People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Why packaging matters 00:42 Behind the scenes of our cover art development 07:33 Attributes of memorable podcast titles 20:51 Why artwork matters more than most people realize 24:48 Analyzing podcast cover art effectiveness 27:02 Host photos on cover art 33:05 Designing distinctive visual elements 34:24 Your artwork's primary job 38:06 Developing taste for good artwork & titles 44:52 Investing in professional help 46:05 Our favorite podcast titles 50:23 Our favorite podcast cover art 56:25 Perfect pairings of titles and cover art 01:01:32 Final thoughts and listener requests⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceHello, My Name is Awesome by Alexandra Watkins Stand the Fck Out* by Louis Grenier Holly Arnett The Dipby Seth Godin Purple Cow by Seth Godin Meatball Sundae by Seth Godin Crypto Confidential by Nat Eliason Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Packaging You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategyAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don’t buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we’ll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:00 Case Study: How Justin “Hires” Different Shows 02:31 An Introduction to Jobs to Be Done Theory 08:24 The Importance of Emotional Resonance in Podcasts 13:06 Assessing Podcast Growth by “Job” 21:19 Understanding Listener Psychology 26:12 Understanding Trigger Events 30:39 Examples of Trigger Events 35:50 Challenges and Opportunities for Problem Solver Shows 41:36 Challenges and Opportunities for Pleasure Giver Shows 45:04 Leveraging Listener Behavior for Show Growth 51:50 Practical Examples of Podcast Jobs to Be Done⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️Resources MentionedClayton ChristensenEzra Klein FreakonomicsRamit Sethi Dave Ramsey Mel RobbinsJoe RoganLeVar Burton Reads Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Listener Psychology Understanding why people listen to podcasts—and why they stop—is an essential aspect of improving the efficiency of your marketing—ie. more growth with less effort. Listener psychology encompasses everything from understanding attention spans and content preferences to parasocial relationships and listening habits. Most podcast creators focus exclusively on content without considering the baked-in psychology that is hard-wired into their listeners. The result is unwittingly marketing your show on hard mode. Learn to understand the cognitive biases, emotional triggers, and decision-making patterns that influence how all humans (including me, you, and all your listeners) discover, consume, and share podcast content, you can create shows that not only attract listeners but turn them into dedicated fans who recommend your podcast to others.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

Is paid podcast advertising a golden ticket or a money pit? Dive into the complexities of paid promotions as the hosts share personal experiences and discuss metrics like cost per acquisition. Explore diverse strategies including Google AdWords, social media campaigns, and cross-promotion. Discover the ethical challenges of attracting genuine listeners amid unreliable metrics. They argue for organic growth as a precursor to paid tactics and reveal how mini-series can boost monetization efforts. Tune in for savvy insights into navigating the advertising landscape!

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you’re able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered00:00 Understanding podcast’s platform dynamics 01:58 Listener bandwidth 05:57 The data on podcast consumption 08:29 Platform constraints & listener psychology 15:37 The pros & cons of podcasting’s built-in intertia 22:13 Host-led vs concept-led growth 25:46 What do listeners expect from podcasting? 35:22 Are long podcasts actually better? 45:03 Our picks for best “podcasts”📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️Resources MentionedPocket Casts Money for Couples Podcast by Ramit Sethi Jay Clouse and his Creator Science Show Conversations with Tyler by Tyler CowenProfessor G Podcast by Scott Galloway Three Books Podcast Ologies PodcastGood One: A Podcast About Jokes How I Write by David PerellMaking Sense by Sam HarrisAdditional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackAbout Podcast AnalyticsWhile podcast analytics might appear to be stuck in the stone age compared to platforms like YouTube, Google Analytics, and many social media platforms, there's a lot creators can learn about how to improve their shows and their marketing... if you know where to look.Beyond podcast downloads, metrics like listen time, consumption rate, Spotify's podcast discovery dashboard, and more give us clues about the issues facing your show—and often tell you exactly how to navigate them. Which mean understanding your podcast analytics & metrics, and how they compare to industry benchmarks is an essential skill for marketing and growing your podcast.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about whether what we’re doing is working than downloads alone.Topics Covered00:00 Why do so many people care about downloads? 06:06 The case in favour of downloads 08:13 The shortcomings of downloads as a metric 09:02 How paid podcast promotion campaigns can ruin your analytics 10:22 Is listen time a better metric than downloads? 13:26 Alternative hard podcast metrics to track 17:36 Soft podcast metrics to track 28:17 Understanding leading & lagging indicators 38:21 How we combine metrics to measure success 42:36 One final obscure metric for you to track📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️Resources Mentioned7 Obscure Podcast Metrics to TrackBumper Anne Handley Podcast Movement PodScan  Podchaser Open Podcast Prefix Project Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackMore on Podcast AnalyticsWhile podcast analytics might appear to be stuck in the stone age compared to platforms like YouTube, Google Analytics, and many social media platforms, there's a lot creators can learn about how to improve their shows and their marketing... if you know where to look.Beyond podcast downloads, metrics like listen time, consumption rate, Spotify's podcast discovery dashboard, and more give us clues about the issues facing your show—and often tell you exactly how to navigate them. Which mean understanding your podcast analytics & metrics, and how they compare to industry benchmarks is an essential skill for marketing and growing your podcast.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

Discover how Spotify's new discovery dashboard is revolutionizing podcast analytics and listener acquisition. Learn to track conversion rates to enhance your show’s packaging and marketing strategies. Dive into the importance of presenting engaging content and optimizing visuals for better visibility. Uncover secrets of high-performing podcasts that prioritize broad appeal and systematic experimentation. Plus, explore strategies for growth and audience engagement tailored to individual needs.

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

Over $15k of podcast marketing education is up for grabs. Here's how to get it.Complete the 2025 Podcast Marketing Trends SurveyResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

It’s a turbulent time to be a podcaster.YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI.In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations.So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own?In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show.You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

In a fascinating conversation, Chris Hutchins, host of "All the Hacks," and Jay Clouse of "Creator Science" share their insights on podcast growth. They discuss the importance of community engagement, innovative advertising strategies, and the balance between creating quality content and building relationships. The duo emphasizes using metrics for marketing optimization and explores the power of guest appearances for audience conversion. Tune in for their unique approaches to turning podcasting into a thriving business!