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The Majestic SEO Podcast
What Changed in SEO in 2024?
Dec 4, 2024
Alex Moss, Principal SEO at Yoast and co-founder of Firecask, along with SEO consultants Dani Leitner, Andy Frobisher, and Sukhjinder Singh, discuss the transformative changes in SEO over the past year. They explore AI's growing influence on SEO practices and the essential adaptation required from professionals. The group debates the risks of losing topical authority amid new spam policies and emphasizes the need for a strategic understanding of buyer journeys. They also highlight the importance of diversifying skills in digital PR, including experimentation with platforms like TikTok.
50:19
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Quick takeaways
- The introduction of artificial intelligence in search results is transforming SEO strategies, necessitating a focus on leveraging existing content rather than creating new material.
- Google's updated spam policies require brands to maintain niche content and topical authority to avoid penalties, highlighting the importance of specialized knowledge in online operations.
Deep dives
The Rise of AI in SEO
The introduction of artificial intelligence in search results is identified as a significant change in SEO for 2024. While AI overviews have made strides, their rollout varies across regions, particularly in Europe. The discussion emphasizes that AI does not generate content but utilizes existing information from real websites, impacting how SEO professionals strategize. There is speculation that the development of AI search features will continue to evolve, potentially changing the landscape of search engines by 2025.
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Discover
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