Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)
Feb 13, 2024
The podcast discusses the power law curve in podcasting, highlighting the success of the top 10% and the struggle of others. It explores the importance of aligning expectations with reality when starting a podcast. The hosts also discuss the difference between discovery and relationship platforms in podcasting and provide tips for creating a compelling show and rising above the average downloads.
41:22
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The power law curve in podcasting showcases the unequal distribution of success, with the top 10% of shows receiving significantly more downloads than the bottom 90%.
- Setting realistic expectations and aligning them with your podcast's niche and business model is crucial for growth and success.
Deep dives
Understanding the Power Law Curve
The podcast discusses the concept of the power law curve, which refers to the distribution of podcast downloads among shows. The top 10% of shows consistently receive around 10,000 downloads per episode or more, while the bottom 90% of shows receive less than 10,000 downloads. This phenomenon highlights the unequal distribution of success in podcasting, with the top shows reaping most of the benefits.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
