Own Your Impact

Your most powerful thought leadership doesn't come from forcing yourself into someone else's expression mode—it emerges when you honor how your brain naturally processes and communicates ideas. When you try to build influence through methods that fight against your authentic strengths, you're not just making things harder for yourself; you're diminishing the very thing that makes your voice magnetic.In this episode, I dive deep into what it means to be a Resonant Orator—one of the ten thought leadership archetypes I've identified through my work with experts who want to systematize their influence. If you're someone whose ideas literally come alive when you speak them out loud, who processes verbally and creates transformation through the power of your voice and presence, this episode will help you understand why traditional "start a blog" advice feels like swimming upstream. I share the key distinction between being a Resonant Orator (like a classical musician performing a mastered piece) versus an Experience Facilitator (like a jazz musician who improvises), and provide a clear roadmap for building a platform that leverages your natural speaking strength rather than working against it.Through real examples and practical guidance, I demonstrate how to transform your verbal processing into content creation, why your revenue strategy should center on your presence and transformation delivery, and how to stop exhausting yourself trying to write your way to thought leadership when you're designed to speak your way there.IMPACT POINTS FROM THIS EPISODE:⚡ Your Voice Is Your Content Creation Tool – As a Resonant Orator, you don't just deliver content through speaking; you actually generate your best ideas by thinking out loud. Stop trying to force yourself into writing-heavy content creation and start speaking your ideas first, then transcribing and refining.⚡ Performance vs. Improvisation Matters – Resonant Orators thrive by mastering transformational material and delivering it with presence and nuance (like a classical musician), while other archetypes work more improvisationally. Understanding this distinction helps you prepare and price appropriately for the transformation plus presence you provide.⚡ Your Revenue Strategy Should Leverage Your Natural Strength – Instead of trying to monetize through written content or passive products, focus on speaking fees, live workshops, VIP experiences, and programs with live teaching components that showcase your ability to create transformation through your voice and presence.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizVoicePal app Mel RobbinsBeyond Your Primary Archetype Workshop at macyrobison.com/workshopCONNECT WITH MACY:Take the free Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your archetype isn't a limitation—it's your strategic starting point for building thought leadership that energizes rather than exhausts you. When you align your platform with your natural strengths instead of forcing yourself into someone else's mold, everything becomes sustainable.I believe the most dangerous trap in thought leadership is trying to build influence using expression modes that drain your energy. In this episode, I address the most common questions I receive from people who've taken the Thought Leadership Archetype Assessment: "Now what do I actually do with this information?" and "Does this mean I can't pursue goals that don't match my primary archetype?"Through the story of Maria, a brilliant Experience Facilitator who was exhausting herself trying to build her platform through written content and online courses, I demonstrate how realigning with your natural archetype transforms both your energy and your results. I explain why your archetype serves as a custom blueprint for which components of the Resonant Thought Leadership System to focus on first, which business models will energize you, and how to expand strategically from your zone of genius rather than starting with approaches that fight against your natural strengths.IMPACT POINTS FROM THIS EPISODE:⚡ Your Archetype is Your Strategic Starting Point, Not Your Destination – Knowing your natural expression mode doesn't limit what you can do; it shows you how to build sustainable influence by starting with what energizes you and expanding strategically from there, rather than forcing yourself into other people's molds from the beginning.⚡ Misaligned Strategies Create Exhaustion, Not Influence – When you try to build your platform using expression modes that don't match your natural strengths, you end up exhausted and inauthentic while potential clients miss seeing your true genius—like an Experience Facilitator trying to showcase transformative group magic through static written content.⚡ Complete Archetype Profiles Reveal Strategic Nuances – Your quiz results tell a more complex story than just your primary archetype; secondary scores and archetype combinations create unique strategic approaches that matter when making decisions about content, platform design, and business models.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentBeyond Your Primary Archetype WorkshopMichael Bungay Stanier The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay StanierPatrick LencioniAmy PorterfieldCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!NEXT EPISODE PREVIEW: Starting Monday, I'm launching a special two-week series: "So You're a [Fill in the Blank] Archetype, Now What?" Each episode will give you specific implementation strategies for your unique archetype, including which components of the system to focus on first and business models that align with your natural strengths.

