Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Discover how to maximize your podcast growth with budgets ranging from $500-$10,000 per month. Explore strategies like advertising, branding, audience engagement, and outsourcing. Learn how to allocate funds for production, marketing, and tools to achieve the best ROI for your podcast growth.

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:54 Does the Podcast Discoverability Problem actually exist?04:49 What the data shows about the effectiveness of various marketing channels08:37 Writing is often a strong indicator of success in podcasting11:18 How to pick the right marketing channel for you12:06 The three types of marketing channels at your disposal15:36 Owned media: The low-hanging fruit for many creators24:14 What most podcasters get wrong about growth through collaborations37:01 When is the right time to start paid listener acquisition?46:34 How to kickstart word-of-mouth growth?52:47 Your homework for this episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesFamous & Gravy Podcast AlliesAnswer The PublicPodRollSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 daysConnect with Jeremy on Twitter | LinkedInConnect with Justin on Twitter | LinkedIn✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  

Exploring the effectiveness of social media for podcast growth, the podcast delves into strategic platform selection, audience engagement techniques, and alternative growth channels. Insights on leveraging social media's hidden benefits, platform-specific content creation, and maximizing audience growth through collaborations and purpose-driven marketing strategies.

Discover the secrets of podcast growth from successful shows that doubled their audience. Learn about key tactics, finding podcast-market fit, the Content-Art Spectrum, and reducing listener churn. Get practical takeaways to boost your monthly growth rate and insights on engaging with your audience for sustainable success.

The podcast discusses the power law curve in podcasting, highlighting the success of the top 10% and the struggle of others. It explores the importance of aligning expectations with reality when starting a podcast. The hosts also discuss the difference between discovery and relationship platforms in podcasting and provide tips for creating a compelling show and rising above the average downloads.

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts?What does the data say about how to structure your show and episodes?Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.