Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies cover image

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Latest episodes

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Apr 30, 2024 • 1h 25min

Inside the Growth Strategies of Two of The Smartest Podcasters Alive

In a fascinating conversation, Chris Hutchins, host of "All the Hacks," and Jay Clouse of "Creator Science" share their insights on podcast growth. They discuss the importance of community engagement, innovative advertising strategies, and the balance between creating quality content and building relationships. The duo emphasizes using metrics for marketing optimization and explores the power of guest appearances for audience conversion. Tune in for their unique approaches to turning podcasting into a thriving business!
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Apr 23, 2024 • 57min

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

The hosts reflect on their podcast journey, including mistakes and insights gained. They discuss the impact of YouTube, engagement rates, and experimenting with episode structures. They brainstorm new show concepts and seek listener feedback on future directions.
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Apr 16, 2024 • 58min

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Listeners share why they stop listening to podcasts. Only 5% are regular listeners. Factors affecting listener engagement discussed. Strategies for retaining listeners through quality content. Importance of episode titles in capturing interest. Audience engagement and retention strategies explored.
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Apr 9, 2024 • 1h 6min

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

Discover the core storytelling principles for engaging podcasts, including sound vision, scene structuring, and creating surprise. Learn how to be a better interviewer, incorporate suspense, and deliver fantastic cross-promotion pitches. Explore examples and insights from experienced producers, and delve into the art of storytelling through real-life narratives and unique town features. Uncover the strategies for crafting memorable interactions and creating evergreen storytelling content in podcasts.
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Apr 2, 2024 • 59min

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Intro00:59 Podcast growth lessons from Warren Buffett  05:00 When typical shows hit the 1k & 10k dl/ep milestones 10:36 How experience affects a show’s growth rate 15:21 What everyone gets wrong about consistency in podcasting 26:16 The powerful compounding of relationships 31:33 Stacking micro-improvements to your show with every episode 35:26 Strategies for navigating (and avoiding) creative burnout 38:28 Building your transferable skill set 44:22 Our personal stories of creative compounding that have got us here 56:12 The impact of mentorship and constructive critique⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceMike Birbiglia’s Podcast, *Working It Out* Build and Launch, Past Project by Justin JacksonMega Maker, Project by Justin Jackson Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
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Mar 26, 2024 • 49min

3 Creative Decisions That Dictate Your Show's Success… or Failure

How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Intro00:53 How much does a podcast's structure matter in terms of its success? 03:26 Breaking down our recent episode length experiment10:12  A better question than “how long should my episodes be?” 19:03 Which show format is best for growth? 23:48 The impact of podcast format for success and audience growth 25:22 What makes for a great interview show? 25:43 The art of crafting compelling interview shows 29:45 What makes for a great solo podcast? 33:31 What makes a great co-hosted show? 37:01 How we would design a show to get to 50k downloads/episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesAkimboYou're Wrong AboutHow I WriteEssay - Hide Your WorkTanner Campbell - Practical StoicismPod Save America podcastAll In podcastSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
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Mar 19, 2024 • 44min

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence.But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same results while spending drastically less time on your show? Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth?📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:00 Intro02:13 Breaking Down the Numbers: Data on high-growth show time spends 08:39 What stood out from the categories of growth in the data? 11:19 Where to spend time when you’re first starting your show 19:18 Finding opportunities to improve your show in your daily life 20:48 Where to spend your time once your show has traction 29:00 Time-sucking tasks to ignore or eliminate 40:21 The ultimate amplifier of every hour you spend on your show 42:37 How much time are you spending on your show each week?⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesDavid Perrell: How I Write PodcastChat GPTEveryone Hates MarketersIra GlassSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  
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Mar 12, 2024 • 1h 1min

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

Discover how to maximize your podcast growth with budgets ranging from $500-$10,000 per month. Explore strategies like advertising, branding, audience engagement, and outsourcing. Learn how to allocate funds for production, marketing, and tools to achieve the best ROI for your podcast growth.
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Mar 5, 2024 • 58min

3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:54 Does the Podcast Discoverability Problem actually exist?04:49 What the data shows about the effectiveness of various marketing channels08:37 Writing is often a strong indicator of success in podcasting11:18 How to pick the right marketing channel for you12:06 The three types of marketing channels at your disposal15:36 Owned media: The low-hanging fruit for many creators24:14 What most podcasters get wrong about growth through collaborations37:01 When is the right time to start paid listener acquisition?46:34 How to kickstart word-of-mouth growth?52:47 Your homework for this episode⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesFamous & Gravy Podcast AlliesAnswer The PublicPodRollSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 daysConnect with Jeremy on Twitter | LinkedInConnect with Justin on Twitter | LinkedIn✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  
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Feb 27, 2024 • 53min

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

Exploring the effectiveness of social media for podcast growth, the podcast delves into strategic platform selection, audience engagement techniques, and alternative growth channels. Insights on leveraging social media's hidden benefits, platform-specific content creation, and maximizing audience growth through collaborations and purpose-driven marketing strategies.

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