WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Latest episodes
May 15, 2025 • 53min
How to Decide: Diversify Your Product Line or Double-Down on Your Bread-Winner
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s...
May 14, 2025 • 59min
How to Balance Paying Yourself as a Founder While Still Investing in Your Growing Product Business
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode...
14 snips
Mar 5, 2025 • 50min
How to Create a Go to Market Strategy that Drives Sales on Day One
In this insightful discussion, Nathan Weller, Senior Product Marketing Manager at StellarWP, shares his expertise on crafting a successful go-to-market strategy. He emphasizes the importance of understanding product-market fit and the role of planning in aligning with target audiences. Weller highlights leveraging micro-influencers and in-person networking to enhance visibility. He explores effective launch strategies, including early email campaigns and strategic pricing, while also addressing how AI tools like ChatGPT can simplify the process for marketers.
Feb 26, 2025 • 56min
How to Choose a Business and Pricing Model for your Product
Join us for an informative conversation with Ramesh Subramaniam on choosing the right pricing model for your product launch.
Feb 18, 2025 • 59min
How to Develop your Product From Alpha to Launch
Learn the secrets to developing a WordPress product from alpha to launch with Jonathan Jernigan, author of Pie Calendar, on the latest WP Product Talk episode.
Feb 12, 2025 • 1h 9min
How to Create a Logo for your Next WordPress Product
Tune in to learn logo design secrets from Joel Butler of StellarWP. Stand out and boost your WordPress product's brand identity.
Feb 5, 2025 • 1h 1min
How to Fund your Next WordPress Product
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding...
Jan 27, 2025 • 48min
How to Choose What Digital Product to Build
This is our season 6 and 7 kick-off! These two seasons will be a step-by-step walkthrough of building a WordPress product from start to finish. We're kicking it off with our co-hosts!
Dec 12, 2024 • 52min
Pricing WordPress SaaS: Balancing Value and Growth
Dive into SaaS pricing with Beka Rice on Dec 11 at 6pm CET. Join WP Product Talk live to learn how to grow and refine your WordPress SaaS success.
8 snips
Nov 20, 2024 • 51min
Are You A/B Testing for Maximum Conversions?
Tom Carless, creator of the A/B Split Test plugin for WordPress and a conversion rate optimization expert, discusses the transformative power of A/B testing for boosting sales. He emphasizes data-driven decision-making and shares insights on overcoming challenges related to low-traffic websites. Tom also dives into the implications of pausing tests during peak sales events like Black Friday, cautioning against major changes that might skew results. Listeners will learn effective strategies, including using analytics and gamification, to enhance user engagement.
