The Prioritization Playbook: Lessons from Multi-Product Businesses

Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.

We’ll dive into:

✅ How to decide when to build a new product versus doubling down on an existing one ✅ The frameworks and habits that help multi-product teams stay aligned ✅ Real-world examples of cross-promotion that actually drive growth ✅ Common mistakes that fragment focus and how to avoid them

If you’re managing - or planning to manage - more than one WordPress product, this episode will give you practical insights to help you balance growth across your portfolio.