Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

Feb 27, 2024

Exploring the effectiveness of social media for podcast growth, the podcast delves into strategic platform selection, audience engagement techniques, and alternative growth channels. Insights on leveraging social media's hidden benefits, platform-specific content creation, and maximizing audience growth through collaborations and purpose-driven marketing strategies.

56:47

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Episode notes

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Quick takeaways

Focus on cultivating relationships with listeners for impactful growth.

Prioritize long-term reputation building over quick social media wins.

Encourage shareable content and experimentation across different platforms for audience growth.

Deep dives

Building a Podcast Audience and the Role of Social Media

Success in growing a podcast audience involves creating remarkable and compelling content that encourages word-of-mouth referrals. Focusing on cultivating relationships with listeners and leveraging social audiences can be more impactful than solely relying on social media for promotion.

Introduction

3min

Navigating Social Media for Podcast Growth

5min

Exploring Platforms for Engagement and Collaboration Beyond Podcasting

3min

Optimizing Social Media for Podcast Growth

27min

Strategies to Grow Podcast Audience Beyond Social Media

2min

Maximizing Podcast Growth Through Collaborations

8min

Strategic Use of Social Media for Podcast Growth and Community Building

3min

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.

There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”

The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.

But does it actually work?

And if it does, how, exactly?

In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.

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Topics Covered

0:00 Intro
01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?
05:57 Non-podcast-growth reasons to be active on social media
08:06 Understand why you're using each platform
17:47 Which platform should you be on to promote your podcast?
26:34 The "Buyer's Journey" of Podcast Listener Acquisition
27:24 Why social media is probably getting you listeners without you even knowing
35:10 The double-edge sword of building your platform reputation
38:45 Non-social media growth channels
47:09 Key takeaways from this episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Darknet Diaries
How I Write Podcast
Jay Clouse
Never Post Podcast
Derek Sivers

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