Navigating SEO: The Risks of Topical Authority

This chapter explores the implications of new spam policies in SEO, particularly addressing how unrelated content can damage brand reputation and organic search performance. It highlights the importance of maintaining topical authority, especially for niche blogs, while evaluating risks involved in expanding content into new areas. The discussion also emphasizes the need for small publishers to diversify traffic sources amid Google's dominance and speculates on the future of search engines.