Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
Apr 23, 2025
Podcast growth rates are stagnating, leading creators to wonder why it's tougher to expand their audience now. While many struggle, others discover hidden opportunities in today’s landscape. The discussion covers how competition has evolved since 2008, the importance of adapting to changing audience expectations, and innovative strategies for content creation. Creators are encouraged to repurpose material and engage with their listeners more deeply for sustained growth, emphasizing creativity and community support.
AI Snips
Chapters
Books
Transcript
Episode notes
Podcast Growth Divergence
- Median podcast growth rates are almost flat, indicating growth is harder for typical shows now.
- However, the average growth rate is high, driven by outlier shows growing rapidly.
Fewer Active Podcasts Today
- Although more shows exist overall, the number of active shows is lower than in 2018.
- This means the active podcasting space may be less crowded than perceived, offering opportunities.
Continuously Improve Your Podcast
- If your show isn't growing, critically evaluate your content, format, and delivery quality.
- Consider speech coaching, co-hosts, or new formats to maintain competitiveness.
