
WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Latest episodes

Nov 13, 2024 • 49min
From Zero to SEO Hero: Building Organic Growth for WordPress Products
SEO is changing rapidly. Tune in to hear Alex Moss and our hosts talk about how to keep growing your product business with organic SEO efforts.

10 snips
Nov 4, 2024 • 49min
The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.

Oct 29, 2024 • 46min
Why Email Marketing Sucks and How to Make It Not Suck
Think email marketing is ineffective? Learn practical strategies to boost engagement and transform your email campaigns into powerful marketing tools!

Oct 22, 2024 • 35min
How Your Business Can Thrive With Partnerships
Thinking of scaling your WordPress business? Partnerships can unlock new growth! In this WP Product Talk episode, Zack Katz and Jason Coleman dive into how integrations, joint ventures, and smart collaborations can help you scale faster. Don't miss these key insights!

Oct 15, 2024 • 53min
The Power of Personal Branding
Curious about personal branding? Join us on WP Product Talk as we explore 'The Power of Personal Branding'! Learn practical strategies to build your brand, enhance credibility, and stand out in a competitive market. Tune in for actionable insights!

Sep 2, 2024 • 1h 1min
How Pre-Launch Marketing can help HYPE your Next Product Launch
Learn how to create hype for your next product launch with actionable advice from industry experts. Join us for the latest episode of WP Product Talk!

16 snips
Aug 6, 2024 • 1h 6min
Is the WordPress Market Share Declining and What to do about it?
Delve into the challenges of WordPress' declining market share and its impact on product businesses. Industry experts discuss data-driven strategies for navigating changes and improving performance. The conversation highlights the significance of the HTTP archive dataset for understanding traffic trends and SEO. Discover the implications of competition from other platforms, subdomain effects, and marketing strategies. Revitalizing the ecosystem through community collaboration and innovative approaches is emphasized, along with addressing declining engagement at WordCamp events.

Aug 5, 2024 • 47min
Should you list your product in a marketplace?
Explore the pros and cons of listing WordPress products on marketplaces

Aug 5, 2024 • 48min
Marketing Problems? How to Reverse your Declining SEO
Dive into an issue more product owners have been struggling with recently: how to tackle declines in your SEO.

Aug 5, 2024 • 52min
Building Better Product Experiences in WordPress
Improve your WordPress product's user experience with these effective UX techniques. Enhance usability and increase customer satisfaction.