Sukhjinder Singh

Freelance SEO consultant based in Leicester, UK, specializing in SEO strategies and the impact of AI on search results.

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Dec 4, 2024 • 50min

What Changed in SEO in 2024?

Alex Moss, Principal SEO at Yoast and co-founder of Firecask, along with SEO consultants Dani Leitner, Andy Frobisher, and Sukhjinder Singh, discuss the transformative changes in SEO over the past year. They explore AI's growing influence on SEO practices and the essential adaptation required from professionals. The group debates the risks of losing topical authority amid new spam policies and emphasizes the need for a strategic understanding of buyer journeys. They also highlight the importance of diversifying skills in digital PR, including experimentation with platforms like TikTok.

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