
WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Latest episodes

Jul 31, 2024 • 54min
What’s the Deal with Web Apps?
Would your product benefit from a companion web or mobile app? Should your plugin not be a plugin at all but an app instead? Find out in this episode of WP Product Talk

Jul 22, 2024 • 53min
How to Expand your WordPress Business with Affiliate Marketing
Explore effective affiliate marketing strategies with Alex Standiford on WP Product Talk.

Jul 16, 2024 • 54min
The Unique Challenges of Marketing to the WordPress Audience
Omnisend is pivoting their focus from a purely Shopify market to WordPress. What are they changing to address the WordPress market more uniquely and what challenges do they face?

Jul 2, 2024 • 54min
Special Episode with Matt Mullenweg: “What Would Matt Do?”
Join us for this special episode with special guest Matt Mullenweg.

Apr 30, 2024 • 47min
Building a Product that Goes Beyond WordPress
In this episode, we explore the possibilities of building a product that goes beyond the constraints of WordPress, allowing for more customization and flexibility in your online presence.

Apr 24, 2024 • 41min
Navigating Refunds and Renewals in WordPress Businesses
Dive into the nuances of customer experience with refunds and renewals for WordPress products. Matt Cromwell and Katie Keith discuss insights, challenges, and strategies to retain customers and drive revenue. A must-watch for WordPress product owners!

Apr 17, 2024 • 47min
Giving Away the Farm! How many features should you put in your Freemium plugin?
Are you a developer wondering how many features you should include in your Freemium plugin before giving away the farm? In this episode, we dive...

Apr 10, 2024 • 60min
Finding Product Market Fit
Achieving product-market fit is crucial for success. By understanding customer needs and adapting your product accordingly, you can ensure your offering resonates with your target market. Conduct market research, gather feedback, and iterate to find the perfect fit.

Apr 2, 2024 • 45min
Why your plugin needs to follow WordPress Coding Standards
Following WordPress Coding Standards for your plugin is crucial for compatibility, security, and overall user experience. By adhering to these guidelines, you ensure your plugin works seamlessly with WordPress updates and other themes/plugins, providing a reliable and secure experience for users.

Mar 27, 2024 • 53min
Scaling your WordPress product business
Want to grow your WordPress product business? Scaling is key. From optimizing your website for search engines to creating a strategic marketing plan, we can help you take your business to the next level. Let's work together to achieve your goals.