Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
Video is changing podcasting, probably forever and probably in ways we can’t predict.
But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.
It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.
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Topics Covered
00:00 Is video podcasting a threat or opportunity?
04:21 Video’s impact on podcast discovery
07:49 YouTube's dominance over content consumption
10:26 Leveraging YouTube for podcast growth
18:03 The future of podcasting on YouTube
34:16 The opportunities pitfalls of short-form content
37:28 YouTube vs. podcast content
42:41 The long-term value of “slow content”
45:06 Case study: Jay Clouse’s YouTube strategy
51:45 Case study: Chris Stone's YouTube strategy
56:08 What is a podcast anymore, anyways?
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resource
Tom Webster
Philip Pape of Wits and Weights
April Dunford's book, "Obviously Awesome"
Additional Resources
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2024 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Podcast Strategy
The difference between an effective show—one that does the job you created it to do—and one that is an endless drain on your time, energy and bank account comes down to your strategy… or lack thereof.
Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more.
In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both.
About Podcast Marketing Trends Explained
Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.
On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.
The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.