Alex Moss, Principal SEO at Yoast and co-founder of Firecask, along with SEO consultants Dani Leitner, Andy Frobisher, and Sukhjinder Singh, discuss the transformative changes in SEO over the past year. They explore AI's growing influence on SEO practices and the essential adaptation required from professionals. The group debates the risks of losing topical authority amid new spam policies and emphasizes the need for a strategic understanding of buyer journeys. They also highlight the importance of diversifying skills in digital PR, including experimentation with platforms like TikTok.

In this discussion, Alex Moss, Principal SEO at Yoast and an expert in organic marketing, shares invaluable insights for WordPress plugin developers. He dives into the complexities of SEO strategies, emphasizing brand authority and customer journeys. Topics include optimizing content for diverse search platforms, the impact of AI on visibility, and essential long-tail keyword tactics. Alex also addresses the importance of analytics and meaningful progress, helping product owners navigate the competitive landscape effectively.