Link Masters: The Art and Science of Link Building

Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. We also discuss: Google's preference for ecommerce sites over affiliate sites How to build links to ecommerce money/product pages effectively How to create content that journalists naturally link to How to approach personalization in outreach emails Paid links and their long-term viability Link building tool stack Effective team structure for link building campaigns and more Stop spinning your SEO wheels and learn what's actually working right now. 

Adam Collins, the Founder of Ignite SEO and an expert in in-house link building, shares his insights on scaling link operations. He reveals a playbook for improving link quality while slashing costs, including a unique negotiation approach that persuades site owners to lower prices. Collins discusses effective prospecting methods to access a wider pool of relevant sites and a streamlined VA training process that enables rapid scaling. This episode is a treasure trove of actionable strategies for anyone looking to enhance their link-building efforts!

Karl Hudson, an SEO veteran and digital investor, shares his journey as the founder of Searcharoo, an agency that has built over 100,000 links for clients. He discusses effective link-building strategies tailored for e-commerce, comparing niche edits to guest posts. Karl emphasizes the importance of optimal anchor text ratios and the impact of AI on SEO. He also reflects on the challenges of agency ownership and the personal growth that comes from managing client relationships. Tune in for invaluable real-world insights!

The Google Leak confirmed the power of authority links. Want to learn how to use Purpose-Driven campaigns to build relevant links from high-authority organizations? In this episode of Pitchbox Link Masters, we sat down with Dale Bertrand, President of Fire&Spark, to get answers to these key questions: What is Authority-First SEO? How can purpose-driven campaigns boost rankings and build trust with Google? What are the most effective link-building strategies? Why is authentic outreach crucial for purpose-driven SEO? What qualities make a successful link builder? What tools does Dale use to save time, stay organized, and improve link rates? How can AI help accelerate content creation? Video:  https://youtu.be/DYYs47A5TToFull show notes: https://pitchbox.com/link-masters/how-to-build-high-authority-links-with-purpose-driven-seo/

Ever gotten an outreach email that was so bizarre and hilarious, you couldn't help but respond? In this episode of Link Masters, we interviewed the one and only Bibi Raven, aka Bibi The Link Builder. She is known for her unconventional and humorous approach to link building, which helps her consistently drive a 25% response rate and deliver high-authority links to her clients. Bibi shares her wildly creative approaches to link building that involve everything from telling stories across multiple emails to blending cats with trucking using Midjourney AI. Her philosophy? Combine empathy with humor, and never be afraid to get weird. After all, that's what helps you forge real connections and stand out from the pack of link builders doing the same old tired outreach. Video: https://www.youtube.com/watch?v=T2rL_06DBdM Full show notes: https://pitchbox.com/link-masters/how-to-build-links-with-humor/

Amit Raj, the founder of The Links Guy agency in Glasgow, shares his journey from pharmacist to SEO expert while unveiling how to boost client traffic from 300K to over 10M monthly visitors. He discusses strategic link building processes and the importance of securing authoritative links from prestigious institutions. Amit dives into team structuring challenges, the evolution of their outreach strategies using tools like Pitchbox, and the significance of quality in the changing SEO landscape. Success stories illustrate the transformative power of effective link building.

Ever wonder why some SEO agencies are doubling or even tripling their client list while yours seems stuck in neutral? What are you missing? In this episode of Pitchbox Link Masters, Jack Roebuck, COO of Digital NRG, talks about his journey and the key operational tactics behind Digital NRG's impressive growth from 30 to 140 clients. Listen to the full episode to learn: ✅ How to Foster a Growth-Oriented Team Structure ✅ How to Prioritize Client-Centric Strategies for Retention and Growth ✅ Multifaceted Link Building Strategies for Diverse Clientele ✅ Strategies for Scaling Link Building Efforts ✅ The Value of Link Building ✅ Pricing Models for Link Building Services ✅ How to Leveraging technology to streamline operations ✅ Key Factors in Running a Successful Agency …and so much more.  Are you ready to 'break the ceiling' and scale your agency?Full show notes: https://pitchbox.com/link-masters/how-to-scale-an-seo-agency-to-140-clients/

In this podcast, Jason Morris, CEO of Profit Engine, shares his journey from tree surgeon to link-building expert. He reveals how he scaled his efforts from 100 to 1,000 links a month. Jason discusses the importance of relevance and authority in link building and how AI is transforming SEO strategies. He dives into effective guest post outreach techniques and addresses misconceptions about link building's role in establishing online authority. This insightful conversation is packed with practical tips for anyone looking to enhance their link-building game!