The Majestic SEO Podcast What Changed in SEO in 2024?
12 snips
Dec 4, 2024 Alex Moss, Principal SEO at Yoast and co-founder of Firecask, along with SEO consultants Dani Leitner, Andy Frobisher, and Sukhjinder Singh, discuss the transformative changes in SEO over the past year. They explore AI's growing influence on SEO practices and the essential adaptation required from professionals. The group debates the risks of losing topical authority amid new spam policies and emphasizes the need for a strategic understanding of buyer journeys. They also highlight the importance of diversifying skills in digital PR, including experimentation with platforms like TikTok.
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Episode notes
AI in Search Results
- AI's introduction to search results significantly changed SEO in 2024.
- This is just the beginning, with wider rollouts expected in the future.
AI Overviews
- AI overviews use real website data, not generated content like ChatGPT.
- Expect more AI overview developments and features in 2025.
Politics and AI in Europe
- AI overview rollout is limited in Europe due to political concerns about safety and misinformation.
- This explains why users in countries like Austria, Germany, and Switzerland need VPNs to access them.