approaches to building an audience (Build, Buy, Borrow) and the four levels of strategic relationships you need to cultivate. Through examples from thought leaders like Brené Brown and James Clear, I demonstrate how strategic connection can transform your reach while staying true to your authentic voice and core message.IMPACT POINTS FROM THIS EPISODE:⚡ Quality Over Quantity – Strategic connection isn't about networking with everyone; it's about building the right relationships with the right people for the right reasons. Creating genuine value exchange will take you further than collecting business cards.⚡ The Connection Spectrum – There are three ways to bring people to your platform: Building (your central platform), Buying (paid amplification), and Borrowing (leveraging others' platforms). Most thought leaders need all three, but strategic borrowing is especially powerful in early stages.⚡ Four Levels of Strategic Relationships – Focus your relationship-building efforts on Level 2 (Strategic Amplifiers) and Level 3 (Platform Partners) for the highest return on your relationship investment. Just one relationship at Level 4 (Transformational Allies) can completely transform your reach.PEOPLE & RESOURCES MENTIONEDDownload the free Resonant Thought Leader Starter Kit at my websiteBrené BrownJames ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearJames Clear's 3-2-1 NewsletterMike Pacchione (speech coach)Mike's Epic Freebie Download for his episode on Amy Porterfield's podcastAmy PorterfieldDonald MillerPat FlynnMORE FROM MACYDownload the free Resonant Thought Leader Starter Kit with the Strategic Amplifier Identification ExerciseFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review wherever you listen to podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in!In our next episode, we'll explore the final component of the Resonant Thought Leadership System: Commercialization. Learn how to create intentional business models that align with your core resonance, generate sustainable revenue, and deliver maximum value to those you serve.

Your social content disappears in a day, but content on your central platform appreciates in value over time. Stop building equity for someone else and start creating digital assets that truly belong to you.In this episode, I share the cautionary tale of "Elena," a coach who woke up one morning to find her Facebook group of 15,000 members completely gone—five years of work, connections, and content vanished without explanation.I reveal why this scenario is all too common and introduce the third component of the Resonant Thought Leadership System: Central Platform. Learn why building exclusively on borrowed platforms is like constructing a house on rented land, and how creating your own digital home base provides security, sustainability, and increasing value over time.Through examples from thought leaders like Marie Forleo and Seth Godin, I demonstrate how an effective central platform serves as both microphone and stage—capturing your authentic voice and providing space for meaningful audience connection.IMPACT POINTS FROM THIS EPISODE:⚡ Own, Don't Rent – When you build exclusively on borrowed platforms, you're building equity for someone else. A central platform you control becomes an appreciating asset rather than a temporary benefit vulnerable to algorithm changes and platform policies.⚡ Three Essential Components – Every effective central platform needs foundational assets (domain name, website, email list, content management system), audience connection systems, and an original content hub where your voice lives permanently.⚡ Alignment with Core Resonance – Your platform should be an authentic extension of how you naturally communicate. Writers might emphasize blogs, speakers might focus on video, facilitators might build community spaces—choose what energizes rather than drains you.PEOPLE & RESOURCES MENTIONED:Download the free Resonant Thought Leader Starter Kit at macyrobison.comMarie ForleoMarie TVB-SchoolSeth GodinThe Marketing SeminaraltMBAAmy PorterfieldJenna KutcherJasmine StarPat FlynnBenjamin HardyNameCheap (recommended domain registrar)Digital Real Estate Check (in the Resonant Thought Leader Starter Kit)Email service providers mentioned: Kit (formerly ConvertKit)MailChimpMailer LiteFlodeskCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEWIf you found value in this episode, please subscribe to ensure you don't miss future episodes, and leave a review to help other thought leaders discover this content. Your support helps me reach more experts who are ready to amplify their authentic voice and create meaningful impact.Thanks for tuning in to Own Your Impact! 

Random content builds awareness, but structured intellectual property builds authority. The most powerful IP isn't created—it's excavated from your lived experience and structured to serve others.In this episode, I make a confession: for years, I believed the secret to successful thought leadership was having a slick proprietary framework with clever acronyms and beautiful diagrams. I was only partially right.I reveal why frameworks alone aren't enough and introduce the complete Transformational IP Framework—the four essential components that make your wisdom accessible, implementable, and memorable. Learn why starting with frameworks sometimes leads to failure, and how to excavate your unique wisdom into a system that serves others powerfully.Through real-world examples from thought leaders like Donald Miller and Mel Robbins, plus a behind-the-scenes look at my work with Thinkers50 honoree Whitney Johnson, I demonstrate how to build intellectual property that becomes your signature contribution.IMPACT POINTS FROM THIS EPISODE:⚡ The Four P's of Transformational IP – Discover the complete framework: Principles (foundational truths that answer WHY), Practices (repeatable actions that address WHAT to do), Processes (sequential steps that explain HOW to do it), and Proprietary Frameworks (visual models that teach HOW to think).⚡ You Don't Need All Four Components – Most successful thought leaders have at least two of the four components. Mel Robbins excels with primarily Principles and Practices, while Donald Miller integrates all four elements into StoryBrand.⚡ Content Strategy Must Align With Core Resonance – Having great IP isn't enough; your approach to sharing it must amplify your natural expression mode, as demonstrated in Whitney Johnson's platform transformation.PEOPLE & RESOURCES MENTIONED:Download the free Resonant Thought Leader Starter Kit with the Principle Extraction ExerciseDonald Miller (StoryBrand)StoryBrand Framework/SB7 FrameworkMel RobbinsThe 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel RobbinsThe High 5 Habit: Take Control of Your Life with One Simple Habit by Mel RobbinsThe Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins and Sawyer RobbinsWhitney JohnsonDisrupt Yourself: Master Relentless Change and Speed Up Your Learning Curve by Whitney JohnsonBuild an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve by Whitney JohnsonSmart Growth: How to Grow Your People to Grow Your Company by Whitney JohnsonSimon SinekAlex OsterwalderBusiness Model CanvasBusiness Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves PigneurThinkers50CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE AND REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! See you

