

WP Product Talk
WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Episodes
Mentioned books

Feb 18, 2025 • 59min
How to Develop your Product From Alpha to Launch
Learn the secrets to developing a WordPress product from alpha to launch with Jonathan Jernigan, author of Pie Calendar, on the latest WP Product Talk episode.

Feb 12, 2025 • 1h 9min
How to Create a Logo for your Next WordPress Product
Tune in to learn logo design secrets from Joel Butler of StellarWP. Stand out and boost your WordPress product's brand identity.

Feb 5, 2025 • 1h 1min
How to Fund your Next WordPress Product
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding...

Jan 27, 2025 • 48min
How to Choose What Digital Product to Build
This is our season 6 and 7 kick-off! These two seasons will be a step-by-step walkthrough of building a WordPress product from start to finish. We're kicking it off with our co-hosts!

Dec 12, 2024 • 52min
Pricing WordPress SaaS: Balancing Value and Growth
Dive into SaaS pricing with Beka Rice on Dec 11 at 6pm CET. Join WP Product Talk live to learn how to grow and refine your WordPress SaaS success.

8 snips
Nov 20, 2024 • 51min
Are You A/B Testing for Maximum Conversions?
Tom Carless, creator of the A/B Split Test plugin for WordPress and a conversion rate optimization expert, discusses the transformative power of A/B testing for boosting sales. He emphasizes data-driven decision-making and shares insights on overcoming challenges related to low-traffic websites. Tom also dives into the implications of pausing tests during peak sales events like Black Friday, cautioning against major changes that might skew results. Listeners will learn effective strategies, including using analytics and gamification, to enhance user engagement.

Nov 13, 2024 • 49min
From Zero to SEO Hero: Building Organic Growth for WordPress Products
SEO is changing rapidly. Tune in to hear Alex Moss and our hosts talk about how to keep growing your product business with organic SEO efforts.

10 snips
Nov 4, 2024 • 49min
The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.

Oct 29, 2024 • 46min
Why Email Marketing Sucks and How to Make It Not Suck
Think email marketing is ineffective? Learn practical strategies to boost engagement and transform your email campaigns into powerful marketing tools!

Oct 22, 2024 • 35min
How Your Business Can Thrive With Partnerships
Thinking of scaling your WordPress business? Partnerships can unlock new growth! In this WP Product Talk episode, Zack Katz and Jason Coleman dive into how integrations, joint ventures, and smart collaborations can help you scale faster. Don't miss these key insights!