Stage-Based Pricing: The Secret to Profitable Product Growth

In this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into the art and strategy of pricing your product based on its stage in the market. We explore why pricing is one of the most powerful levers you have to increase profitability—and how it can double as a smart marketing strategy. Ionut shares real-world examples, including how a shift in competing product pricing opened the door for Themeisle to position their Super Page Cache plugin to attract multi-site owners and boost adoption.

Whether you’re launching a new product, scaling an established one, or rethinking your pricing model, you’ll learn:

• How to align pricing with your product’s life cycle
• Ways to use pricing changes to capture market share
• What pitfalls to avoid when experimenting with price

Listen to the episode for practical advice, candid stories, and actionable takeaways to help you make smarter pricing decisions that drive both profit and growth.