Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Feb 20, 2024

Discover the secrets of podcast growth from successful shows that doubled their audience. Learn about key tactics, finding podcast-market fit, the Content-Art Spectrum, and reducing listener churn. Get practical takeaways to boost your monthly growth rate and insights on engaging with your audience for sustainable success.

36:58

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Quick takeaways

Experimenting with different promotional tactics and refining show descriptions is crucial for effective podcast promotion.

Attaining podcast market fit through content resonance and qualitative feedback is essential for sustainable growth.

Deep dives

Podcast Promotion Insights

Experimenting with different promotional tactics and refining show descriptions to elicit enthusiastic responses from potential listeners is crucial for effective podcast promotion. Utilizing tools like link tracking to measure the success of marketing experiments, running targeted ads on platforms like Google and Facebook, and engaging one-on-one with ideal listeners to gauge reactions and refine promotional strategies can significantly impact audience growth.

Importance of Soliciting Feedback from Listeners for New Podcasters

01:23

Start with the Audience, Not the Idea

01:28

Introduction

2min

Exploring Podcast Growth Rates and Outliers

3min

Strategies for Podcast Growth

18min

Utilizing Feedback and Engagement to Enhance Your Podcast

3min

Optimizing Podcast Marketing Strategies

7min

Exploring Podcast Market Fit and Growth Strategies

3min

Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result.

Well, that's exactly what we did, and in this episode, we're sharing what we found.

Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question:

"What's the thing that has had the single biggest impact on growth in the past year."

They're answers, and the trend they hint at, might surprise you.

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Topics Covered

1:15 What is the average month-over-month growth rate for podcasts?
6:11 The most-impactful tactics employed by high-growth shows
10:49 Finding Podcast-Market Fit for your show
14:30 The Content-Art Spectrum
19:32 Why reducing listener churn is just as important as attracting new listeners

22:01 Practical takeaways to increase your monthly growth rate

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Podcast Audience Survey Template
How to Run a Podcast Audience Survey
Linkfire
Chartable
How Acquired Grew Their Podcast
Acquired Podcast
Wait But Why
The Smash or Pass Test
The Content-Art Spectrum: How to Identify, Find & Research Your Ideal Listeners

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