In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.

Think email marketing is ineffective? Learn practical strategies to boost engagement and transform your email campaigns into powerful marketing tools!

Curious about personal branding? Join us on WP Product Talk as we explore 'The Power of Personal Branding'! Learn practical strategies to build your brand, enhance credibility, and stand out in a competitive market. Tune in for actionable insights!

Learn how to create hype for your next product launch with actionable advice from industry experts. Join us for the latest episode of WP Product Talk!

Delve into the challenges of WordPress' declining market share and its impact on product businesses. Industry experts discuss data-driven strategies for navigating changes and improving performance. The conversation highlights the significance of the HTTP archive dataset for understanding traffic trends and SEO. Discover the implications of competition from other platforms, subdomain effects, and marketing strategies. Revitalizing the ecosystem through community collaboration and innovative approaches is emphasized, along with addressing declining engagement at WordCamp events.

Explore the pros and cons of listing WordPress products on marketplaces

Dive into an issue more product owners have been struggling with recently: how to tackle declines in your SEO.

Improve your WordPress product's user experience with these effective UX techniques. Enhance usability and increase customer satisfaction.

Would your product benefit from a companion web or mobile app? Should your plugin not be a plugin at all but an app instead? Find out in this episode of WP Product Talk

Explore effective affiliate marketing strategies with Alex Standiford on WP Product Talk.