

WP Product Talk
WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Episodes
Mentioned books

Aug 1, 2025 • 59min
The Current State of the Block Theme Market
Brian Gardner joins Matt Cromwell & Zack Katz to reveal where the block theme market is headed. Live insights for WordPress product owners.

Jul 25, 2025 • 59min
The Agency Advantage: Lessons from Shopify for WordPress Product Makers
Together with co-hosts Katie Keith and Matt Cromwell, they explore how WordPress product owners can adopt lessons from Shopify’s agency-first model to build premium, high-touch...

10 snips
Jul 16, 2025 • 1h 8min
Let’s Talk Tooling: Building Your Product Business Infrastructure
Matt Batchelder, head of engineering at Stellar WP and former lead engineer at The Events Calendar, dives deep into building robust product infrastructure. He discusses the complexities of integrating diverse tools and the role of AI in enhancing documentation. The conversation reveals insights on automating workflows and tackling privacy in product analytics. Matt also covers the evolution of licensing practices and the impact of AI on e-commerce, shedding light on how these elements enhance efficiency and user experience in product development.

Jul 9, 2025 • 52min
The Realities of Selling WordPress Products Internationally
What does it really take to sell WordPress products globally? From taxes to translations, this episode shares what’s worth it—and what’s not.

Jul 1, 2025 • 1h 25min
AI + WP – The Future of WordPress
Is WordPress ready for its AI pivot? On July 2 at noon ET, join “AI + WP – The Future of WordPress” as Matt Cromwell...

Jun 27, 2025 • 55min
WordPress in 2025 (& How it Affects Product Builders)
Welcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving...

May 15, 2025 • 53min
How to Decide: Diversify Your Product Line or Double-Down on Your Bread-Winner
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s...

May 14, 2025 • 59min
How to Balance Paying Yourself as a Founder While Still Investing in Your Growing Product Business
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode...

14 snips
Mar 5, 2025 • 50min
How to Create a Go to Market Strategy that Drives Sales on Day One
In this insightful discussion, Nathan Weller, Senior Product Marketing Manager at StellarWP, shares his expertise on crafting a successful go-to-market strategy. He emphasizes the importance of understanding product-market fit and the role of planning in aligning with target audiences. Weller highlights leveraging micro-influencers and in-person networking to enhance visibility. He explores effective launch strategies, including early email campaigns and strategic pricing, while also addressing how AI tools like ChatGPT can simplify the process for marketers.

Feb 26, 2025 • 56min
How to Choose a Business and Pricing Model for your Product
Join us for an informative conversation with Ramesh Subramaniam on choosing the right pricing model for your product launch.