Like an opera singer who can be heard over a full orchestra without a microphone, your authentic voice naturally cuts through the noise when you find your unique core resonant frequency.In this episode, I dive deep into the foundation of all effective thought leadership: Core Resonance. Drawing from my background in music education, I share a transformative experience witnessing opera singers project without amplification that forever changed my understanding of influence and impact.Discover how successful thought leaders like Brené Brown don't compete with the noise—they find their unique frequency gap and fill it. Learn the simple formula (Essence × Expression = Core Resonant Impact) that explains why some experts connect effortlessly with their audience while others struggle despite brilliant ideas.Whether you're just beginning to share your expertise or looking to expand your existing platform, this episode reveals why finding your authentic voice is the essential first step to creating resonant thought leadership that moves people to action.IMPACT POINTS FROM THIS EPISODE:⚡ Resonance Over Volume – The most effective way to be heard isn't by shouting louder, but by finding your unique resonant frequency—the natural alignment between who you authentically are and how you communicate.⚡ Your Mess Becomes Your Medicine – Your personal challenges and hero's journey contain wisdom others desperately need. When you share from lived experience, your teaching creates deeper connection than theoretical knowledge alone.⚡ Expression Mode Alignment – Identifying how you naturally communicate best (speaking, writing, facilitating, etc.) creates a constraint for creativity that amplifies your impact rather than limiting it.PEOPLE & RESOURCES MENTIONED:Brené BrownSeth GodinThe 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M. LencioniBig Magic: Creative Living Beyond Fear by Elizabeth GilbertDave RamseyDownload the free Resonant Thought Leader Starter Kit with the Flow State ExerciseWorking Genius AssessmentConnect With Macy:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.com

Why Your Brilliant Ideas Aren't Being Heard (And the System That Changes Everything)In a world where over 7 million blog posts are published daily, why do some voices rise above while others—despite their brilliance—fade into obscurity?If I could sit down with every expert, leader, and change maker struggling to gain traction with their ideas, this is the conversation we would have. And it might challenge everything you've been taught about building influence.In this inaugural episode of Own Your Impact, I introduce the Resonant Thought Leadership System—a comprehensive framework that transforms how experts share their expertise. I reveal why the frantic cycle of content creation—the "more posts, more newsletters, more videos" approach—leads to burnout rather than breakthrough, and present a systematic alternative that the most successful thought leaders use instead.I walk through all five components of the system (Core Resonance, Content, Central Platform, Connection, and Commercialization) and explain how they work together to create a self-reinforcing ecosystem that amplifies your ideas without burning you out. This episode provides the big-picture overview that will frame our deeper explorations in future episodes.Whether you're just beginning to share your expertise or looking to scale an existing platform, this episode offers a refreshing alternative to the exhausting volume-based approach that dominates our digital landscape.IMPACT POINTS FROM THIS EPISODE:⚡️ Your Ideas Don't Need More Volume, They Need a System – The most influential voices aren't the loudest or most prolific—they're the most systematic. Stop exhausting yourself with constant content creation and focus instead on building a self-reinforcing ecosystem for your ideas.⚡️Resonance Precedes Reach – Like in physics where resonant frequencies cause objects to vibrate in harmony without direct contact, your authentic voice activates response in others who are attuned to your unique frequency. When you communicate from this place of alignment, your impact extends far beyond your immediate reach.⚡️ The Five Components Create Compound Returns – The Resonant Thought Leadership System integrates Core Resonance, Content (Transformational IP), Central Platform, Connection (Strategic Amplification), and Commercialization (Intentional Business Models) to create a positive feedback loop where each component strengthens the others over time.RESOURCES MENTIONED IN THIS EPISODE:Download the free Resonant Thought Leader Starter KitMORE FROM MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact! See you next week!

In this trailer episode, consultant and strategist Macy Robison introduces the "Own Your Impact" podcast and the Resonant Thought Leadership System—a comprehensive approach designed to help experts transform their knowledge into platforms of purpose and influence. If you're tired of creating endless content without seeing meaningful results, this podcast will show you why your ideas don't need more luck or volume—they need a system.Subscribe to "Own Your Impact" to learn how to turn your expertise into lasting influence and impact.Connect with Macy:Website: macyrobison.comInstagram: @macyrobisonLinkedIn: Macy Robison