Your transformational IP isn't valuable because it follows someone else's formula—it's valuable because it emerges from your unique way of seeing and solving problems. Just like a photographer who forces themselves to use a lens that doesn't match their natural vision will create work they hate, thought leaders who force themselves into teaching containers that don't align with their natural orientation will struggle to create content that feels authentic and impactful.In this episode, I share a pivotal realization from teaching my Resonant Thought Leader Lab and public workshops: the order I was teaching transformational IP development was confusing people because I wasn't fully giving them permission to lean into their natural teaching container. Through a conversation with my son about camera lenses, I discovered that just like photographers have natural focal lengths that match their vision, thought leaders have natural IP orientations that determine how they most effectively share their expertise.I reveal my evolved approach to the four components of transformational IP—principles, practices, processes, and proprietary frameworks—and explain why your principles serve as your camera body (essential foundation) while the other three categories function like different lenses (natural orientations). This shift from forcing a prescribed sequence to honoring your natural genius creates content that feels energizing to create and more authentic to your audience.IMPACT POINTS FROM THIS EPISODE:⚡ Your Natural IP Orientation Is Your Strength, Not a Limitation – Just like trying to force a 24-70 zoom lens when your eye naturally sees through a 70-200, forcing yourself into teaching containers that don't match your natural genius creates content you'll hate and struggle to teach authentically.⚡ Principles Are Your Foundation, Everything Else Is Orientation – Your principles bridge your core resonance to what you teach (like a camera body), while practices, processes, and proprietary frameworks are different lenses—you don't need all four, you need to excel in your natural orientation.⚡ Teaching Live Reveals What Actually Works – The breakthrough insights about IP development came from teaching these concepts in real-time and seeing where people naturally gravitated, proving that your transformational system emerges from authentic interaction, not theoretical planning.PEOPLE & RESOURCES MENTIONED:"From Scattered Expertise to Signature Approach" workshopUpcoming workshops: July 23 and July 30Thought Leadership Archetype QuizWorkshops informationResonant Thought Leader Lab cohorts (August and October)CONNECT WITH MACY:Take the Thought Leadership Archetype Quiz at macyrobison.com/quizVisit workshops at macyrobison.com/workshopsFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your thought leadership isn't a static structure you complete—it's a living ecosystem that evolves with you. When you understand this fundamental truth, you stop forcing linear progress and start working with the natural cycles of depth and visibility that create lasting impact.In this episode, I share a major evolution in how I teach the Resonant Thought Leadership System, born from real-time observations in my group accelerator program. While the five components remain essential (Core Resonance, Content, Central Platform, Connection, and Commercialization), I've discovered they don't unfold linearly. Instead, they operate like a living tree—with roots that grow deep before anything becomes visible, seasons that require different types of attention, and growth patterns that follow the "sleep, creep, leap" cycle.I walk you through both metaphors that now shape my approach: building like an architect (strategic, intentional, sequenced) and tending like a gardener (responsive, seasonal, patient with invisible growth). Through examples from my accelerator participants and the timeless wisdom that "year one they sleep, year two they creep, year three they leap," I reveal why understanding your current growth season eliminates the pressure to perform on someone else's timeline and helps you build something that lasts.IMPACT POINTS FROM THIS EPISODE: ⚡ Your Thought Leadership is Both System and Ecosystem – You need architect mode for intentional design and foundation-building, and gardener mode for responsive growth and seasonal flexibility. Too much building without tending leads to burnout; too much tending without building creates endless refinement with no traction.⚡ Growth Follows Natural Cycles, Not Linear Steps – The "sleep, creep, leap" pattern shows up consistently in thought leadership development. If you're in a quiet phase where nothing seems to be happening, you're not stuck—you're rooting for what's next, building the invisible foundation that enables future breakthrough.⚡ Your Archetype Influences Where Growth Naturally Starts – Some thought leaders naturally begin with depth (Transformational Guides, Principled Practitioners), others with systems (Experience Facilitators, Digital Learning Architects), and others with expression (Resonant Orators, Category Creators). Recognizing your default mode helps you build something sustainable rather than forcing an unnatural pattern.PEOPLE & RESOURCES MENTIONED:Brooke SnowResonant Thought Leadership Lab (group accelerator program)Thought Leadership Archetype AssessmentCONNECT WITH MACY:Take the free Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your voice matters most when the world feels most uncertain, and moral clarity matters more than viral reach. In a time when public influence is often about persuasion rather than principle, we desperately need voices rooted in truth, not just charisma without grounding.In this episode, I explore what it means to be a clear voice in an overwhelming world, where too many confident-sounding voices leave us feeling manipulated rather than grounded. Drawing from my experience as a choir teacher who believed there was always a place for willing singers, I share three practices for developing the kind of morally grounded voice that creates resonance rather than reaction—because the world needs people who help others feel safe, seen, and steady, not spun.Through examples like philanthropist Kristen Andrus's powerful July 4th post and musician Jacob Collier's spontaneous audience choirs, I demonstrate how authentic voices don't just capture attention—they help others feel anchored and aligned. This episode is for anyone who's been questioning whether their voice still matters in a world that seems to reward performance over principle.IMPACT POINTS FROM THIS EPISODE:⚡ Moral Clarity Over Charisma – Charisma without grounding creates reaction, not real change. The voices we most need are anchored in truth and care, helping people feel safe and steady rather than manipulated or spun by confident-sounding but rootless messaging.⚡ Faith Drives Out Fear in Leadership – Fear-based voices create urgency and division, while faith-based voices create trust and connection. When your expression rises from bedrock values rather than fear of being misunderstood or losing influence, your voice carries transformational power.⚡ Local Action Over Viral Ambition – You don't need to be a movement leader or go viral to create meaningful change. Focus on your corner, your people, your neighborhood—willing voices acting locally and lovingly often create more lasting impact than performative platforms.PEOPLE & RESOURCES MENTIONED:Kristin Andrus (philanthropist and community activist)Kristin's 4th of July Post on InstagramJacob Collier (musician)Jacob Collier's Audience Choir Jen HatmakerCONNECT WITH MACY:Take the free Resonant Thought Leadership Archetype quiz > TAKE QUIZFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Explore how to transform raw insights into impactful frameworks that create real change. Discover the importance of organizing ideas into clear structures, rather than merely sharing information. Learn about the four essential components—principles, practices, processes, and proprietary frameworks—that can guide your audience toward transformation. Real client examples illustrate how to make your brilliant thoughts actionable. It's not about creating new concepts but refining and structuring what you already know for true impact.

