Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Exploring the effectiveness of social media for podcast growth, the podcast delves into strategic platform selection, audience engagement techniques, and alternative growth channels. Insights on leveraging social media's hidden benefits, platform-specific content creation, and maximizing audience growth through collaborations and purpose-driven marketing strategies.

Discover the secrets of podcast growth from successful shows that doubled their audience. Learn about key tactics, finding podcast-market fit, the Content-Art Spectrum, and reducing listener churn. Get practical takeaways to boost your monthly growth rate and insights on engaging with your audience for sustainable success.

The podcast discusses the power law curve in podcasting, highlighting the success of the top 10% and the struggle of others. It explores the importance of aligning expectations with reality when starting a podcast. The hosts also discuss the difference between discovery and relationship platforms in podcasting and provide tips for creating a compelling show and rising above the average downloads.

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more.Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts?What does the data say about how to structure your show and episodes?Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.