The ultimate goal of every rep is to close deals, and in today’s episode, John Kaplan outlines the necessary steps for sellers to maximize their odds of landing the big one. He discusses:

Prioritizing pipeline generation.
Voracious qualification, the most critical factor for closing deals.
Aligning your value proposition with the priorities of the buying company.
Implicating the customer’s pain.

Here are some additional resources:

Get MEDDICC Certified on Ascender!
Plan to Make Your Plan | Ascender Course
How MEDDICC Helps You Sell Better | Ascender Article
Value Pyramids in Sales | Ascender Article
Uncovering Hidden Pain Points | Ascender Article
Our Best Content on Decision Criteria | Ascender Article
From Features to Value: Shifting Your Sales Approach to Close Larger Deals | Ascender Article
Reassess Your Pipeline Opportunities | Ascender Article
Building Your Pipeline | Ascender Video
Building a Rhythm Around Pipeline Generation | Podcast

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