WP Product Talk Are You A/B Testing for Maximum Conversions?
8 snips
Nov 20, 2024 Tom Carless, creator of the A/B Split Test plugin for WordPress and a conversion rate optimization expert, discusses the transformative power of A/B testing for boosting sales. He emphasizes data-driven decision-making and shares insights on overcoming challenges related to low-traffic websites. Tom also dives into the implications of pausing tests during peak sales events like Black Friday, cautioning against major changes that might skew results. Listeners will learn effective strategies, including using analytics and gamification, to enhance user engagement.
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Measure and Gather Evidence
- Measure website changes' impact on conversion rates and sales.
- Use A/B testing to gather evidence of the effectiveness of your improvements.
A/B Testing for Granular Data
- Common sense website updates may not improve sales, other factors could be at play.
- A/B testing provides granular data, showing the true impact of changes.
Katie's A/B Testing Journey
- Katie Keith used Google Optimize for A/B testing but switched to Tom Carless's plugin.
- She found SaaS A/B testing tools too expensive and now tests videos on sales pages.