WP Product Talk

In this insightful discussion, Nathan Weller, Senior Product Marketing Manager at StellarWP, shares his expertise on crafting a successful go-to-market strategy. He emphasizes the importance of understanding product-market fit and the role of planning in aligning with target audiences. Weller highlights leveraging micro-influencers and in-person networking to enhance visibility. He explores effective launch strategies, including early email campaigns and strategic pricing, while also addressing how AI tools like ChatGPT can simplify the process for marketers.

Join us for an informative conversation with Ramesh Subramaniam on choosing the right pricing model for your product launch.

Learn the secrets to developing a WordPress product from alpha to launch with Jonathan Jernigan, author of Pie Calendar, on the latest WP Product Talk episode.

Tune in to learn logo design secrets from Joel Butler of StellarWP. Stand out and boost your WordPress product's brand identity.

In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding...

This is our season 6 and 7 kick-off! These two seasons will be a step-by-step walkthrough of building a WordPress product from start to finish. We're kicking it off with our co-hosts!

Dive into SaaS pricing with Beka Rice on Dec 11 at 6pm CET. Join WP Product Talk live to learn how to grow and refine your WordPress SaaS success.

Tom Carless, creator of the A/B Split Test plugin for WordPress and a conversion rate optimization expert, discusses the transformative power of A/B testing for boosting sales. He emphasizes data-driven decision-making and shares insights on overcoming challenges related to low-traffic websites. Tom also dives into the implications of pausing tests during peak sales events like Black Friday, cautioning against major changes that might skew results. Listeners will learn effective strategies, including using analytics and gamification, to enhance user engagement.

SEO is changing rapidly. Tune in to hear Alex Moss and our hosts talk about how to keep growing your product business with organic SEO efforts.

In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.