The Unpopular Opinion: Why Non-Subscription Pricing Can Win

In a market where subscription pricing has become the default, choosing a one-off model can feel almost rebellious. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Rodolfo Melogli from Business Bloomer and Checkout Summit to examine why he has doubled down on low-cost, single-payment utility plugins instead of recurring revenue.

We will cover:

• Why Rodolfo believes one-time pricing can be more sustainable than people think
• How small but focused utility plugins can outperform larger subscription-based products
• When a non-subscription model makes strategic sense and when it does not
• What this means for founders deciding how to price their next product

If you are rethinking your pricing strategy or wondering whether subscriptions are always the right answer, this conversation offers a rare look at a completely different approach.