Your most powerful thought leadership doesn't come from chasing what looks strategic—it emerges from the questions that already consume you, even when no one's paying attention. When you build your platform around problems you genuinely can't stop thinking about, every component of your system becomes energized rather than exhausting.In this episode, I reveal why so many thought leaders burn out despite initial success: they're building on surface-level motivations that collapse under pressure. Through real client stories, I demonstrate how to distinguish between what you think you should care about and what authentically drives you. I introduce the persistence test—a simple way to identify the genuine obsessions that can sustain decades of meaningful work.Whether you're struggling with inconsistent content creation or feeling disconnected from your own platform, this episode will help you uncover the authentic motivation that transforms thought leadership from obligation into energizing purpose. Learn why external rewards like recognition and revenue, while wonderful as outcomes, can never provide the resilience needed for sustained impact.IMPACT POINTS FROM THIS EPISODE:⚡ The Persistence Test Reveals True Motivation – Your authentic driving force shows up in what you can't stop returning to, even without external rewards. Stop asking "What should I care about?" and start noticing "What can't I stop caring about?"⚡ Surface Motivations Crumble Under Pressure – Building platforms around recognition, market opportunities, or passive income creates unsustainable systems. When the inevitable resistance comes, these motivations lack the depth to carry you through difficult seasons.⚡ Authentic Motivation Creates Natural Resilience – When your thought leadership addresses questions that hold genuine personal meaning, you don't have to manufacture discipline or force consistency. The work energizes you because it connects to something that matters deeply in your own life.Questions from the episode: If all external rewards disappeared - no recognition, no money, no status - what aspects of your current work would you still feel compelled to pursue? What problems or possibilities do you find yourself returning to again and again, even when addressing them is difficult or unpopular?What questions keep you up at night, not because they're strategically valuable, but because you genuinely can't stop thinking about them?How aligned is my current thought leadership platform with these deeper motivations? Where might I be building on what looks good rather than what genuinely drives me?PEOPLE & RESOURCES MENTIONED:Simon SinekBrené BrownJames ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearTim FerrissCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The most dangerous trap in thought leadership isn't following bad advice—it's following good advice that doesn't fit who you actually are. When you try to execute someone else's plan instead of building one aligned with your authentic voice, you create dissonance that cancels out your impact rather than amplifying it.In this episode, I explore why so many experts feel like they're constantly swimming upstream with their thought leadership, despite following proven strategies. Through real client stories, I reveal how the copy-paste approach to building influence leads to exhaustion instead of expansion, and why your resistance to certain tactics might actually be internal wisdom rather than laziness or fear.I walk through the critical concept of archetype alignment within the Resonant Thought Leadership System, showing how your core resonance should inform every other component—from content creation to connection strategies to commercialization models. When all five components play the same song, you create resonance that compounds. When they fight against each other, you create the kind of dissonance that drains your energy and dilutes your message.IMPACT POINTS FROM THIS EPISODE:⚡ Your Resistance Might Be Data, Not Defiance – If you keep avoiding certain tactics or feeling drained by "proven" strategies, that's not necessarily laziness or fear. It might be your internal wisdom telling you that approach doesn't align with your natural expression mode and authentic voice.⚡ Archetype Misalignment Creates Systemic Friction – When a Transformational Guide tries to scale like a Digital Learning Architect, or when a Strategic Advisor forces themselves into content creation instead of leveraging relationship-based connection, the entire system works against itself instead of creating compound returns.