WP Product Talk The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
10 snips
Nov 4, 2024 In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.
AI Snips
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Start SEO Without Perfection
- Start SEO without chasing perfection; an 80-90 score on tools like PageSpeed is sufficient.
- Focus on fulfilling search intent and addressing customer concerns including negative feedback.
Use Tools For Keywords
- Use Google and Bing Webmaster Tools to analyze your current traffic and keyword data.
- Leverage Google Search Trends and SEMrush for keyword research and content ideas.
Prioritize White Hat Link Building
- Build links using white hat strategies like community building and digital PR.
- Quality links and citations remain important for SEO and authority, influencing search engine trust.