Tom Carless, creator of the A/B Split Test plugin for WordPress and a conversion rate optimization expert, discusses the transformative power of A/B testing for boosting sales. He emphasizes data-driven decision-making and shares insights on overcoming challenges related to low-traffic websites. Tom also dives into the implications of pausing tests during peak sales events like Black Friday, cautioning against major changes that might skew results. Listeners will learn effective strategies, including using analytics and gamification, to enhance user engagement.

This is our season 6 and 7 kick-off! These two seasons will be a step-by-step walkthrough of building a WordPress product from start to finish. We're kicking it off with our co-hosts!

Dive into SaaS pricing with Beka Rice on Dec 11 at 6pm CET. Join WP Product Talk live to learn how to grow and refine your WordPress SaaS success.

SEO is changing rapidly. Tune in to hear Alex Moss and our hosts talk about how to keep growing your product business with organic SEO efforts.

In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.

Think email marketing is ineffective? Learn practical strategies to boost engagement and transform your email campaigns into powerful marketing tools!

Curious about personal branding? Join us on WP Product Talk as we explore 'The Power of Personal Branding'! Learn practical strategies to build your brand, enhance credibility, and stand out in a competitive market. Tune in for actionable insights!

Learn how to create hype for your next product launch with actionable advice from industry experts. Join us for the latest episode of WP Product Talk!

Delve into the challenges of WordPress' declining market share and its impact on product businesses. Industry experts discuss data-driven strategies for navigating changes and improving performance. The conversation highlights the significance of the HTTP archive dataset for understanding traffic trends and SEO. Discover the implications of competition from other platforms, subdomain effects, and marketing strategies. Revitalizing the ecosystem through community collaboration and innovative approaches is emphasized, along with addressing declining engagement at WordCamp events.

Explore the pros and cons of listing WordPress products on marketplaces