⚡ True Resonance Requires System-Wide Alignment – Real breakthrough happens when your core resonance, content, central platform, connection strategies, and commercialization model all amplify the same signal. Forcing your authentic voice through someone else's business model creates dissonance that cancels out your impact.PEOPLE & RESOURCES MENTIONED:Whitney JohnsonSeth GodinMarie Forleo B-SchoolAmy Porterfield Digital Course AcademyThought Leadership Archetype AssessmentResonant Thought Leadership SystemCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your biggest desires aren't something to apologize for—they're your most reliable compass for creating meaningful impact. The thing you're afraid to want out loud is probably pointing you toward your greatest contribution to the world.This week, I had a string of conversations with brilliant clients who all struggled with the same thing: giving themselves permission to want what they actually want. One said, "I just don't want to take up too much space." Another confessed they felt "completely blocked" when it came to claiming their own ideas. A third told me, "It just doesn't feel humble to want people to notice me and notice my ideas."Here's what I've discovered working with thought leaders over the years: desires aren't random, and they're not character flaws. They're actually data about the unique contribution you're meant to make. In this episode, I share why the modesty contract so many of us inherited might be our biggest obstacle to impact, introduce Dan Sullivan's powerful distinction between "needers" and "wanters," and reveal how your authentic desires become the foundation for everything else in your thought leadership system—your content, platform, connections, and business model.IMPACT POINTS FROM THIS EPISODE:⚡ Desires Are Data, Not Character Flaws – Your biggest desires aren't taking anything away from anyone else; they're creating new possibilities for everyone. When you operate as a "wanter" rather than a "needer," you stop seeking external validation and start trusting your internal compass about where your unique gifts need to go.⚡ True Humility Is Stewardship, Not Shrinking – Real humility isn't about making yourself smaller or hiding your gifts. It's about knowing where your talents come from and choosing to use them on purpose. Sometimes what we think is humility is actually fear dressed up in virtue.⚡ Clarity Creates Strategic Power – When you're clear about what you want, every decision becomes strategic rather than random. Your content emerges from what you desire to teach, your platform showcases what you desire to be known for, and your business model generates revenue from what you desire to create.PEOPLE & RESOURCES MENTIONED:Dan Sullivan (Strategic Coach)Wanting What You WantDr. Benjamin HardyThe Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Dr. Benjamin Hardy10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardyWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin HardyDr. Brené BrownSharon McMahon Instagram - @sharonsayssoThe Small and the Mighty: Twelve Unsung Americans Who Changed the Course of History, from the Founding to the Civil Rights Movement by Sharon McMahonSeth GodinMichelle GiffordLuvvie Ajayi Jones (Professional Troublemaker Podcast)CONNECT WITH MACY:Take the Thought Leadership Archetype Assessment Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The most dangerous moment in your thought leadership journey isn't when you face criticism—it's when you abandon your authentic voice because the world isn't responding as quickly as you expected. What looks like overnight success is almost always the result of years of consistent effort that no one was paying attention to.In this episode, I explore why consistency in your authentic approach is the foundation of all lasting thought leadership impact. Drawing from real examples like James Clear's years of writing before Atomic Habits became a bestseller, I reveal how real growth follows an S-curve pattern—first they sleep, then they creep, then they leap—rather than the hockey stick trajectory we're conditioned to expect.I share the story of a client whose weekly podcast seemed to produce slow results until we discovered that their last four five-figure speaking engagements all came from listeners who had spent hours building trust through consistent episodes. This episode will shift how you measure progress and help you stay committed to your authentic voice during the critical foundation-building phase when results feel painfully slow.IMPACT POINTS FROM THIS EPISODE:⚡ Sleep, Creep, Leap: Real Growth Follows an S-Curve – Most people give up during the "sleep phase" when foundational work is happening below the surface. The trees that look like they're not growing are establishing root systems that enable the eventual leap phase that appears sudden to outside observers.⚡ Focus on Lead Measures, Not Lag Measures – Instead of measuring audience size or engagement rates (things you can't control), measure how consistently you show up, how clearly you're articulating your ideas, and whether you're attracting the right people—even if it feels slow.⚡ Breakthrough Comes From Consistency, Not Tactics – The difference between where you are and where successful thought leaders are isn't usually a different strategy—it's time and consistency with an aligned approach. Your ideas need time to take root before people can respond.PEOPLE & RESOURCES MENTIONED:Take the Thought Leadership Archetype AssessmentJames ClearAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearAmy PorterfieldJenna KutcherDustin RiechmannNathan Barry Nathan Barry Show - Episode 78: How To Turn Podcast Guesting Into a $1M Business with Dustin RiechmannVeronica RomneySharon McMahon Instagram - @sharonsayssoChappell RoanChappell Roan - Then and Now Video “Pink Pony Club”Brené BrownBrand Builders GroupCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comEmail: macy@macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!